| March 1, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Twitter: HQ moves, new associations launch
     - Why businesses should give female workers a confidence boost
 Businesses need to do more to support female employees as they rise through the ranks, says Elissa Ellis-Sangster, executive director of the Forté Foundation. "The biggest challenge facing women in business is having the confidence to do it their way. ... It's time for businesses to recognize the unique contributions that women in leadership bring to their organizations." SmartBrief/SmartBlog on Leadership (2/22)  | Global Community Service Foundation is a U.S.-based nongovernmental organization that provides humanitarian assistance to the people of Viet Nam and Burma. GCSF works to eradicate poverty by implementing sustainable, community-based programs that focus on improving access to health care, education and income-generation activities. Click here to learn more about our current projects. |
| Leadership Focus | | | | - 6 key questions to ask prospective hires
If you want to hire innovative workers, it's vital to figure out how to spot creativity at the interview, writes Geil Browning. The details of candidates' answers are less important than the way they think through the questions, Browning explains, with creative types tending to be more reflective and intuitive in their thought processes. "One note of caution: look for competence, not just blue-sky thinking, because ultimately you need ideas that will benefit your bottom line," Browning writes. Inc.com (2/23) - Why good bosses tell stories backward
Smart business leaders don't simply present their teams with a fully formed strategy for success, writes Scott Eblin. Instead, they explain their decisions and the process. "When any new initiative begins, they stop and have a conversation with their team about what a successful outcome looks like and then reverse engineer back from that picture," Eblin writes. SmartBrief/SmartBlog on Leadership (2/24) | | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.7 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Study: Short messages, questions drive Facebook engagement
 For best results on Facebook, brands should post messages that are 100 to 119 characters long, according to a study by BlitzLocal of 120 billion Facebook impressions. The study also found that questions increased message-interaction rates by as much as 20%. ClickZ (2/23) - Smart marketers know their audience's schedule
Social media marketers need to be attuned to their audience's schedule to maximize the return on each post or tweet, Neil Draper writes. That means scheduling social content for times when your audience is most likely to be receptive and in a position to respond to calls to action. "Around noon ask your audience a question and they are prone to react, in the evening supply them with some information or an offer that rewards them for being a fan ... they will be more likely to share," Draper writes. ViralBlog (2/26) - Want a better Klout rating? Stick with it, CEO says
To improve your social media influence and your Klout score, you have to put in plenty of virtual face time, Klout co-founder and CEO Joe Fernandez says. "Consistency is really the biggest thing. It's finding time in your day to create at least one piece of content to keep your network engaged in what you have to share," Fernandez says. CNN (2/23) | SmartNugget | | | |  | | - 6 ways to air your gripe with an airline
When a beef with an airline leaves a bad taste in your mouth, you have several options for literally "writing" your wrongs. Travel writer Ed Perkins is here to help you get the word out via websites, social media, gripe sites, review sites, the Better Business Bureau or even the Department of Transportation. Don't expect an admission of wrongdoing from the airline. "You'll feel better, but don't think anyone at the airline will lose sleep over your plight," Perkins writes. Orlando Sentinel (Fla.) (2/22) | |  |
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