| News about digital retail commerce |  |
|  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - Holiday season takeaways from Cyber Monday
Cyber Monday helped online retailers get off to a strong start and also provided lessons to guide their efforts during the balance of the season, writes interactive strategist Tessa Wegert. Some important takeaways: optimize content for different devices, engage with mobile users and analyze ad clicks for both current and future campaigns. ClickZ (12/1)      - Security threats grow along with mobile shopping
Half of U.S. consumers have used their mobile devices to research possible purchases and 27% have made a purchase using their mobile phones, according to a survey by the National Cyber Security Alliance and McAfee. The survey also found that 72% of mobile users don't have security programs on their phones, despite increasingly sophisticated cyber threats. MediaPost Communications/Research Brief (11/30)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
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  | Companies in the News | | | | - Amazon Santa app lets children make a digital wish list
Amazon launched a free holiday application called Amazon Santa, which lets children create a holiday wish list on the Kindle Fire or Apple's iPad. Children can browse through more than 500,000 toys, games and other gifts and share their list with adults in their lives. TechCrunch (11/30) - Foursquare debuts new sharing buttons
Foursquare has added a new "Follow on Foursquare" button that online publishers can add alongside Facebook "Like" and Google's "+1" buttons. The button, done in partnership with several media outlets including Frommer's Travel, Eater.com and Time Out New York, will give readers a way to save stories about restaurants and other places they want to experience in the real world. Advertising Age (tiered subscription model) (11/30)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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- Study: Online viewers accept bigger ad loads
Even as spots within streamed long-form content increase, viewers seem to be watching the ads. Advertisers placed as many as five ads per 22-minute show in the third quarter, up 73%, according to a FreeWheel report. Despite the increase common to the fall TV season, viewers sat through 82% of the ads, up from 81% in the second quarter. Adweek (11/30)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 | Legislative & Regulatory | | | | - Amazon testifies on behalf of online sales tax bill
Amazon "strongly supports" a measure that would allow states to require online retailers to collect sales tax, provided lawmakers create a very low threshold for exempting companies from the new rules, Vice President Paul Misener told lawmakers in a Congressional hearing Wednesday. NRF also supports such legislation, which would correct current laws that discriminate against brick-and-mortar stores, said NRF Senior Vice President David French. The Wall Street Journal (12/1) | Shop.org Spotlight | | | | - How to boost holiday sales with data you already have
Before shipping deadlines hit in a few weeks, historical patterns show that the next two Mondays may be significant sales days. Shop.org Head of Research Fiona Swerdlow says, "Retailers are sitting on a gold mine of sales data garnered over Black Friday weekend and Cyber Monday, which they should now use to make the most of the next few weeks." In a recent post on the Shop.org blog, Swerdlow shares 3 tactics to use now to boost sales between now and Dec. 24 with existing data. Read more. - Register for Retail's BIG Show by Dec. 2 and save!
1-800-Flowers.com, Sephora, and OfficeMax have already registered for retail's biggest event of 2012. Have you? The 2012 NRF Annual Convention & EXPO will attract more than 22,000 industry professionals, more than 400 solution providers, and over 250 of the industry's best speakers. Register by the Dec. 2 advance registration deadline and save $250. Learn more.
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Online retail in Russia isn't growing as fast as it could because of poor infrastructure and slow delivery services, according to PwC. Only 12% of Russian consumers shop online weekly, compared to 28% in Britain, according to a recent survey. 
Online shoppers plan to spend a net average of almost $500 on gifts for their family members. Source: 
