 News about digital retail commerce |  | |  |  | Looking to boost Holiday sales? Now's the time to get personal It's not just better product page recommendations — personalization can boost returns on everything from search to email too. Learn where and how to apply personalization for maximum results, and three merchandising tactics every retailer should know. Watch the webinar now. | - Holiday e-commerce sales to rise, but by how much?
Early holiday growth projections for online retail vary from a 6% increase predicted by Kantar Retail to a rosier double-digit spurt called for by Lazard Capital Markets analyst Colin Sebastian. Sebastian backed his predictions with a recent survey showing that 18% of consumers expect to spend more shopping online this season, with Amazon.com as the most popular shopping site. InternetRetailer.com (9/30)          | CrazyonDigital increases average daily orders 150% "We believe Amazon is taking the customer buying experience to the next level of unification, and as our sales numbers show, customers love it!" Sanjay Singh, Owner and President CrazyOnDigital.com Read more about how Fulfillment by Amazon delivers for CrazyonDigital. |
- Shoebuy.com CEO says stellar service includes strong supplier ties
Building strong relationships with both customers and suppliers is the key to long-term success for online merchants, said Scott Savitz, CEO of 11-year-old Shoebuy.com, at this week's Shop.org Summit. "You and your vendors should be partners," he said. "We don't try to out-negotiate or out-maneuver our brands or vendors so they lose money." InternetRetailer.com (9/29)         - Merchants take diverse approaches to m-commerce
Mobile commerce took the spotlight in several Shop.org Summit sessions this week, with retailers sharing their strategies and concerns about the burgeoning channel that some predict will grow tenfold in the next five years. Stories from two retailers illustrate the variety of paths merchants are taking to reach mobile shoppers. Crate & Barrel got aggressive early, launching a mobile shopping site last year, and is developing apps as an additional entry point for mobile shoppers, while Petco is putting its energy into developing its first mobile site set to launch by year's end. DMNews (9/30)         - Report: Indicators point to more e-commerce profits this year
Online merchants have seen success in their efforts to build both sales and profits this year, according to several indicators highlighted in a new report from Forrester Research. Conversion rates and average sales are up and 80% of companies surveyed said they turned a profit last year, Forrester analyst Sucharita Mulpuru said. Still, there's more companies can do to improve their results, including unifying multiple channels and launching international selling efforts. InternetRetailer.com (9/28)          | Supercharging the Online Channel Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
- Daily-deal sites win with affordable luxuries
Groupon and the rapidly growing number of daily-deal sites available in markets across the country are flourishing because they capitalize on recession-weary consumers' desires to pamper themselves by putting luxuries such as discounted massages and half-price fine-dining experiences within reach. Here, The Tampa Tribune compiles a list of some of the players, including Groupon competitor LivingSocial. The Tampa Tribune (Fla.) (9/30)          | Gain Control of Your Most Expensive Resource The market for workforce management is still maturing and many growing companies have yet to implement a workforce management system. Download this complimentary article to learn about why growing companies need to adopt a workforce management solution to stay competitive and the business value this solution provides. |
 Companies in the News |  |  | | - Best Buy to build on success of Twelpforce
Best Buy plans to expand its popular Twelpforce program, which enables staffers to tweet replies to product and service questions. The retailer, which says the 14-month-old program has succeeded in driving new customers to the company's website, plans to launch a variation of the service on Facebook and other social networking sites next year, as it aims to reach beyond the 7% of the population that uses Twitter. InternetRetailer.com (9/29)         - Analyst: Kindle sales are likely to hit 5 million in 2010
Sales of Amazon's Kindle are poised to hit the 5 million mark this year and are likely to increase to 11.5 million in 2012, an analyst projects. The popularity of the online retailer's content offerings also helps further the brand and boosts Kindle e-book sales, also driven in part by the ability to read the titles on a variety of devices including Apple's iPad, writes Barclays Capital analyst Douglas Anmuth. ZDNet/Between the Lines blog (9/29)         Shop.org Spotlight |  |  | | - 5 ways to better connect with shoppers
According to Mitch Joel, author of "Six Pixels of Separation," people are changing the way they function online and now is the time for retailers to rethink the way they connect with consumers. Joel shares five points on concepts to consider when actively engaging online consumers in today's market. Read more.         - Shop.org SmartStat: Oct. 1, 2010
When it comes to handling international returns, nearly four out of 10 online retailers require customers to ship items to a returns center in the retailer's country of origin. Source: Shop.org's The State of Retailing Online report.         SmartQuote |  |  | |  | In the final analysis it is not what you do for your children but what you have taught them to do for themselves that will make them successful human beings." --From the "Ask Ann Landers" American advice column   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Sales Account Director: Dena Malouf 202.737.5500 ext. 282 | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, September 30, 2010
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