  | February 3, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Kellogg adds heart-healthy logo to 9 cereal varieties
Kellogg is adding a Heart Healthy Selection logo to nine kinds of cereal, including Raisin Bran and Smart Start. "We know that these great brands have been longtime favorites," said Dick Podiak, director of adult cereal marketing. "Now we've added the Kellogg's Heart Healthy Selection logo on the front panel of these products, so people can easily make the right choice when they're seeking a heart-healthy breakfast." Progressive Grocer (2/2)        |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“I put all Membership Rewards® points back into the business for goods, products, or travel and I'll be using them to get a new voice-internet-phone system installed.” - Lenie Ramos Trent, little twig
With The New Business Gold Rewards Card, you can redeem Membership Rewards points for your essential business needs.
LEARN MORE & APPLY | |  |  |  |
  - Healthy fare moves from the Super Bowl sidelines
Healthy foods are gaining popularity during Super Bowl parties. Grimmway Farms and Bolthouse Farms say sales of baby carrots spike about 25% for the Super Bowl. Dannon is promoting yogurt for use in dips. An official with the Hass Avocado Board said, "If you go to a party and you don't find guacamole, it is kind of weird." The Wall Street Journal (2/2) - Chicken wings are a game-day favorite
The National Chicken Council predicted that Americans will eat 1.25 billion chicken wings during the Super Bowl, their popularity spurred because they are inexpensive, traditional and considered macho. According to a Harris Interactive poll, chicken wings are the top Super Bowl food for 23% of respondents, behind dips and spreads but ahead of pizza and other snacks. USA TODAY (2/3)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 - Heisman trophy recipient signs on with Gatorade
Cam Newton, the Heisman trophy-winning Carolina Panthers quarterback, has signed on with Gatorade to bring nutrition education to athletes. Newton will work with the Gatorade Sports Science Institute to find ways to improve athletic performance through training and nutrition. Drug Store News (2/2)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 - Employment site revamped at Fresh & Easy
Fresh & Easy Neighborhood Markets has updated its website for job-seekers with features including videos about working at the company and interviews with employees. "Our new Careers site will help job seekers find an open position that aligns with their talents and to learn more about why Fresh & Easy is a great place to work," said recruitment director Emma Weare. Progressive Grocer (2/2)  | Costs are rising in China and Japan, prompting high-tech firms across Asia to consider new sourcing locations so they can remain efficient, while focusing more on service. What will be the impact of this behavioral shift? Learn about the findings in this free white paper. |
| Health & Wellness | | | | | GMA News | | | | - Register for the GMA Food Labeling Workshop today
This spring, GMA will offer the popular Food Labeling Workshop on two separate dates at GMA headquarters in Washington, D.C.
On either March 20 to 22, or June 12 to 14, participate in this comprehensive three-day workshop on food labeling rules that will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service.
The workshop curriculum features a practical dimension through the incorporation of the wide variety of labeling questions received by GMA's technical assistance staff from its members on a daily basis. The material goes beyond the theoretical and uses actual labels and packages to explain and illustrate key points. Register for the March or June workshop today!
| Government & Food Safety | | | | - Congress to consider bill that would ban negative ads on food, drink
Ad campaigns that criticize legal food and drinks as unhealthy would not be allowed to use federal stimulus funds under a bill proposed by Rep. Scott DesJarlais, R-Tenn. "I don't think it's the federal government's (role) to try and regulate people's habits on products that were deemed safe by the FDA," he said. "The government is reaching too far into our lives in trying to regulate personal habits." FoxNews.com (2/3)
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