GMA defends Facts Up Front labeling system

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October 21, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    ConAgra, Tyson in group vowing more veteran hires Tyson Foods and ConAgra are among a group of 270 companies that have vowed to hire 25,000 military veterans and spouses by the end of 2013. The pledge from companies in the American Logistics Association, which supply military commissaries, drew praise from President Barack Obama, who is proposing tax credits as high as $9,600 to companies that hire veterans who are disabled or have been unemployed more than six months. Bloomberg (10/19)      SUPERVALU and Giant Eagle join Campbell's rewards program Campbell Soup's E-Labels for Education program, which gives points that can be redeemed for school items, is available at SUPERVALU and Giant Eagle. Shoppers choose a school to receive the award and enter their loyalty-card number, and points are awarded automatically with qualifying Campbell purchases. Supermarket News (10/20)      Monsanto is getting into the produce-seed market Monsanto is entering the produce-seed market and building a new seed line to rival its soybean business in the coming years. The company plans to design better vegetables to help farmers grow plants with improved taste and yields while using fewer resources. Los Angeles Times (10/20)      Other News Nestle raises 2011 sales forecast Bloomberg Businessweek (10/20)      Ball Corp. brews excitement for craft beer in cans The Denver Post (10/20)      Get to know the company ranked #1 Retailer Agency by Promo magazine. Integrated Marketing focuses on what our clients care about most: influencing buyer behavior and driving sales. After all, the point is purchase. We offer a number of services, including shopper marketing, experiential marketing and much more. Visit us at inmarketingservices.com.   Trends    GMA defends Facts Up Front labeling system In response to a report from the Institute of Medicine that calls for an easy-to-use rating system based on points, GMA is defending its Facts Up Front nutrition-labeling system. GMA said: "Consumers have told us that they want simple and easy-to-use information, and that they should be trusted to make decisions for themselves and their families. The most effective programs are those that consumers embrace, and consumers have said repeatedly that they want to make their own judgments, rather than have government tell them what they should and should not eat. That is the guiding principle of Facts Up Front, and why we have concerns about the untested, interpretive approach suggested by the IOM committee." Progressive Grocer (10/20), Drug Store News (10/20)      IOM pushes for new nutrition labels using star markers: The Institute of Medicine has proposed using a simplified label on the front of food items that would display the calorie content per serving and zero to three stars to indicate the healthfulness of the food. The stars would be based on added sugars, sodium and saturated or trans fats. The New York Times (tiered subscription model) (10/20), Bloomberg (10/20)      Special Offer for SmartBrief Readers: How to Win at the Local Marketing Game. Marketing guru John Jantsch gives five strategies for helping any local business to stand out online. Want to help your business get to the top of a consumer's search? Click here for a free white paper from American Express OPEN outlining John's time-tested strategies for success in today's hyperlocal marketplace.   Advertising & Marketing    Cinnabon-flavored International Delight gets ad support A television ad for Cinnabon-flavored creamer from WhiteWave Foods brand International Delight shows a boy in a Cinnabon bakery begging for a cinnamon roll, and then flashes forward to show him as an adult, begging for the creamer. The creamer, as well as one with Almond Joy flavor, are offered for a limited time. MediaPost Communications/Marketing Daily (10/20)      Study: Coca-Cola is the top Facebook brand A Covario study finds that Coca-Cola is the top Facebook brand, with more than 34 million fans and strong fan engagement. The study of 100 top advertisers ranked Wal-Mart first for overall engagement, and said Apple is the only company on the list without an official Facebook page. MediaPost Communications/Marketing Daily (10/19)      The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE.   Retail Spotlight    Tyson study shows ways to boost sales of wings and tenders A study conducted at supermarkets by a Tyson Foods division found that retailers can increase sales by as much as 40% with in-store merchandising. According to the research, sales at a wing bar can be improved by action including in-store advertising and bundling wings with beverages. Convenience Store News (10/20)      Mintel finds consumers aren't looking for HFCS. Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details.   Sponsored Content    Small Business Snapshot: SBOs Hiring More Online Workers Katie Morell 5 Reasons Why You Should Include Customers When Pivoting Your Brand Andy Beal 9 Reasons People Don't Do What They Are Supposed To Do Julie Rains 3 Virtues Absent In The Modern Business World Mike Periu How To Spark Innovation And Creativity In The Workplace Matthew E. May   Health & Wellness    CDC report finds Americans are not cutting back on salt A CDC report found that most Americans who should reduce sodium intake for better health are not doing so, which means the U.S. needs new population-based strategies and additional public-health efforts to bring people in line with 2010 dietary guidelines. Researchers said 75% of sodium intake in a typical diet comes from salt added during food processing or meal preparation at restaurants. HealthDay News (10/20)      GREAT HAPPENS IN threes AT HYATT. 3% REBATE. TRIPLE HYATT GOLD PASSPORT® BONUS POINTS. COMPLIMENTARY INTERNET. Book your qualifying meeting by 12/31/2011 and hold by 3/31/2012 to take advantage of this special offer. To book your next meeting, contact your Hyatt Sales Representative and reference offer code REWARDS or go to hyattmeetings.com/REWARDS.   GMA News  Registration for new microbial control webinar Environmental monitoring (EM) programs were developed to help evaluate the effectiveness of sanitation practices, detect potential microbial pathogen harborage sites and most importantly, guide and verify effectiveness of corrective actions. On Tuesday, Nov. 15, join GMA expert Warren Stone for the What's in Your Plant? Measuring Microbial Control Effectiveness webinar that will explain how state-of-the-art environmental monitoring provisions complement the U.S. Food and Drug Administration's current Good Manufacturing Practices. Learn the importance of measuring and managing the overall effectiveness of microbiological controls through examples focused on challenges like salmonella in low-moisture foods and the benefits and components of a comprehensive EM program. For more information or to register, click here.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Bagged salad recalled on salmonella concerns Taylor Farms Retail of Salinas, Calif., has voluntarily recalled 3,265 cases of bagged salad blends on salmonella concerns. No illnesses have been reported because of the salads, sold under the brand names Fresh Selections, HEB, Marketside and Taylor Farms. USA TODAY (10/20)      Position Title Company Name Location Category Analyst Johnsonville Sausage Sheboygan Falls, WI Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Human Resources Generalist Grocery Manufacturers Association Washington, DC Click here to view more job listings.   Editor's Note  Which news could you use? Complete our 2011 GMA SmartBrief reader's survey and let us know. You'll be entered to win a $100 Amazon gift card. Take the survey.        SmartQuote  Never refuse any advance of friendship, for if nine out of ten bring you nothing, one alone may repay you." --Claudine Guérin de Tencin, French socialite and author          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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