| September 24, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft markets iD Gum on multiple MTV screens
Kraft is the first brand to use MTV's Reverb technology in a scripted show, simultaneously marketing its iD Gum across several MTV platforms during the season finale of "Awkward." "As we looked across the partnership landscape, clearly MTV is one of those partners that provide a unique view into the millennial consumer," said Bonin Bough, vice president of global media and consumer engagement at Kraft. "They also provide a unique view into a multichannel constant approach." Adweek (9/21)       - Retail partnership is key to Hershey's strategy
Hershey CEO J.P. Bilbrey described the confectioner as a "knowledge" company that makes candy, focusing on a growth strategy based on a relationship with retailers. "When they talk about how do we set up the front end of the store, how do we want people to approach the lanes, what products should we have there, we are the ones they turn to consult with," he said. The Patriot-News (Harrisburg, Pa.) (9/23) - ConAgra touts product innovation
ConAgra CEO Gary Rodkin told analysts that sales are being driven by product innovations including single-serve cream pies from Marie Callender, Healthy Choice Greek Frozen Yogurt, and Marie Callender and Healthy Choice Bakes. "The feedback we get consistently from our customers is that we are, by far, the best innovator," he said. "We are doing things that are platform-oriented, not really one-off." FoodNavigator (9/21)  | Financing and the latest industry trends
Will unfavorable weather fuel food inflation? Can a major packaged goods manufacturer strategically buy its way into the fresh food segment? Learn about these key developments, GE Capital commitments across the industry and more. Download GE's latest food & beverage Industry Research Update now. | |
- Private-label pet supplies see sales gain
A Packaged Facts report shows sales of nonfood private-label pet supplies increased 15% for the 52 weeks ending in May, while all nonfood pet supplies grew 1% in the same time period. Private-label sales of nonfood pet supplies excluding cat litter have grown steadily between 2003 and 2009, according to the report. Drug Store News (9/21) - Team of women behind Gatorade keeps the brand fierce
Since 1985, when Sue Wellington took over as brand manager, the team behind PepsiCo Gatorade's brand has been mostly female, despite operating in the often male-dominated sports advertising arena. Soccer player Abby Wambach, a spokeswoman for Gatorade, says she's inspired by the team, and others have praised the brand for its resilience. "The Gatorade executive team has created an extraordinarily dynamic, fast-moving and innovative culture," says TBWA\Chiat\Day worldwide managing director Nick Drake. Advertising Age (tiered subscription model) (9/24)  | Tackle privacy concerns with a Value-For-Data Exchange
Despite online privacy concerns, research shows that consumers continue with online tasks and exchange their data if they perceive a benefit. Learn the details of consumer apprehension and how marketers can clearly state their value proposition to defuse these concerns. Read more in this FREE white paper. |
 - Meijer makes STORES magazine's Hot 100 list
Meijer comes in at No. 88 on the Hot 100 list of fastest-growing companies in STORES magazine of the National Retail Federation. The retailer is the only Michigan company on the list, which is topped by Sprouts Farmers Market and also includes Kroger. MLive.com (Michigan) (free registration) (9/21)  | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | | GMA News | | | | - FSMA facility registration webinar: what steps should you take?
Since the FDA is requiring all food companies to renew their facility registrations between Oct. 1 and Dec. 31 of this year, it is important to know the correct steps to take for re-registration.
This Thursday, Sept. 27, from 1 to 2:30 p.m., join Hogan Lovell's Joe Levitt and GMA's Shannon Cole for the FSMA Facility Registration Webinar: What Steps You Should Take to walk through a step-by-step re-registration process and address topics such as:
- Which facilities have to re-register
- How to apply FDA's new food categories
- How to navigate the FDA web-based registration system
Register now. *Note: Registration date subject to change pending publication of the FDA Registration Guidance Document.
| Government & Food Safety | | | |
| SmartQuote | | | |  | There are a thousand hacking at the branches of evil to one who is striking at the root."
--Henry David Thoreau,
American author and poet  |
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