Tuesday, May 1, 2012

Bird's Eye digital campaign takes flight

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May 1, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Coke denies Monster Beverage talks
    Coca-Cola directly refuted a Wall Street Journal report that the company is in talks to buy energy drink company Monster Beverage. "At this time, we are not in discussions to acquire the Monster Beverage Corp," Coke said in a statement. "We continue to review the best ways to maximize the value of our relationship." Reuters (5/1) LinkedInFacebookTwitterEmail this Story
  • P&G plans India facility
    Procter & Gamble India is planning to build a factory in Hyderabad, adding to the five plants it currently owns in the country. Madhav Rao, associate director for P&G India, said the facility will support "our purpose of touching and improving the lives of consumers, in more parts of India and more completely." ZeeNews.com (India) (4/29) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
 
  • The challenge of creating the perfect vegan cheese
    Making vegan cheese that imitates the real thing is a challenge that has stumped scientists for years. "The skill of the formulator is to use exactly the right amounts and blend of gums, protein, solids and fats to get a desirable, cheese-like bite and mouth feel while achieving a realistic melt," said Jonathan Gordon of Galaxy Nutritional Foods, which will roll out its new vegan shredded "cheese" product this spring. National Public Radio/The Salt blog (4/30) LinkedInFacebookTwitterEmail this Story
  • Snacking becomes as "culturally relevant" as meals
    With 48% of eating occasions falling into the snack category, "snacking has become as culturally relevant to consumers as mealtime," Hartman Group founder and CEO Harvey Hartman said at FMI2012 during the session "Challenging Consumer Financial Realities = In-Store Opportunities." Hartman said people snack nearly twice as often as they did in 1977. Supermarket News (4/30) LinkedInFacebookTwitterEmail this Story
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  Corporate Social Responsibility 
 
  • Sustainability a purchase factor for 91% of companies
    In a survey of companies by Rackspace Hosting, 91% globally and 72% in the U.S. said sustainability is a factor in purchasing decisions. For 26%, cost outweighed environmental considerations, and 54% said they would choose the more environmentally friendly option if presented with two products or services that are otherwise equal. Environmental Leader (4/30) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  • Pepsi campaign aims to establish global pop culture
    Pepsi hopes that its "Live for Now" slogan debuting this week will associate it with live entertainment, and it is banking on its updated Pepsi Pulse fan dashboard to help foster the idea. Though PepsiCo's chief marketing officer, Simon Lowden, said the brand has been associated with entertainment in the past, "there have been times in the last decade where we haven't been in the right place in entertainment around the world." Pepsi has adopted a theme of emerging artist Nicki Minaj's "Moment 4 Life" song. Advertising Age (tiered subscription model) (4/30) LinkedInFacebookTwitterEmail this Story
  • P&G signs on for Yahoo coverage of Olympics
    Procter & Gamble and Visa have signed on as key sponsors of the 2012 Olympic coverage by Yahoo, which will be featured across the web portal's entire network. Yahoo plans to send 25 reporters and analysts to the London games and will include news, live call-ins, original video, and a sports fantasy game called London Pick 'Em. MediaPost Communications/Online Media Daily (4/30) LinkedInFacebookTwitterEmail this Story
Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats.
  Retail Spotlight 
  Sponsored Content 
 

  Health & Wellness 
  • Food insecurity might increase childhood-obesity risk
    Low-income mothers with babies younger than 6 months who reported being food insecure showed controlling feeding practices -- such as food restriction and pressuring -- which might increase the risk of childhood obesity, a study revealed. Researchers also found that food-insecure mothers were more likely than non-insecure counterparts to be worried that their child might become overweight. The results were presented at the Pediatric Academic Societies annual meeting and will be published in Pediatrics. Yahoo!/Asian News International (4/28) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Only two weeks left to register for the unsaleables conference -- don't wait

    In a few weeks, your peers are gathering in Orlando to tackle the operational, financial and organizational solutions to reducing unsaleables and enhancing the reverse supply chain at the Joint Industry Unsaleables Management Conference, May 15-17.

    Learn to navigate the evolving world of the reverse supply chain and gain insight on current and emerging trends by attending sessions with expert speakers, thought-provoking content and actionable takeaways to propel your unsaleables strategy forward.

    For more information, visit www.unsaleablesconference.com.

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  Government & Food Safety 
  • Reportable Food Registry streamlines recall process
    The Reportable Food Registry, launched by the FDA in 2009, streamlines the process of recalling potentially contaminated food. Food-production facilities must report any problem, and the system automatically notifies those handling or distributing the product. FoodSafetyNews.com (4/30) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
QA SpecialistThe Hershey CompanyUS - PA - Hershey
Associate Director, Micro Food SafetyKraft FoodsUS - IL - Glenview
Click here to view more job listings.

  SmartQuote 
It may be that those who do most, dream most."
--Stephen Butler Leacock,
British-Canadian political economist and humorist


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