| News about digital retail commerce |  |
- OrderWithMe takes on Alibaba's AliExpress
Texas-based OrderWithMe launched last summer with a website that gives small and midsize merchants a way to order goods manufactured in China. The startup, which competes with Alibaba's AliExpress, says its model gives customers access to the volume pricing bigger retailers enjoy. China Daily (Beijing) (2/4)       | Think you know everything about social commerce?
Social commerce is on the "to do" list of every marketer this year. But do you know what true social commerce is, and how to use it to drive measurable ROI? Download our whitepaper to learn more. |  | Successful business organizations have been capturing data about people and turning it into actionable information to make better hiring and development decisions. While business-led talent practices provide considerable benefits for the business and the HR department, this whitepaper explores the value of these activities for business leaders driving talent management functions. |
 - Pinterest pins down personalized e-commerce
Data collection and data restructuring are the keys that have allowed Pinterest to introduce useful and appealing personalized e-commerce. Where other efforts at predicting consumers' wants and needs have fallen short, Pinterest "is the first company to nail e-commerce personalization because they understand the importance of having an interface, which matches what the user is there to do," writes Nir Eyal, an adviser to several Bay Area incubators. TechCrunch (2/5) - 5 reasons transcoders might be too good to be true
Using transcoding to adapt your website to mobile devices and other channels might seem like the most cost-effective solution, but there are several challenges that just might make the technology too good to be true, writes Moxie Interactive's Gabe Bertot. Transcoding can limit mobile sites and, while initial costs are low, charges to make changes add up quickly. ClickZ (2/3)  | Inventory Optimization for the Consumer Products Industry
A big question for consumer products companies is how to efficiently manage working capital that is often tied up in inventory. Read this solution brief to learn how inventory optimization can facilitate coordinated, integrated and multi-echelon inventory planning, improving turns and service levels while freeing working capital. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- CVS pharmacy launches text alerts
CVS has rolled out a new SMS program that sends pharmacy customers a text message when prescriptions are ready to be picked up. The program will be available at 7,300 U.S. CVS stores, and customers can opt to receive messages in either English or Spanish. MobileCommerceDaily.com (2/3) - Discount Drug Stores to launch e-commerce sites
 Australian chain Discount Drug Stores has been testing online retail with separate websites for each store in the chain, a system it says will allow the company to jump into e-commerce without taking sales from individual stores. The company expects to officially launch the service in the coming weeks. Inside Retailing Online (2/6)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Legislative & Regulatory | | | | - Wis. wants use tax paid on online purchases from 2007 to 2010
The Wisconsin Department of Revenue sent a letter urging residents to look through receipts for online purchases made between 2007 and 2010 and send unpaid use tax by Feb. 17. "The real mission is to help make sure [taxpayers] understand tax law and to remind taxpayers about their responsibility to pay the use tax," said Jennifer Western, the department's executive assistant. Milwaukee Journal Sentinel (tiered subscription model) (2/6) | Shop.org Spotlight | | | | - Kia, Bud Light, Doritos score big with Super Bowl ads
Even before the kickoff or coin toss, NRF's Retail Advertising and Marketing Association found that a full fourth of Americans planned to tune to the NFL's yearly championship game strictly for the commercials. To dish out his own thoughts on the winners and losers of last night's mega-expensive, ultra-territorial Super Bowl commercial showdown, RAMA Executive Director Mike Gatti shared his views on the best of the best of Super Bowl XLVI television advertising. View his top picks and share your own. Read more. - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more.
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Continuing a steady increase since the survey began in 2007, almost 20% of Americans will purchase Valentine's Day gifts online this year. Source: 
