| March 2, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  |  |  | Sales Teams Are Stretched Too Thin To Maximize Revenue
Sales teams across the globe are expected to cover more than ever. New research shows that this has made it much more difficult for them to see competitive defections and opportunities to sell more – "blind spots" that can cause as much as 12% of revenue to fall through the cracks. Learn how companies are taking simple steps to address this. | | | - How to give your customers the connection they want
One-third of customers are focused on connecting with a business, enjoying the benefits that relationship brings, studies find. And companies can tap into that desire by figuring out just what kind of relationship each customer wants -- by customer segmentation -- and shaping marketing strategies to fit, experts say. CRM Buyer columnist Chris Bucholtz outlines the best approaches. E-Commerce Times/CRM Buyer (3/1)      - Why marketing can't do much without sales
An IBM report that was based on extensive interviews with chief marketing officers reveals the disconnect between sales and marketing departments, writes Dave Brock. Sales and marketing "are wasting money, resources, and customer equity by working separately or, at worst, with conflicting objectives," he writes. Partners in Excellence Blog (3/1) |  | Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Daily Data Points | | | |  | |  | Accelerated Online MBA – 10 Concentrations
Marylhurst University—a private, liberal arts institution founded near Portland, OR in 1893—has cultivated the largest MBA program in Oregon (Portland Business Journal, 2010). Recognized for its commitment to online adult education, the accelerated program offers ten distinct concentrations, graduation in just 18 months, no GMAT requirement. Click here for more information. |
 | | | On the Road | | | |  | | App Update | | | |  | - Top iPad apps for sales organizations
Concur, an application that can help with expense reporting and other tasks while on the road, is one of the top applications for salespeople, according to a poll by the Sales Executive Council. Other popular programs include the Salesforce app and Urbanspoon, which can be used to find nearby restaurants. MarketingProfs (3/1) - Product allows you to use your iPhone like a desktop phone
Invoxia has introduced AudiOffice, a product that is designed to turn your iOS devices into desktop phones. AudiOffice, which costs $299, can also be used as a speakerphone unit during business meetings. Other cellphones can be connected to the device via Bluetooth. Mashable (3/1) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
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- Japanese ray gun leaves people speechless
Japanese researchers have developed a gunlike device that renders anyone it's pointed at unable to speak. The device uses "delayed auditory feedback" to disrupt people's ability to form coherent speech without causing any physical discomfort or long-lasting side-effects. The gadget reportedly doesn't affect people's ability to grunt or scream incoherently. The inventors say the device could be used to compel people to take turns speaking in meetings or to silence rowdy library patrons. MIT Technology Review online/The Physics arXiv Blog (3/1)  | Most negotiations are about facts, data and information. Once you talk about feelings, you lose credibility."
--Beverly D. Flaxington, co-founder of The Collaborative, as quoted by OPEN Forum  |
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