| February 8, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Doritos' baby wins USA TODAY/Facebook poll
Grandma sling-shotting a baby to snatch Doritos won the USA TODAY/Facebook poll of best Super Bowl spots, the first time the poll represents the choice of fans, versus a panel. The Doritos spot was followed by a Bud Light-delivering dog, Kia's tripping-Sandman male fantasy, and Chrysler's two-minute half-time spot featuring a pep talk by Clint Eastwood. USA TODAY (2/7)       - Sunkist highlights citrus for fighting winter illness
Sunkist is promoting its oranges and lemons as beneficial in fighting colds and the flu. "We want to encourage consumers to get proactive about vitamin C consumption during this pesky season and make fresh oranges and lemons a part of their daily diet," said a Sunkist representative. Progressive Grocer (2/7) - Coors Light turns to Celtra for Facebook campaign
Coors Light is working with mobile rich-media firm Celtra to create a mobile ad campaign on the Facebook platform. Through Celtra's Rich Media Stories ad treatment, visitors to the Coors Light mobile Facebook page will be able to create a personalized virtual "little coach" inspired by the TV ads, which can be sent to friends. Adweek (2/7)  | Retail Spotlight |  |  | | - SUPERVALU announces job cuts
SUPERVALU said it will eliminate 800 jobs in the coming weeks, with most of them in Minneapolis and Boise, Idaho. "These reductions are necessary to help further strengthen and accelerate SUPERVALU's business turnaround in a very competitive marketplace," said CEO Craig Herkert. Chicago Tribune (2/7)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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- CDC lists bread, meat, pizza as sodium culprits
A report from the Centers for Disease Control and Prevention finds 44% of the sodium in American diets comes from 10 food categories, including bread, meat, pizza, salty snacks and soup. The food industry has taken steps to cut the salt content of products, and according to GMA, "while progress is being made, reducing sodium in products without affecting the taste or consumer acceptance of products is no easy task." Reuters (2/7), National Journal (2/7)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 | GMA News | | | | - Only one week to register for specialized food claims and litigation training
Register now to learn how to defend against unfounded product liability claims, protect your company's reputation and navigate the rapidly changing landscape of food related litigation at the GMA Food Claims and Litigation Conference, Feb. 21 to 23, in Dana Point, Calif.
The only specialized litigation conference built for the food, beverage and consumer product industry, exclusively by the food, beverage and consumer product industry, will focus on both practical how-to litigation management strategies and look ahead to future litigation risks.
To view the expanded agenda or to register, visit www.gmalitigationconference.com. Registration closes Feb. 15; don't delay!
| Government & Food Safety | | | | - Survey: Food safety is key concern for 41% of manufacturers
A survey from Underwriters Laboratories examined consumer and manufacturer attitudes toward food safety in China, India, Germany and the U.S. Among the findings: 41% of manufacturers said safety is a key concern, and 69% of customers said the country of origin is more important than ingredients. "Food manufacturers understand that product safety is imperative to the success of their business, but a significant opportunity remains to better demonstrate and communicate their commitment to boost consumer confidence," said Hank Lambert, UL's general manager of global food and water. FoodSafetyNews.com (2/8)
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