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Startup aims to bring fashion sensibilities to online retail

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June 30, 2011
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News about digital retail commerce

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  • Retail chains balance in-store, online development
    Executives from retail chains including Lululemon, Children's Place and Ulta Cosmetics aren't giving up on brick-and-mortar store expansion, even as online sales make up a growing percentage of their sales. "E-commerce and stores don't compete, they work together. Lots of customers like to browse online and come into the store, so we don't see e-commerce cannibalizing the stores," said Lululemon CFO John Currie. Reuters (6/29) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
 
  • Startup aims to bring fashion sensibilities to online retail
    Brick-and-mortar and online retailers alike market more to men than women, except in the world of fashion, says AHAlife founder Shauna Mei, an entrepreneur whose latest venture aims to sell a range of the latest niche products by taking a page out of the fashion marketing book. "When other industries target women, they market to a woman my mom's age who's in the kitchen wearing an apron. She's frumpy and her hair is in a Scrunchie. Who aspires to look like that?" The New York Times (tiered subscription model) (6/29) LinkedInFacebookTwitterEmail this Story
 
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  New Media & Technology 
 
  • Study: Demand for deals, security to spur mobile payments
    Only 2% of consumers currently use mobile payment options but more than half expect mobile payments to become widespread in the next few years, according to a report from VeriFone. The biggest stumbling block appears to be concerns over the security of personal data, while deals and loyalty programs are likely to be the biggest driver of mobile payment growth. ChannelInsider.com (6/29) LinkedInFacebookTwitterEmail this Story
  • 5 steps toward a more effective Twitter presence
    Given communicating effectively in 140 characters requires a combination of writing and social savvy that can be trickier than it sounds, marketer Caroline Chen shares wisdom gleaned during a recent Twitter makeover. Start with designing a Twitter page that reflects the personality your brand aspires to, use a scheduling application to space out your posts, and collaborate to create more powerful messages without adding characters, she writes. ClickZ (6/30) LinkedInFacebookTwitterEmail this Story
Compliance. Risk. Scary words when it comes to payment card data—unless you've got First Data® TransArmor®. This unique combination of encryption and tokenization transforms payment card data, making it useless to fraudsters, but still valuable for customer analytics. Remove the data. Reduce your risk. We've raised the bar on payment card security.
  Companies in the News 
 
  • Q-and-A: Amazon's Jeff Bezos on the digital revolution
    The Internet has developed at breakneck speed during the past 15 years, faster than any other technological advancement, but the digital revolution is still in its infancy, says Amazon CEO Jeff Bezos in this interview. Increasingly sophisticated smartphones and tablets will drive the most significant changes in the digital world during the next decade, he said. Worldcrunch.com/Les Echos (France) (6/28) LinkedInFacebookTwitterEmail this Story
 
  • E.l.f. turns smartphones into personal assistants
    Cosmetics brand Eyes Lips Face has turned its mobile site into an in-store personal-shopping assistant for smartphone users shopping for makeup at stores including Target, Kmart and Meijer. Consumers can access the site directly or text a request for the link and enter product codes to get more information and access consumer product reviews and videos. InternetRetailer.com (6/29) LinkedInFacebookTwitterEmail this Story
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  Legislative & Regulatory 
  • Amazon drops Calif. affiliates after governor signs tax bill
    Amazon and Overstock plan to drop affiliates in California after Gov. Jerry Brown signed a budget bill that requires online retailers with physical presence in the state to collect sales tax. It is unclear what a second provision, which requires companies with in-state subsidiaries to collect sales tax, means for Amazon-owned entities, such as Cupertino's Lab126. San Jose Mercury News (Calif.) (free registration) (6/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  Shop.org Spotlight 
  • What will consumer spending patterns look like in 2020?
    Retailers' success often depends on their ability to predict the future -- a bit of a hurdle, to say the least. In a new peer-reviewed white paper in NRF's Retail Reference Center, Deloitte's Lawrence Hutter attempts to take some of the mystery out of the next 10 years, predicting the evolution of Chinese, European and Japanese markets, which burgeoning markets may begin to emerge and what the demographics landscape will look like. Read more. LinkedInFacebookTwitterEmail this Story
  • Shop.org SmartStat: June 30, 2011
    Men are more likely than women to have spent over $250 on a group-buying site. Source: 2011 Social Commerce Study LinkedInFacebookTwitterEmail this Story
 
  • Lucky Brand VP talks site optimization successes and failures
    An addition to Shop.org's Online Merchandising Workshop keynote lineup has been announced. In a session on site optimization, Charlie Cole, vice president of online marketing for Lucky Brand will discuss real-life optimization challenges -- and their successes and failures -- in an inspiring and tactical presentation. Shop.org's Online Merchandising Workshop is July 11-13 in San Diego. Learn more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
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--Tim Bell,
British advertising and public relations executive


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