Unilever CMO: Marketing must evolve with the times

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March 2, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Unilever CMO: Marketing must evolve with the times Keith Weed, chief marketing officer for Unilever, writes that "rapid advances in social media" empower individual citizens, a trend "set to accelerate rapidly in 2012." With consumers able to create and access unlimited content, "We need new industry models that truly integrate all our communications to ensure that consumers engage with brands that offer a consistent message and brand experience," he says. Brand Republic (U.K.) (2/29)      Tyson campaign combats hunger Tyson is promoting hunger awareness and raising money for anti-hunger organizations through a campaign tied to its DeliAnytime brand. Consumers can participate in the KNOW Hunger campaign and choose regions they believe need help by clicking "like" on the DeliAnytime Facebook page. Progressive Grocer (3/1)      Other News Pre-sliced pound cakes launched by Sara Lee Drug Store News (3/1)      There's a bigger story on HFCS. Read all about it. Changes are happening now with sweeteners. Get the whole story on HFCS with The Changing Ingredient Game, the business case on HFCS. See what scientific experts have to say. Find out what consumers really think. Get the facts on HFCS. Download the white paper: CornNaturally.com/BizCase/WholeStory   Trends  Report gives guidance on recycled fiber for packaging A report from GreenBlue's Sustainable Packaging Coalition examines opportunities and challenges of using recycled fiber for packaging. "This is a valuable resource for the packaging community because it provides specific, ambitious guidance on how to meet recycled-content objectives for paper packaging," said research team member Paul Kearns, vice president of marketing-performance packaging at Exopack. Supermarket News (3/1)      Study: Computer replaces Mom as recipe source Online search has replaced family tradition as the source for recipes, according to research by The Hartman Group and Publicis Consultants USA. Nearly half of consumers use social networks to learn about food, and 40% turn to blogs, websites or mobile applications for information and recipes. Progressive Grocer (3/1)      The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Complimentary Airport Club Access Business Platinum Card APPLY NOW   Advertising & Marketing    Gathering of shopper data gets sophisticated Retailers seeking detailed information about shoppers are using measures such as cameras that show where consumers' eyes move. Some digital signs can detect whether a shopper is male or female and adjust the message accordingly. Loyalty cards show shopping patterns and might include information such as birthdays. USA TODAY (3/2)      Leveraging Social Business to address CMO Key Challenges. Join us for this webcast to hear the results of our recent CMO study and learn how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results. Register today!   Retail Spotlight    Hy-Vee offers food to go with Haier freezer Hy-Vee is giving a coupon book worth $200 in free food to shoppers who purchase a Haier freezer chest, which costs $199. "The savings pay for the freezer," the grocer said. Items in the coupon book include Red Baron pizza, Snickers Ice Cream Bars, Crisco Olive Oil and Hy-Vee private-label cheese sticks, frozen apple juice and ice cream. Supermarket News (3/1)      Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results.   Sponsored Content    5 Things Women Should Never Say When Negotiating Katie Morell Small Business Week in Review OPEN Forum Editors Fired Because of His Wife's Cancer? Courtney Rubin A Good Culture May Save Your Life Alexandra Levit How to Learn From Customers Who Unsubscribe Rick Jensen   Health & Wellness  United Supermarkets boosts health and wellness programs United Supermarkets hired four registered dietitians and is adding health and wellness initiatives. The efforts include weekly tours providing information to help consumers reach health goals and a Living Well menu created by corporate chef Chris Wilson. Progressive Grocer (3/1)        GMA News  Learn to protect your company, your brand and your consumers at Consumer Complaints Conference From May 14 to 16 in Dallas, GMA will teach you the necessary tools for dealing with complaints as well as exploring innovative strategies for brand management at the Consumer Complaints Management Conference. Participate in consumer-focused sessions such as: Consumer Coupon Fraud: Counterfeits, Decoding and other Extremes Learn the tricks professional scam artists use to steal from your company while masquerading as consumers. This session will cover a wide range of scams and rip-offs and make use of published guides obtained from the depths of the Internet. Once you learn to think like them, you'll be in a much better position to protect your bottom line. Consumer Complaint Management Roundtable: Procedures to Protect Your Brand Representatives from three manufactures and the head of the GMA Claims Program will discuss procedures for handling consumer complaints with the end goal of avoiding litigation and protecting your brand. Topics will include responding to media threats, dealing with difficult or unreasonable demands, and dealing with attorneys. Get more information or register.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Senior Engineering Manager - Strategic Projects The Boston Beer Company Allentown, PA Marketing Manager, Carton Foods Tetra Pak Denton, TX National Director Bakery Manufactuting Operations Panera Bread St. Louis, MO Click here to view more job listings.   SmartQuote  Write the bad things that are done to you in sand, but write the good things that happen to you on a piece of marble." --Arabic proverb          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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