| News about digital retail commerce |  |
- EBay app lets TV viewers shop while they watch
A new iPad application from eBay makes it easier for consumers to shop for items they see while watching TV shows. The Watch with eBay feature lets viewers enter the network provider and channel to access information about people and products on the shows, movies and sporting events they're watching. Reuters (12/5), Reuters (12/5)       | It’s a Consumers World. Brands Just Live in It.
The explosion of technology-enabled communication channels offers numerous ways for brands to engage with consumers throughout the complex buying lifecycle. The Optaros User Experience Practice offers 4 tips for brands in the “Age of the Consumer”. Download the free eBook now. | - Building trust with online shoppers abroad
 Online retailers that hope to operate globally must understand consumers' differing expectations when it comes to payment options and how they can affect consumer trust, writes payment services executive Doris Linke. For example, German shoppers expect to see prices posted in euros while U.K. consumers want to see pounds. "Any deviation from these expectations will make a prospect hesitate," she writes. E-Commerce Times (12/3) - 6 tips to boost online holiday sales
'Tis the season for social networking, as users' eagerness to share their purchases with friends can help retailers position everyday products as gift items. This story offers several other tips for boosting online sales this season, including creating a special holiday look for your site that tells visitors you've refreshed the merchandise mix. The Globe and Mail (Toronto) (12/5)  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - How to reverse cart abandonment
The highest rate of cart recovery -- customers going back to abandoned carts and closing the deal -- happens within the first 24 hours, so it's crucial that online retailers reach out with an e-mail during that time, writes Listrak CEO Ross Kramer. Forbes/CIO Central blog (12/2)  | The Business Platinum Card® from American Express OPEN
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  - Clarks launches first mobile shoe-selling site
U.K. footwear chain Clarks has launched its first shopping site optimized for mobile. Users typing in the website address on their mobiles are automatically directed to the m-commerce site, which features a prominently displayed site-search box to cater to mobile users who typically log on to find specific products rather than browse. InternetRetailer.com (12/5) - Microsoft's Xbox 360 will be able to stream Amazon content
Movies and television shows from Amazon will be available for streaming on Xbox 360 as Microsoft upgrades Xbox Live's entertainment offerings this month. Programming will vary by country and include movies and on-demand shows from several outlets, including ESPN, Hulu, Netflix and Amazon-owned LOVEFiLM. InternetRetailer.com (12/5)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
| Shop.org Spotlight | | | | - NRF SVP brings his iPhone -- and a CBS reporter -- on a shopping trip
From Brookstone to Godiva, retail companies know mobile is the way of the future. NRF Senior Vice President Mike Gatti and CBS reporter Lesli Foster shopped together in Pentagon City Mall to test the theory that mobile commerce tactics played a major role in this year's holiday marketing strategy. In a recent TV segment, Mike and Lesli maneuver their way through myriad QR codes, e-gift cards and coupons. Watch the video. Retail's BIG Blog (12/5) - Is site sluggishness weighing you down?
Online retailers know that slow loading sites come at a high cost to marketers -- lower site conversion, increased customer abandonment, negative customer experience, even detriment -- but few have taken the steps necessary to optimize their site speed. In a recent addition to the Shop.org white paper library, executives from TagMan explore how online retailers should best manage site tags that will speed up third-party tags and overall page load times. Download the white paper.
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When it comes to paying for their holiday purchases, 75% of shoppers will pay with cash, debit or check. Source: 
