How Chobani started a food manufacturing movement in Idaho Chobani opened its yogurt manufacturing plant in Idaho's Magic Valley in December 2012, and since then Monsanto, Clif Bar, Frulact Group, Glanbia Foods, McCain Foods and Calva/Brewster have expanded their operations there or planned moves to the area. Total investment in the area since Chobani's entry totals more than $773 million and has added 5,000 new jobs to the region, Southern Idaho Economic Development Organization Executive Director Jan Rogers said. "For our region of 200,000 people to open or announce seven new projects in a 10-month time frame is pretty phenomenal. We've shattered all previous business records," Rogers said. The Times-News (Twin Falls, Idaho) (5/2) Other News  | White Paper: Turn a good change strategy into great performance A number of trends are forcing consumer packaged goods (CPG) companies to reinvent themselves to survive—and thrive. As the pace of change continues to accelerate, connections become more important. Ensure the success and desired results from your business transformation with change management solutions and resources from HP. Download the full white paper now. | | Report: Consumers expand the snack food category As consumers shift from regular meals to snacking throughout the day, they're doing more snacking early in the day and expanding their definition of what constitutes a snack, according to NPD Group. People still buy traditional snack foods such as fries, chips and pretzels, but they're also adding burgers, burritos, breakfast sandwiches and other main course items to the list, the report says. "[They] don't want to eat a full meal so they are snacking throughout the day. Some of it has to do with price, some has to do with craving, [and some are] too busy for a full meal," said NPD analyst Bonnie Riggs. Nation's Restaurant News (free registration) (5/5)  | The 2014 American Pantry Study
11 AM EST on May 7
During this webcast, we will take an in-depth look at how to succeed in a fundamentally changed consumer marketplace. After four years of data, learn about our recommendations in our new "playbook". You will not want to miss the most current results around brands, consumer behaviors and attitudes. Register. |
 |  | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | Mars to harness enough wind energy to power all U.S. facilities Mars Inc. has invested in a wind farm that will supply 100% of the electricity needs for its 70 U.S. facilities, including 37 factories. The 118-turbine wind farm has an annual output of more than 800,000 megawatt-hours, which will provide enough energy for 24% of Mars' global carbon footprint. The move to wind energy is part of Mars' goal of eliminating greenhouse gas emissions and operating more sustainably by 2020. FoodBusinessNews.net (free registration) (4/30)  | New research reveals keys to successful food innovation Affinnova's new study shows "anticipated taste" impacts food innovation, specifically:
• Why unique flavor combinations drive anticipated taste.
• How "Flavor Focused" line extensions drive incremental sales.
• Why consumers want flavors ingrained in other locations.
• The impact a brand can have on a flavor combination.
Download the full report by clicking here | | Hostess Twinkies go to the eXtreme with X-Men movie tie-in Hostess is offering limited edition Twinkie flavors -- eXtreme Creme Twinkies in blue raspberry and strawberry -- as a tie in with the "X-Men: Days of Future Past" movie. The products' packaging features promo codes that consumers can redeem on Facebook for a chance to win prizes such as X-Men gear packages, movie tickets and coupons for Hostess snack cakes. MobileCommerceDaily.com (5/6) Coca-Cola tests interactive refrigerators Coca-Cola is testing interactive refrigerators that use augmented reality, facial recognition, social media and mobile technology to generate offers based on consumers' demographics and emotions. The refrigerators include a digital interactive screen and a camera used for facial recognition. Mobile Marketer (5/5) Pepsi adds games, videos to iAd campaign PepsiCo has added two new games and one new video to its iAd campaign promoting its Wild Cherry soda. The banner ads on Apple's iOS system prompt consumers to click on the banner to play either a picture matching or scramble game. When the game is over they are directed to the company's homepage for a 30-second commercial. Mobile Marketer (5/6) Other News  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | Consumers' passion plays a role in fueling supermarket growth Consumer passion and demand help drive growth for food retailers, especially those included on a new list of the 15 fastest-growing chains, David Orgel writes. The list includes Trader Joe's, Publix, Costco, Sprouts Farmers Markets, H.E. Butt Grocery, WinCo Foods, ALDI, Whole Foods Market and Meijer, and it takes into account instances including customers appealing to retailers to expand into their regions using online channels such as social media, he writes. Supermarket News (free registration) (5/5)
| GMA honors former Wal-Mart CEO with Hall of Achievement Award GMA's president and CEO announced that Mike Duke, former president and CEO of Wal-Mart, will be this year’s recipient of the Hall of Achievement Award. Duke was selected for his "integrity, dynamism and ingenuity which have made the industry stronger and the lives of consumers better." The award will be presented on Aug. 22 at the GMA Leadership Forum. |  | We can often endure an extra pound of pain far more easily than we can suffer the withdrawal of an ounce of accustomed pleasure." -- Sydney Harris, American journalist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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