| February 25, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Another flavor joins Tostitos Artisan Recipes
PepsiCo unit Frito-Lay North America has expanded the Tostitos Artisan Recipes line with Grilled Red Pepper and Tomato Salsa tortilla chips. "We've developed something complex and adventurous, which also happens to be the perfect snack to unwind with at the end of the day," said Jody Denton, executive chef at Frito-Lay's Flavor Kitchen. Food Business Review (2/22)       - Treehouse CEO sees premium private-label growth
Sales of premium private-label products are growing quickly as consumers seek out organic and natural products, said Sam Reed, CEO of Treehouse Foods. "That has been a great opportunity for us across a number of categories and, frankly, something that has materialized in a bigger and faster way than I would've expected a year ago when we were completely preoccupied with dealing with the discount side of the business," he said. FoodNavigator (2/22) - McIlhenny CEO dies at 68
Paul McIlhenny, chairman and CEO of the 145-year-old McIlhenny Co., maker of Tabasco, has died at age 68. "We will clearly miss Paul's devoted leadership but will more sorely feel the loss of his acumen, his charm and his irrepressible sense of humor," said Tony Simmons, company president and a member of the McIlhenny family, in a statement noting the company's growth under McIlhenny's leadership. The Wall Street Journal/The Associated Press (2/24), CNN (2/24) | - Packaged Facts sees health and wellness growth
Growing consumer interest in health and wellness will drive efforts from food manufacturers and foodservice operators, according to market research by Packaged Facts. The research notes an increase in natural sweeteners, healthier breakfast and snacks, alternative protein and food with less salt. GroceryHeadquarters.com (2/22)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Advertising & Marketing | | | | - Retired NFL star Ward stars in chocolate milk campaign
Hines Ward, the retired Pittsburgh Steelers wide receiver, has teamed with REFUEL's got chocolate milk? campaign, promoting chocolate milk as a post-workout recovery drink. The campaign will follow Ward as he and fellow triathletes train for the Ironman in Kailua-Kona, Hawaii, in October. Progressive Grocer (2/22) - Miller Lite launches Twitter campaign with NASCAR driver
A Miller Lite promotion is seeking images of fans enjoying "Miller Time moments," and $2 is donated for each submission, up to $22,222, to NASCAR driver Brad Keselowski's Checkered Flag Foundation. Keselowski, who is sponsored by Miller Lite, will race May 18 with a mosaic of the photos on his Ford Fusion. Adweek (2/22)  | Agribusiness Seminar offered by Harvard Business School
Taking place in London, England, this May, this renowned Seminar explores the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now. |
 - "Mini" meals help participants lose weight in study
Metabolic syndrome patients who followed a diet that requires several "mini" meals a day showed significant health improvements comparable with those who followed other diet plans, a study found. A diet with higher total antioxidant capacity was also associated with more weight loss than a lower TAC diet was, researchers wrote in Nutrition and Metabolism. DailyRx.com (2/22)  | Boost results: 6 ways brands improve marketing with social
See six actionable strategies for enabling the consumer voice drive growth for brands, deliver measurable ROI, increase site traffic, and bridge the gap between brands and consumers - finally. Everything you need to know is right here. Download white paper. |
 | GMA News | | | | - Are you bridging the gap between you and your consumers?
Even when successful systems are in place, there is always room for improvement in the consumer complaints management arena. On May 8-10 in San Francisco, join GMA for the Consumer Complaints Management Conference to be sure your company is bridging the gap between you and your consumers. This conference will provide an intimate setting for attendees to interact with consumer affairs experts, industry veterans and fellow colleagues in the food, beverage and CPG industry. Attendees will have the opportunity to participate in content-rich sessions focused on improving customer service, such as: - Complaint Levels -- How Good is Good...and is it Good Enough?
- The 7 Rules to Regaining Customer Service Goodwill after Customer Service Failures
- Six Sigma in the Modern Contact Center
- Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand
- And more!
To view the full agenda or to register, visit www.GMAComplaintsConference.com.
| Government & Food Safety | | | | - Peanut execs face charges regarding salmonella outbreak
In a 76-count indictment, four executives of the former Peanut Corporation of America are accused of a cover-up in connection with a 2009 salmonella outbreak that sickened more than 700 people. They face charges tied to lying about test results, failing to alert consumers and altering documents to say "shipments of peanut products were free of pathogens when, in fact, there had been no tests on the products at all or when the laboratory results showed that a sample tested positive for salmonella," according to the Justice Department. National Public Radio/The Salt blog (2/21), FoodBusinessNews.net (free registration) (2/22)
| SmartQuote | | | |  | It is wonderful how much news there is when people write every other day; if they wait for a month, there is nothing that seems worth telling."
--Anna Masterton Buchan,
Scottish writer  |
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