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 | News about digital retail commerce |  |
 |  |  | | Free Webinar: "The Playbook for a Global Facebook Strategy"
Only 30% of Facebook's 500,000,000 users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your Facebook marketing to the world. Register for Webinar. | |  |  |  |
 - Online retailers extend Cyber Monday specials
More online merchants have announced plans to extend Cyber Monday deals throughout the week to keep the momentum going. Wal-Mart, Target, Toys R Us and Kmart are among the merchants offering online "doorbusters" throughout the week. "Retailers have realized that if they don't compete, they are not in the game," said an NPD analyst. CNBC/Consumer Nation blog (11/30)       - AmEx rewards can buy virtual goods
Casual-games maker Zynga and American Express are partnering in a deal that allows charge card reward points to be cashed in for virtual goods in social games such as "FarmVille" and "FrontierVille." The promotion includes virtual goods created for the exclusive purchase of AmEx cardholders. Mediaweek (11/30)  | FREE Forrester Research Report: What Every Exec Needs to Know About the Future of eCommerce Technology, compliments of Adobe. From shopping in Facebook to mobile purchases, this indispensable guide covers all the key emerging eCommerce technologies to help you make the right technological investments for your online business. Download the report. | - Visa to use location-based tech to cut down on credit card fraud
Visa has launched a location-based effort in Europe that will use information on the location of a customer's mobile phone to cut down on credit card fraud. Visa Europe has partnered with tech provider ValidSoft on a service that will compare the location of the phone with the location of the merchant where a credit card is being used, and send an alert if the spots are too far apart. FastCompany.com (11/30) - Online reviews take center stage in search results
Online product reviews are growing in importance as Google and other search engines increasingly include them in search results. One online eyeglasses seller has skyrocketed to the top of the search list using a counter-intuitive strategy of encouraging a host of bad reviews by providing poor service and bullying consumers who stop payment when orders are wrong. ClickZ (12/1)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Google sees value in Groupon's local ad potential
Recent reports that Google plans to make a multibillion-dollar bid for Groupon have some wondering what makes the daily-deal site so attractive. In a word, it's advertising -- specifically, the potential to add local advertising revenue just as Google's paid-search revenue from small- and medium-sized businesses is projected to decline during the next half decade. Advertising Age (tiered subscription model) (11/29)  | You may be considering a cloud computing solution or in the midst of specifying one or even implementing a solution. Read this paper to see what IBM discovered about how companies like yours are adopting, implementing and using cloud computing solutions. Learn about the current rate of adoption, drivers, barriers, and considerations that are influencing the adoption of cloud computing. |
| Legislative & Regulatory |  | | | - European officials to investigate Google's search ranking procedures
The European Commission has launched a probe of allegations that Google is engaged in anti-competitive practices by giving lower rankings to rival sites in its rankings. Ciao, a site owned by Microsoft's Bing, also lodged a complaint about its larger rival's terms and conditions. A Google spokesman said the company "will be working with the commission to address any concerns." Reuters (11/30) | Shop.org Spotlight | | | | - Register for Retail's BIG Show by Dec. 3 and save
Attendees making their way to New York for NRF's 100th Annual Convention & EXPO can save more than $300 by registering before Dec. 3. NRF retail members save even more when registering a five-person retail team. The Convention & EXPO is scheduled for Jan. 9 to 12 at the Jacob K. Javits Convention Center. Learn more. - Sears, Bazaarvoice and Intent Media are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include a creative director at Sears, a social commerce product manager at Bazaarvoice, and a cloud operations engineer at Intent Media. Shop.org member companies are invited to post jobs for free. Visit the job board.
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One in four retailers this year invested in improved gift registries and wish lists for the holidays. Source: 
