| February 19, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Smithfield and Kansas City Sausage plan joint venture
Kansas City Sausage and Smithfield Foods have agreed to establish a 50-50 joint venture, with Smithfield handling marketing and branding for Kansas City breakfast and dinner sausages. "With our strong ongoing focus on building our packaged-meats business, and with 15% of the United States sow population, this joint venture is a logical fit for Smithfield," President and CEO C. Larry Pope said. American City Business Journals/Milwaukee (2/15)       - Snack brand Don Julio joins Tyson
Snack chip and pretzel brand Don Julio has been acquired by Tyson Mexican Original, a subsidiary of Tyson Foods. "The business expands on an existing tortilla business where we already have expertise and it will allow us to offer our retail customers another product with a loyal consumer following," said Tyson Foods president and CEO Donnie Smith. FoodBusinessNews.net (free registration) (2/15) - Freshness and environment top packaging priorities
In a global survey by Ipsos InnoQuest, 55% of shoppers said they pay more for packaging that keeps food fresh or is better for the environment. Further down the list of priorities are spill prevention, temperature control and improved ability to eat or drink on the go. Progressive Grocer (2/18) - Ingredients suppliers help beverage-makers bottle beauty
Since Jan. 1, 2012, a dozen beverage companies have launched products said to curb aging and enhance beauty, according to the Mintel Global New Products Database. Ingredients companies are offering products to meet this need, with Ethical Naturals, for example, selling a resveratrol formulation specifically for beverages. BevIndustry.com (2/18)  | Hyper-Mobility Meets Security in the Corporate Environment
Smartphone adoption is accelerating at a rapid rate, as today many companies need their hypermobile employees to be online in the office and on the move. Mobile devices are often not protected from malware as this threat is not as well publicized. Learn how Kaspersky Endpoint Security for Business can protect your employees from key threats by downloading this whitepaper. |
 | Corporate Social Responsibility | | | | - Why green leaders should be elephant hunters
Sustainable leadership is all about identifying the elephants in the room, writes InterfaceFLOR sustainability chief Mikhail Davis. That means spotting and tackling the big, thorny problems that everyone in your industry would rather ignore. "This doesn't mean you shouldn't work on anything else in sustainability, but it does mean that everything else will be less meaningful if you're ignoring the elephant in your room," Davis writes. GreenBiz.com (2/15) | Advertising & Marketing | | | | - Marketers will soon need more than a clever tweet to stand out
Quick-thinking Twitter reactions to events, such as Oreo's moves after the Super Bowl blackout, are getting a lot of attention as brilliant marketing, but that may change as more marketers take up the practice, experts say. "From now on, brands are going to have to do a lot more to stand out because the pool of real-time participants is going to get crowded," says Shama Kabani of The Marketing Zen Group. Starbucks' use of a snowstorm to run a promotion -- turning Twitter into a call-to-action -- may be the sort of moves marketers have to make to distinguish themselves on social media, writes Christopher Heine. Adweek (2/18) | Retail Spotlight | | | | - Food City provides digital coupons
Food City shoppers can load digital coupons from the company website on to their ValuCard for automatic redemption at checkout. The retailer also is enhancing online ordering, President and CEO Steven Smith says. "We are working with our provider to develop additional features and capabilities to further enhance and improve upon our product, as well as add some complementing elements, such as mobile-phone applications," Smith said. Progressive Grocer (2/18) - Study: Menu labels help least-health-conscious diners the most
Oklahoma State University researchers who studied customers at a campus restaurant found that the least-health-conscious diners consumed the fewest calories when ordering off menus that listed calorie counts or color-coded healthier options. Overall, diners using the alternative menus ate fewer calories than those who ordered off standard menus. People who are not health conscious, however, are "precisely the people that menu labeling laws are often trying to influence," the researchers wrote on the website of the International Journal of Behavioral Nutrition and Physical Activity. Reuters (2/15)  | Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior
In this white paper, learn how to use gamification to engage your customers, employees and partners. Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out-of-their-way to engage with the businesses that give it to them. Gamification uses proven techniques from game design to satisfy your customers and engage them. Download the free white paper. |
 | GMA News | | | | - 15+ hours of can't-miss FSMA sessions at the GMA Science Forum
As FDA rolls out new FSMA regulations and guidance, the GMA Science Forum will provide boots-on-the-ground perspectives of the changes ahead, both domestic and international. Join GMA this April 1-5, in Washington, D.C., for more than 15 hours of FSMA-related sessions led by top-tier scientific, manufacturing and regulatory experts from industry and government. GMA is bringing together the most senior-level company executives, regulatory attorneys, food safety scientists and the FDA specialists who are drafting the regulations to contribute their insights and discuss what you need to know about FSMA now and what's coming next. The cutting-edge content doesn't stop with just FSMA. This year’s Science Forum will be the preeminent gathering of CPG experts for exploration of the critical scientific, technical and regulatory issues impacting consumers, public policy and the global CPG industry. For more information and to register, visit www.GMAScienceForum.com.
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