Report: Shoppers are confused about buying organic About 84% of U.S. consumers occasionally buy organic foods, and 45% buy them at least monthly, but many consumers are confused about what the organic label means, a Consumer Reports survey has found. Although the USDA organic-label requirements for meat and eggs stipulate that poultry have a certain amount of living space and access to outside areas, fewer than half of the consumers surveyed knew that. For fruits and vegetables, 81% of shoppers thought the organic label meant no toxic pesticides were used, when in fact, organic producers can use approved fertilizers and pesticides. FoodNavigator (5/7) | Tips for companies to shore up data, IT security in the supply chain Complex, long supply chains require strengthened IT and data security, according to this article. Cybercrime risks extend to every partner in the chain, and if companies are too busy or unable to secure their partners' systems they should collaborate with a trusted IT provider, said Ramses Galego, international vice president at IT trade body ISACA. Chris England, director at access management firm Okta, recommends multifactor authentication and "a single-access point to all applications" to prevent weak spots in the chain. The Guardian (London) (4/28) | Campbell Soup Co. expands targeted mobile ad campaign Campbell Soup Co. is expanding the pilot mobile ad campaign it tested last year with Pace salsa, which targeted consumers who had previously purchased the product, to include more brands this year. The mobile ads were meant to regain lapsed purchasers as well as target consumers living in a region that had seen declining sales. The new brands in the program are using different calls-to-action. MobileCommerceDaily.com (5/8) P&G revives Special Olympics spot for Mother's Day Procter & Gamble for Mother's Day has brought back into focus an ad that follows Special Olympics athlete Molly Hincka and her mom Kerry. The "What I See" spot from Wieden+Kennedy was developed in 2011, and the latest version is being promoted via P&G's YouTube page and a paid YouTube campaign. Adweek (5/7) | How Kroger uses data to earn customers' trust Kroger earns customer loyalty and trust through fair prices, customer service, food safety and responding to customer feedback, Group Vice President of Corporate Affairs Lynn Marmer said Wednesday. Data analysis plays a major role in the company's ability to gauge trust and respond to customer feedback, but Kroger also uses data to improve all aspects of its business, Marmer said. "We want customers to see us as their advocate, as a company 'on their side,' keeping their family healthy and safe," she said. American City Business Journals/Cincinnati (5/7) | Gain recognition for your company's innovative and creative accomplishments Organizations that have taken an innovative approach to creatively tackle some of the CPG industry's most pressing issues such as sustainability, supply chain improvement, product reformulation amongst others, deserve recognition. Don't let your company's accomplishments go unnoticed. Submit your application for the Grocery Manufacturers Association's 11th annual CPG Award for Innovation and Creativity today. | Lawmakers urge adding potatoes to WIC program Twenty U.S. senators sent a letter to Tom Vilsack, U.S. Agriculture Secretary, urging him to add white potatoes to the approved list of foods in the Women, Infants and Childrens (WIC) program. White potatoes were banned from the program in 2009 at the advice of the Institute of Medicine, but they are the only fresh produce that WIC recipients aren't allowed to buy. The senators argued for the health benefits of potatoes, which contain essential vitamins and are cholesterol-, fat- and sodium-free. Bangor Daily News (Maine) (free registration) (5/7) |  | The world hates change, yet it is the only thing that has brought progress." -- Charles Kettering, American inventor | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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