| June 1, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - How associations can overcome their 5 most common failures
Associations face fierce competition for membership and funding, and it's easy for them to go astray, writes Baron Christopher Hanson. Whether it's not doing enough to recognize constituents or explain your mission to them, or whether it's not getting enough media coverage, "detailed, living, breathing action is essential" to turning the situation around, he writes. SmartBrief/SmartBlog on Leadership (5/24)      - Top tweets on .org leadership, news and best practices
| Leadership Focus | | | | - Why good leaders create leaders, not followers
The best bosses bring out the leadership qualities in their workers, writes Robyn Benincasa, and develop teams of people with different but complementary leadership styles. That's valuable because some situations call for authoritative or coercive leadership, while others call for emotional sensitivity and a more nurturing approach. "When we share leadership, we're all a heck of a lot smarter, more nimble and more capable in the long run," Benincasa argues. Fast Company online (5/29) - Good leadership starts with showing up
The first thing any leader should do is simply turn up for work, says Marie Johns, deputy administrator of the U.S. Small Business Administration. Putting in plenty of face time with workers, both in your office and by walking the corridors, is crucial to tackling big problems and keeping everyone engaged, Johns argues. "Part of providing leadership is 'walking the talk' and being available," she explains. The Washington Post (5/30) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Study: B2Bs love LinkedIn
Business-to-business organizations increasingly are using social media to get the word out, according to a B2B Magazine report. LinkedIn is the most popular network, being used by 30% of companies, followed by Facebook at 20%, blogging at 19% and Twitter at 16%. The research found that 7 in 10 respondents said "lack of resources" was their biggest social media stumbling block. MarketingVOX (5/25) - How to run tons of social media accounts without breaking a sweat
Companies with dozens or even hundreds of social media accounts can have a hard time keeping track of their social brand identities, and that's where services such as Sprinklr and Spredfast come in. Their platforms provide social tool kits tailored to the needs of large enterprises, and use natural-language processing techniques to help teams get a handle on thousands of incoming social media messages. InformationWeek/The BrainYard blog (5/29) - How to create a brilliant business blog
About 90% of businesses say blogs are among their most successful social media efforts, Heidi Cohen writes. To build a successful blog, aim to meet customer needs both pre- and post-purchase, and integrate your blogging efforts with your search and social-network campaigns. "Use your blog as the hub of your social media strategy," Cohen writes. SmartBrief/SmartBlog on Social Media (5/25) | SmartNugget | | | |  | | - Social startups play matchmaker for travelers
A number of social media websites are popping up to help travelers link up with other travelers who may share a business, an itinerary or some other interest. "It's about being engaged. We push people to get along and meet up," says Asaf Engel, co-founder of IMGuest, a social-networking site for business travelers staying at hotels. Other sites include Planely, Satisfy, Meet & Seat and MHBuddy. USA TODAY (5/28) | |  |
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You can improve your work-life balance by trying not to think about work once you're finished for the day, writes Lindsay Olson of Paradigm Staffing. "Decide when you are shutting off and then actually do it." You should also try to become more organized at work and be willing to decline activities that don't interest you, she recommends. 