| February 28, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Ground beef is focus of Cargill website
Cargill has launched a website providing information and conversation about ground beef. "Our research tells us those responsible for buying groceries, and preparing meals, want more online access to information, and we will provide it," said Katie Blick-White, the company's associate brand manager for ground beef. Progressive Grocer (2/27)       - Game theory and beer monopolies
The Justice Department is using game theory to explain why it is blocking Anheuser-Busch InBev's bid to buy the second half of Grupo Modelo, maker of Corona. The theory is that a larger Anheuser-Busch will be able to raise prices across brands, but representatives from the brewer said the acquisition would help it implement a larger, global strategy. The brewer posted a volume increase last year, thanks in part to new products Budweiser Black Crown and Bud Light Platinum. The New York Times (tiered subscription model) (2/26), Bloomberg Businessweek (2/27) | - Marketers greenlight black packaging
Black packaging is gaining prominence as marketers choose it for launches including a Haagen-Dazs gelato line and Beck's Sapphire beer, by Anheuser-Busch InBev. "The use of black has really exploded," said Mike Cecil, senior brand manager of Henkel's Renuzit, which introduced black-packaged air freshener. The Wall Street Journal (2/27) - Report notes opportunities in online grocery shopping
According to a Hartman Group report, 18% of households purchased groceries online in the past three months, and the market could pass $15 billion this year. To attract shoppers, online grocers must help customers navigate online and break an entrenched attachment to bricks-and-mortar shopping, the report says. FoodNavigator (2/27)  | Delivering Endpoint Integration Control
This Technology Spotlight explores the benefits that integrated endpoint security platforms with centralized management control offer organizations. This paper also examines the role that Kaspersky Endpoint Security for Business has in meeting IT needs related to ease of use, effectiveness and return-on-investment in the strategically important market for endpoint security. Learn more. |
 | Supply Chain Management | | | | - How to make supply chains more resilient
Severe weather is just one of the supply chain disruptions that can affect business, so it's not surprising that resiliency is a hot topic, Jennifer Baljko writes. To increase resiliency, supply chains need to be flexible, and information needs to be shared using common terms among interested parties, according to a report by the World Economic Forum. EBN (2/21) | Advertising & Marketing | | | | - Velveeta campaign warns of "liquid gold diggers"
Wieden+Kennedy's latest work for Kraft Food Group's Velveeta takes an "edgier" tone in addressing modern moms, writes Karlene Lukovitz. Spots invent a category of men called "liquid gold diggers" who will suck up to women just for their Velveeta dishes. The "liquid gold" tagline is playing off a theme the agency invented last year for Velveeta Shells & Cheese and Cheesy Skillets. MediaPost Communications/Marketing Daily (2/26) - Hot bars entice hungry shoppers
Supermarkets are finding success with hot bars containing prepared food. Sales of prepared food were expected to reach $19.5 billion last year, up almost $5.5 billion compared with 2011. "They've elevated the product," said Joe Spinelli, president of Restaurant Consultants. "It's not just meat and potatoes. It's gourmet foods." The Washington Post (2/26)  | Battling for Food Industry Supremacy in an Hourglass Economy
L.E.K. Consulting maps new rules for success in an hourglass economy with growing markets for affluent consumers at the top and lower-income consumers at the bottom. L.E.K.'s report serves up strategies for executives to better position themselves for growth, and spotlights winners and losers across the food industry. Download the free report today. |
 | Health & Wellness | | | | - Sleep deprivation triggers higher food intake in study
Normal-weight men who lacked sleep ate larger portions of high-calorie snacks before and after breakfast, a study found. The findings on the website of the journal Psychoneuroendocrinology suggest that sleep deprivation may trigger overeating regardless of satiety. HealthDay News (2/26)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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