 | News about digital retail commerce |  | | |  | - EBay upgrades fashion offerings as site's style changes
EBay's image as strictly an online auction site is shifting in the face of reality -- today, about 65% of the site's revenue comes from fixed-price sales of new products, especially apparel and accessories. CEO John Donahoe made a pitch this week to fashion companies, encouraging them to set up branded malls on eBay, Women's Wear Daily reports. Women's Wear Daily (subscription required) (11/3)       | Leveraging Facebook and Twitter to Drive Online Sales
Recorded versions of our recent webinars are now available. Fiona Dias, EVP of Strategy & Marketing for GSI, hosted executives from Facebook and Twitter to discuss how brands and retailers can leverage social media as part of their online strategy. Click here to view the recordings. | - Former Walmart.com CMO discusses shifts in online shopping
 Online shoppers still are seeking the same basic features they have in the past, including wide selections, affordable prices, ease of buying and fast shipping, says consultant and former Walmart.com marketing chief Cathy Halligan. What's changed in a mere 12 months are the channels marketers need to use to reach online shoppers. "Last year, for example, mobile technology was just interesting. This year it really matters." MediaPost Communications/Marketing Daily (11/3) - Report: Gamers stand out as lead e-commerce influencers
Online gamers are 20% more likely to also be online shoppers than non-gamers, according to a new report from Interpret. Even more significantly, half of all gamers are more likely to influence their friends and family with opinions on products. "Given the growth and popularity of an ever-widening range of gaming experiences, there is an opportunity for transaction-based businesses to tap the gamer ethos by gamifying shopping experiences," said CEO Michael Dowling. GameDaily BIZ/IndustryGamers (11/3) - Facebook makes it easier for retailers to offer deals
Facebook debuted a new location-based feature that makes it easier for retailers such as Gap and restaurant chains including McDonald's to send deal offers to consumers when they near the company's stores. The feature, dubbed Deals, comes as many of Facebook's 500 million users access the social site via mobile devices. Bloomberg (11/3)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Rewarding the social consumer
 New platforms from Groupon to Foursquare to Shopkick not only have spawned the rise of the so-called social consumer, but also have figured out how to build their communities and revenues by providing the rewards these shoppers have come to expect, writes Fast Company blogger Brian Solis. Rewards can be tangible things such as discounts and exclusive deals, but they also come in the form of emotional connections as social sites offer consumers a chance to forge stronger connections with brands and communities. Fast Company/FC Expert Blog (11/2010) - How to develop a mobile site
Practical eCommerce put out a call this fall for companies willing to have their efforts to create a mobile site documented for publication. The winner: DecalGirl.com, a 7-year-old company that makes and sells skins and cases for electronic equipment. In this first installment, the company evaluates its options for optimizing its website for mobile devices. Practical eCommerce (11/3) - Few Americans "check in" on mobile sites so far
Just 4% of adults in the U.S. register their locations using mobile services such as Foursquare and Gowalla, the Pew Internet & American Life Project reports. The most likely users include young people, men and Hispanics, the study finds. The services also draw a slightly higher percentage of users from microblogging sites such as Twitter and social-networking sites such as Facebook and MySpace. MediaPost Communications/Online Media Daily (11/4)  | Introducing ATG Commerce 10. Join us on Nov. 10 for a special online event previewing ATG Commerce 10. You'll hear from online merchants, partners and industry analysts. Learn all about this new release and see a demonstration of the most significant update to the ATG Commerce platform in ten years - including the new merchant-inspired tools. Register now | - PayPal rushes a security fix for its iPhone application
PayPal said this week that it is working quickly to fix a security flaw in its iPhone application that could allow hackers to steal users' passwords. After identifying the flaw, the company released another version of the application, which users will have to download. PayPal said it would reimburse customers for any losses associated with the glitch. The Wall Street Journal (11/4) - Groupon debuts smartphone feature for merchants
Groupon has launched a new app aimed at speeding up the processing of its daily deals. Using the new app, which is available now for Android devices, merchants can use the cameras on their mobile devices to scan and verify Groupons more quickly. Mashable (11/3)  | Free social media whitepaper! "The Five Most Important Metrics you should be Tracking on Facebook."
Facebook metrics can present a puzzling challenge for most digital marketers. Learn what metrics matter most and how to improve your Facebook Page results. Download Whitepaper. |
| Interactive Advertising |  | | | - Facebook launches targeted mobile ads
More than 20 corporate partners have joined Facebook in launching a new mobile ad service that will allow merchants to reach out to consumers who are nearby with discounts via their mobile phones. The "Deals" feature will target users who check in to various locations using the site's "Places" tool. The first group of advertisers include retailers such as Starbucks, McDonald's and H&M. Advertising Age (tiered subscription model) (11/3) , Reuters (11/3) | Shop.org Spotlight | | | | - Register for Innovate 2011 by Friday and save $300
Innovate is back ... back in San Francisco, March 8 to 10, and back with business-changing ideas. Last year's inaugural Retail Innovation & Marketing Conference sold out; this year, we're opening registration earlier and increasing the event's size, though space is still limited. Register by Friday, Nov. 5, and save $300. Learn more. - Don't miss the Nov. 12 deadline for placement on CyberMonday.com
Maximize your sales this holiday season by being part of Shop.org's CyberMonday.com site, powered by Cartera Commerce. Last year, the site was named the No. 1 place to shop on Cyber Monday by Time magazine and generated more than $12 million in sales during the holiday season. In order to be listed on the site by Cyber Monday, your company must have an affiliate program with Commission Junction, the Google Affiliate Network, Linkshare or the Pepperjam Network and sign up by Nov. 12. Learn more.
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About half of online consumers plan to use coupons more often this year than last. Source: 
