  | November 4, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
 - Scientific ingredient names decoded
Many ingredients that give low-fat food a thick or creamy texture are derived from plants or animals. These include carrageenans, extracted from seaweed, methylcellulose, from tree pulp, and gelatin, made with skin and bones of cows and pigs. NPR.org/The Salt blog (11/3)       - P&G takes a new supply-chain measure
Procter & Gamble has developed a new way of measuring supply-chain operations, called Service as Measured by Customer, which looks at how well it meets the expectations of retailers. The system recognizes and embraces that each customer has a different definition of success. Supply Chain Digest (11/3)  | Large banks declined 9 out of every 10 of small business loan applications over the last year. It's a problem that fundyng.com is here to fix. Get a FREE financial assesment and learn how Fundyng.com can provide your business with up to $250K in 3 days. |
 - Kraft marketing chief talks strategy
 Dana Anderson has moved nearly 20 brands to new agencies during her three years as Kraft marketing chief, often choosing small, new shops over larger, more established ones. "The goal and the objective that was given to me when I came was, we need to lift the quality of the marketing," she said. "With much more interaction with consumers, your need to be more transparent and to make it more participative, we really wanted to lift the ideas." Adweek (11/3) - Brawny flexes digital muscles
Georgia-Pacific launched a Facebook page and Twitter account for its Brawny paper towel brand. Users can learn of upcoming promotions, access cleaning tips and watch videos starring a boy named Charlie, who uses Brawny to clean messes. Progressive Grocer (11/3)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Los Angeles gets first Fresh & Easy Express
Fresh & Easy Neighborhood Market opened the first smaller-format Fresh & Easy Express in Los Angeles and plans to open four more in Southern California by late February. The 3,000-square-foot store has only 22 parking spaces, "but this is a very walkable neighborhood with a lot of foot traffic, which fits the Express model," said an executive. Supermarket News (11/4)  | Get the Information That Leads to Higher Sales
Learn how a 0.1 percent increase in employee engagement generated more than $100,000 in one store's income when you download the white paper HR and Payroll - Achieving Accountability, Transparency in Retail. A unified HR and payroll system gives you high-quality data you can use to serve customers better. |
- Fla. schools create wellness programs to fight childhood obesity
Leon County School administrators in Florida have introduced wellness programs to help prevent childhood obesity. A school official said that a third of Leon County's student population is at risk for developing type 2 diabetes because of obesity. The School Health Advisory Council has created a plan to provide better food options and more physical activity for children. WCTV-TV (Tallahassee, Fla.) (11/2)  | GMA News |  |  | | - The highly anticipated GS1 DataBar coupon bar code is here
 | | | In 2008, implementation of a new bar code system on coupons began in the food, beverage and CPG industry. Now, in 2011 the final stages of implementation of the GS1 DataBar bar code are in effect.
Historically, most coupons have two bar codes, one smaller and one larger with typically two layers. The first and smaller bar code is being removed and the larger bar code is officially taking its place. This larger bar code is known as the GS1 DataBar.
The GS1 DataBar is designed to maintain more data, to help manufacturers and retailers better validate purchases to the coupon itself. However, because bar codes on coupons do not change very often, there can be confusion between consumers and cashiers about genuine and fraudulent coupons. The industry is currently taking steps to spread awareness to assure consumers that coupons with just the GS1 DataBar is likely not fraudulent, it has just transitioned to the newer bar code technology. For more information on the GS1 DataBar bar code, please visit the GS1 website. |
| Government & Food Safety | | | |
| SmartQuote | | | |  | Computers are useless. They can only give you answers."
--Pablo Picasso,
Spanish artist  |
| | This SmartBrief was created for cpgbrokers@gmail.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Thursday, November 03, 2011
- Wednesday, November 02, 2011
- Tuesday, November 01, 2011
- Monday, October 31, 2011
- Friday, October 28, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
