 | May 2, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Oscar Mayer campaign boasts of no preservatives
Kraft Foods will promote its Oscar Mayer Selects line to adult shoppers who now want lunchmeat and other products that contain no preservatives. McGarryBowen Chicago will handle the new multimedia ad push, which features the tagline "It's Yes Food." Competitor Hormel Foods has enjoyed success with its Natural Choice line, with year-over-year overall lunchmeat sales up 18.6% to $65.8 million. Advertising Age (tiered subscription model) (5/1)       - The power of enemies in driving innovation
The rivalry between Pepsi and Coca-Cola drove both companies to strive for greatness, spurring product and business-model innovations that made both brands global icons, writes Martin Lindstrom. Surprisingly, few firms are willing to cultivate that kind of fighting spirit these days, Lindstrom laments. "Yes, it requires courage, determination, and a fierce focus, but aren't these the very ingredients that successful companies are supposedly made of?" he writes. Fast Company online (5/1) - Nabisco campaign for Newtons aims at boomers
Nabisco's new ad campaign for Newtons -- formerly Fig Newtons -- targets boomers rather than the younger audience normally sought by snack marketers. The McGarryBowen campaign thus takes a different approach. "We thought, let's stay away from cute, let's stay away from silly and let's do something a little more cerebral, a little more adult," said Tim Scott, president of the Chicago office of McGarryBowen. The New York Times (tiered subscription model) (4/30)  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Mintel sniffs out deodorant trends
A Mintel report on deodorant and antiperspirant trends through 2016 finds 78% of adults and 93% of teens prefer products with scent. "Teens and adults have different requirements for their deodorants, so it's important that manufacturers market to each segment appropriately," said Amy Ziegler, global personal care analyst for the research firm. Drug Store News (5/1) - Survey hints at private-label stagnation
In an NPD Group survey, shoppers said for the first time since 2008 they do not plan to increase purchases of private-label products this year. "If food inflation comes down and at the same time we see the economy improving, consumers might return to the name brand names they've known and trusted all their lives," said the report's author, Darren Seifer. CNBC (5/1) - Wanted online: Brands that can laugh at themselves
Online comedy outlets are seeking out partnerships with brands with a sense of humor. Pantene agreed to participate in a big-hair spoof for Funny or Die called "The Weird Science and Big Business of Working Girls in The Breakfast Club," and BMW allowed its iconic "Ultimate Driving Machine" motto to be appropriated for a driving comedy on The Daily. The Onion, The Daily and Funny or Die executives hawked comedy/brand relations at the Interactive Advertising Bureau's Digital Content NewFronts presentations. ClickZ (5/1) - Nestle Pure Life brings water challenge to Facebook
Nestle Pure Life is challenging families to choose water instead of a sweetened drink at least once a day in its Facebook-based Nestle Pure Life Hydration Movement. Facebook fans who take the pledge will receive a coupon for $1 off Nestle Pure Life purified water. Drug Store News (5/1) - MillerCoors shifts digital, creative to WPP
MillerCoors has cut ties with longtime agency Draftfcb and moved digital and creative duties for Coors from Razorfish to a multi-agency WPP group. Saatchi & Saatchi will lead creative efforts for the Miller Lite brand. "Winning in premium lights [beer] is the centerpiece of our long-term business strategy, and we've determined that some agency changes will give us the best chance to do exactly that," said MillerCoors Chief Marketing Officer Andy England. Advertising Age (tiered subscription model) (5/1)  | Retail Spotlight | | | | - Price Chopper debuts smaller format in N.Y.
Price Chopper Supermarkets opened the first Price Chopper Limited, a smaller, full-service concept in Saratoga Springs, N.Y. The 19,000-square-foot store has a cafe with outdoor seating, as well as a bakery, a deli and departments for meat and seafood. Progressive Grocer (5/1)
| Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - Symposium addresses global food safety
The first Imagined Food Futures Symposium, taking place in Battle Creek, Mich., brings together 65 industry experts to discuss global food safety. "You know who you bought your product from, but who did they buy it from and who did they buy it from, and so on?" said former FDA official David Acheson, one of several presenters who urged greater transparency in the food supply chain. Battle Creek Enquirer (Mich.) (5/1)
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Social media form a digital means to boost customer-relationship building that supermarkets have always worked to achieve, said food industry consultant and former FMI Senior Vice President Michael Sansolo, who shared tips for grocers operating in a social media age. "So much of social media is simply the basics of human interaction," he said. 
