TreeHouse looks to compete with private-label natural, organic brands TreeHouse Foods plans to expand its organic and natural offerings in an effort to compete with private label brands such as Kroger's Simple Truth and Simple Truth Organic lines by focusing "internally on reformulations and new products," TreeHouse's Chief Financial Officer Dennis Riordan said. Currently, less than 10% of company's products fall into the natural and organic market, but it is "well-positioned to be a leader" within the segment, Riordan said. FoodBusinessNews.net (free registration) (8/19)  | Worried About Healthcare Reform? Oasis Can Help! Oasis Outsourcing, a leading PEO, offers expertise on the Affordable Care Act (ACA) in addition to HR, Payroll and Benefits services. For a better understanding of ACA, download The 3 "Rs" of Managing Healthcare Reform white paper. As outlined in the white paper, Oasis can assist with ACA requirements your business is now facing. |
 | Consumer push leads to more transparent packaging Consumers are requesting more transparent packaging for food and beverage containers because it suggests freshness and is reminiscent of homemade products. "Consumers talk about wanting to see the product, wanting to check it, wanting to trust the ingredients. If they can see it, there's a higher trust factor," said Packaging Technology Integrated Solutions' Senior Director of Market Innovation Lisa Baer. Food Processing (8/15) Manufacturers, retailers capitalize on Mason jar resurgence Sales of Jarden Home Brands' Ball Mason jars have doubled since 2001, as the glass containers have evolved from a necessity for storing food through the winter to a vehicle for millennial consumers taking on the personalized food movement. Even manufacturers and retailers such as 7-Eleven are capitalizing on Mason jars' popularity, incorporating them into their packaging strategies and using them to serve staples like Slurpees. The New York Times (tiered subscription model) (8/17)  | Will you have enough to live the retirement life you want? Answer a few questions to find out where you stand now, build a personalized checklist to help you achieve your goals, and get guidance on how to take your next steps. Use the Next Step Guide to help you find your next steps toward retirement. |

 | Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief | What millennials want in a food package Gen Y consumers want food packaging that's sustainable, less wasteful and that speaks to them about the emotional benefits of the product inside, according to a report by ad agency Barkley. The millennial generation commands an estimated $1.3 trillion in spending, and their preferences are having a growing influence on food packaging trends. SmartBrief/SmartBlog on Food & Beverage (8/20)  | 5 Ways to Use Analytics to Boost Customer Engagement In today's competitive retail marketplace, merchants have to respond to pricing, promotional and merchandising changes in near-real time. This e-book describes how retailers are seeing impressive results from forecasting solutions - determining the time to change prices, update promotions and improve inventory - while making shoppers happier and more loyal. |
 | Gatorade wants to see its customers sweat in new ads Gatorade has released a series of videos that shows hidden camera video of shoppers looking to buy the sports drink at a convenience store, only to be told they need to "sweat it to get it." NFL stars Peyton Manning and Cam Newton make appearances in the videos. Adweek (8/18)  | Is Your Small Business Using Social Media? Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 |  | Essential news for advertising & marketing executives Get a daily news summary written by SmartBrief's expert editors, compliments of the Interactive Advertising Bureau (IAB). Get the news today. |
 | GMA to host Thermal Processing Training Workshop On Sept. 15-26, GMA will host its Thermal Processing Workshop series. Led by industry experts, this intensive two-week workshop will hone in on core skills required for expertise in thermal processing beyond fundamental HACCP skills. Have your processing experts trained by the experts. Register now! |  | Most people say that it is the intellect which makes a great scientist. They are wrong: It is character." -- Albert Einstein, German-American theoretical physicist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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