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| News for the food, beverage and consumer packaged goods industry | December 8, 2010 |  | |
 | | | Editor's Viewpoint | | - Looking back at 2010
 | | | Rebecca Pollack Scherr,
Lead Editor | This year produced a number of thought-provoking stories, from the protracted Cadbury-Kraft takeover saga to how Coca-Cola used the World Cup to boost sales. Consumers and CPG players followed these and other M&A activities and media campaigns, but other spokes to the wheel also kept the CPG world turning as the U.S. and other nations slowly recovered from the economic recession:
Food safety. The year's memorable recalls included those of romaine lettuce, eggs and pet food. Scientists said the oil disaster in the Gulf of Mexico could mean decades of testing for seafood safety. Legislation to require increased domestic and foreign food safety inspections and a joint national plan from the Health and Human Services Department and the Agriculture Department advanced in the Senate in November after simmering on a back burner for most of the year.
Health and nutrition. Sixteen food and beverage companies, including Kraft Foods, Hershey, Coca-Cola Co. and PepsiCo, vowed to cut 1.5 trillion calories from their products by 2015 in response to first lady Michelle Obama's efforts to improve childhood nutrition.
Corporate responsibility. The earthquake in Haiti and the Gulf oil spill brought Americans and brands together. Coca-Cola, ConAgra and Kellogg donated to the American Red Cross, and Procter & Gamble worked with organizations to make its PUR Purifier of Water and Dawn products available to the devastated areas. Another example: The Hershey Co. issued its first Corporate Social Responsibility Report, highlighting its strides in the marketplace, environment, workplace and community.
Share your thoughts about 2010 with me on Twitter at @SB_Food, and please participate in the poll below. We'll publish your predictions for 2011 on Thursday in Part II of the GMA SmartBrief Year-End Report. | | | | |
| The Year's Top Ten |  | | | Top 10 news stories clicked by SmartBrief readers in the past year. - Results based on number of times each story was clicked by readers. Due to the time span, some links may be broken.
 | 14.2% of social-media strategies deemed very effective. Cut through the buzz around social media with sound data and insights from SmartBrief's original research. Discover the obstacles and opportunities in using social media to produce measurable results. Get The State of Social Media for Business — 15% off the list price for SmartBrief readers. | | Your Predictions | | | | - What do you view as the biggest CPG product trend of 2010?
 | convenience | | "natural" claims | | private labels | | sodium/sugar/HFCS reduction | | other |
- What initiative will your brand give the most focus to in 2011?
| health and wellness | | in-store marketing | | social media | | sustainability | | other |
- What do you predict will be the biggest topic for the CPG industry in 2011?
| food safety | | health and wellness | | sustainability | | other |
| | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual GMA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of GMA.
| This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Tuesday, December 07, 2010
- Monday, December 06, 2010
- Friday, December 03, 2010
- Thursday, December 02, 2010
- Wednesday, December 01, 2010
| | | Lead Editor: Rebecca Pollack Scherr
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