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 | News about digital retail commerce |  |
 | | | Looking Back at the Year | | - The year of digital commerce growth
 | | | Megan Conniff, Senior Editor | E-commerce experienced a surge of growth in 2010. The final numbers aren't yet in, but online retailers are expecting growth in the 25% to 49% range, according to Shop.org surveys conducted in partnership with BIGresearch. E-commerce players are banking on holiday sales, with four out of five offering free shipping during the season, but the growth began long before the holiday season did. Below, Shop.org SmartBrief examines the trends that drove e-commerce this year.
Social commerce. E-commerce companies continued to invest in social media sites such as Twitter for marketing purposes, and began to develop transactional opportunities on these sites, such as selling products through Facebook pages.
Mobile. Retailers invested in apps and mobile sites for iPhone and Android devices as the growth of mobile-device use rose. While retailers' mobile strategies focused on transactions, brand development and entertainment for consumers, they faced the challenge of price-comparison apps throughout the holiday season.
Niche sites. Group-buying sites such as Groupon and LivingSocial took center stage in 2010, and 2011 will show how these popular deal sites will evolve. Private-sale sites, including fashion-focused Gilt Groupe, also captured online customers' attention.
Weigh in with your thoughts on the digital commerce industry by voting in the polls below. Part 2 of this special report will publish Wednesday, Dec. 15. | | | | |
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| Your Predictions | | | | - How do you expect to drive growth next year?
 | Mobile apps and websites. | | International expansion. | | Redesigning our e-commerce website and making it easier to use. | | Social sites. Expanding our brand's reach and showcasing our brand evangelists are the surest ways to drive growth. |
- What is your social media strategy for 2011?
| We're focused on developing our social commerce plans. | | We'll work on marketing via social media sites including Facebook and Twitter. | | We are still working on our social media strategy and have no clear goal defined yet. |
- What are your company's international expansion plans?
| My company plans to expand in one or more non-English-speaking countries. | | We'll look to open e-commerce businesses in Canada and the U.K. before expanding elsewhere internationally. | | We currently have no plans to expand internationally. |
- Rank priorities for your e-commerce/marketing budget.
This poll question is sponsored by Venda. | Improve existing e-commerce website. | | Launch mobile commerce. | | Launch social media/social commerce. | | Invest in more video/rich media. | | Other. |
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, December 07, 2010
- Monday, December 06, 2010
- Friday, December 03, 2010
- Thursday, December 02, 2010
- Wednesday, December 01, 2010
| | | Lead Editor: Megan Conniff
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