General Mills, Dannon to launch Greek yogurt campaigns

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August 1, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Yoplait and Dannon rush to go Greek In the next two weeks, General Mills and Danone will introduce campaigns to highlight their Greek yogurt, Yoplait Greek and Dannon Oikos, respectively. Sales of Greek yogurt are expected to almost double this year, to $1.5 billion, according to Euromonitor International. The Wall Street Journal (tiered subscription model)/Dow Jones Newswires (7/29)      Purina uses social media, bloggers to launch a pet-gear line A product line of pet-gear products including training pads and household cleaners is using the Purina brand name through a licensing deal. OneCare is using pet bloggers and word-of-mouth, plus Facebook, to market the products, which are available at retailers such as Wal-Mart and Albertsons. MediaPost Communications/Marketing Daily (7/29)      PepsiCo's green promises are kept in China PepsiCo is a green leader in the Chinese beverage market. Last year, a production facility of a PepsiCo subsidiary in China was the first plant to earn a Leadership in Energy and Environmental Design Gold certificate. "The Nanchang PepsiCo green plant is a showcase of ... PepsiCo's initiative and it has kept its promise to improve environmental sustainability by building more green factories here," said the operations vice president of the PepsiCo Greater China Region. China Daily (Beijing) (8/1)      Coca-Cola India to commemorate cricketer's "century" records Coca-Cola India will produce 10 commemorative can designs with the likeness of cricketer Sachin Tendulkar when he breaks the record of scoring 100 runs in a single game 100 times. "The country will obviously celebrate when he does, so let's make it iconic and truly make it a moment to remember," said a Coca-Cola India official. "It's just a question of when, not a question of whether." Advertising Age (tiered subscription model) (7/28)      Other News Q-and-A: Tate's Bake Shop owner on the sofi Awards, social media SmartBrief/SmartBlog on Restaurants (8/1)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Trends  Raw-food restaurants gain steam in New York City Raw-food cafes are increasingly popular in New York City, particularly juice bars offering "green juices" packed with celery, cucumber, parsley or kale. Once a niche community, raw-food restaurateurs have seen their vegan menus and juice bars become popular with a more mainstream clientele. The Wall Street Journal (tiered subscription model) (8/1)      The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Annual $200 Airline Fee Credit for any airline Business Platinum Card APPLY NOW   Advertising & Marketing    Tyson Fresh Meats fires up Facebook sweepstakes Tyson Fresh Meats is promoting on Facebook burger grilling with its premium ground beef this summer. Burger Universe gives customers a chance to win a trip to Universal Studios Hollywood in California. Supermarket News (7/29)      Sharpie targets teens in ad push A new back-to-school campaign for Sharpie that is aimed at teenagers urges young people to use the marker company's products to create and inspire. The campaign includes images of young people who are using Sharpie products to decorate skateboards, write song lyrics and for other creative pursuits. The Chicago office of Draftfcb created the "start something" campaign. The New York Times (tiered subscription model) (7/26)      Learn How to Increase ROI with CRM in the Cloud Decrease costs and improve efficiencies. Learn how one CPG company raised ROI to 56% by deploying a cloud computing solution to replace their aging contact management system and custom spreadsheets, dramatically increasing management and sales productivity and providing greater visibility for strategic decision making. Read the case study now.   Retail Spotlight    Wal-Mart shifts strategy to include more locally grown produce Wal-Mart Stores is adding more locally grown produce, reducing transportation costs and giving consumers what they want. Wal-Mart's goal to make 9% of its produce local by 2015 is being scrutinized, as critics suggest that the chain is using the "locally grown" label for food that is produced hundreds of miles away. The Wall Street Journal (tiered subscription model) (8/1)      Learn about the top insurance risks manufacturers face today with Zurich's Virtual Consulting tool. Sign up for FREE access today!   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. P&G turns the Tide on dry-cleaning stores (The Wall Street Journal (tiered subscription model)) Food-price increases are accelerating (USA TODAY) Supply-chain leaders include global food companies (Financial Times) General Mills CEO talks Yoplait and food prices (The Boston Globe) Grand opening set for P&G facility (The Cincinnati Enquirer) Results based on number of times each story was clicked by readers.   Sponsored Content    The Leader's Checklist For The Startup Manager Michael Useem The Best Advice I Ever Received: 3 Top Executives On Tips That Count Leo Bottary Top 10 Excuses For Not Going Global Laurel Delaney 4 Marketing Ideas That Are Sure To Make A Splash Susan Kuchinskas How To Take Advantage Of A Captive Audience Rohit Bhargava Most Popular Headlines from Last Week 9 Ways To Write Great E-mail Subject Lines Helen Jane Hearn How To Recognize-And Avoid-Office Jerks Patricia Laya Why A Former Starbucks Exec Opened His Own Coffee Shop Shira Levine Results based on number of times each story was clicked by readers.   Health & Wellness  Chewing food more reduces calorie intake, study shows Male study participants who chewed their food 40 times, rather than 15, consumed nearly 12% less calories, which could result in losing 25 pounds a year. However, the study does not necessarily determine how extended chewing would affect others' calorie intake, experts said. The study was published in The American Journal of Clinical Nutrition. Reuters (7/29)        GMA News  Only 1 week left to register for the FLSA claims webinar On Aug. 10, from 2 p.m. to 3 p.m. EDT, GMA will be hosting The Rise of Fair Labor Standards Act (FLSA) Claims against the Food, Beverage, and Consumer Product Industry webinar. This webinar will inform industry members of the current trends in wage and hour litigation and how employers can minimize their exposure, limit liability, and prevent these claims in the future. Protect your company by registering for this webinar today.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Maker of Muscle Milk gets FDA warning letter over labeling issue The FDA issued a warning letter to CytoSport saying the company mislabeled Muscle Milk, a fortified drink consumed by athletes, as milk. The company said on its website that it is "proactively and openly addressing the FDA's labeling concerns." Milwaukee Journal Sentinel (7/31)      Brand Manager-Red Vines American Licorice Company US - CA Senior-Level Marketing Opportunities @ Hershey's The Hershey Company US - PA - Hershey The Buzz(CORPORATE ANNOUNCEMENTS) ShopWell and Kwikee Partner to Help Consumers Make Better Nutrition Decisions Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.    SmartQuote  The theory seems to be that as long as a man is a failure he is one of God's children, but that as soon as he succeeds he is taken over by the Devil." --H.L. Mencken, American journalist and essayist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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