| Other News  | New research reveals keys to successful food innovation Affinnova's new study shows "anticipated taste" impacts food innovation, specifically:
• Why unique flavor combinations drive anticipated taste.
• How "Flavor Focused" line extensions drive incremental sales.
• Why consumers want flavors ingrained in other locations.
• The impact a brand can have on a flavor combination.
Download the full report by clicking here | | Report predicts food preferences of post-millennial consumers The post-millennial generation, dubbed Gen Z, accounts for 32% of the population in the U.S., and marketers predict that these consumers will demand fresher foods and forgo ready-to-eat and microwaveable foods in favor of meals that can be prepared using the stove. An NPD market research report says Gen Z consumers will eat more salad and quick-assembly meals, and they are expected to prefer more involved breakfast foods and savory snacks. Bloomberg Businessweek (5/12)  | Welcome Aboard: A Guide to Small Business Hiring
Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. |
 | Bertolli offers mobile video, recipe ideas in grocery aisles Shoppers looking for olive oil can access short-form video and ingredient lists for inspiration in their grocery aisles through a mobile application by Bertolli. The company has teamed with Thinaire for the interactive marketing effort that uses near-field communication to offer consumers access to the "Let's Cook" app. Mobile Marketer (5/14) Report: Packaged goods brands are behind on mobile Consumer packaged goods brands are missing an opportunity to reach the 90% of consumers who use their smartphones while grocery shopping, according to an L2 Think Tank report. It found that 43% of the brands lack websites optimized for mobile and just 24% use geolocation to reach consumers at opportune times. The report hails Kellogg's and Betty Crocker as exceptions with strong digital presence. MobileCommerceDaily.com (5/14)  | How to Capture Value with Benefit-Based Promotions
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download the white paper now. |
 | Discount retailers stock more consumables to encourage regular visits Discount retailers including Family Dollar Stores and Dollar General are expanding their stock of consumables in an effort to encourage shoppers to return regularly. Both chains began offering liquor and cigarettes in 2012 to establish a base of repeat shoppers, and the discount category has seen sales rise at a rate of 5.9% in the past year, with beverage sales rising 8%, according to Information Resources. Discount retailers are also stocking name-brand food items, often in smaller packaging, as a way to improve the category's image and meet consumer demand, a Euromonitor analyst said. BevIndustry.com (5/12) | GMA's 11th annual CPG Award for Innovation and Creativity Make sure your company is recognized for its industry-leading creative and innovative accomplishments. Join the ranks of past winners such as Kraft Foods, the Clorox Company, PepsiCo, General Mills, the E. & J. Gallo Winery and many more by submitting your application for the 2014 GMA CPG Award for Innovation and Creativity. Visit the website for more details. |  | No effort that we make to attain something beautiful is ever lost." -- Helen Keller, American author and activist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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