Honest Tea grows sales, rolls out new logo Honest Tea recorded $112 million in sales in 2103, a 27% increase over the previous year, and the brand is positioning for greater sales in 2014 with a new logo and the introduction of the Refresher line. The logo revamp will give all product lines -- tea, juice, kid's juice pouches and Honest Fizz zero-calorie sodas -- a more uniform look. The Refresher line of lemonades and limeades will offer five varieties that will be available exclusively in Whole Foods until the end of the year. BevNet.com (4/7) Mondelez's sustainability efforts paying off The availability of raw materials has changed, impacting the food supply chain, according to Mondelez International CEO Irene Rosenfeld. In response, the company has made a 10-year, $400 million investment to help cocoa farmers improve their yields and livelihoods. So far, yields have improved 20% and some salaries have increased 200%. The company also has invested $200 million in Coffee Made Happy to help farmers in key coffee-producing countries improve their crops. The Wall Street Journal (tiered subscription model) (4/8) Capri Sun introduces clear-bottomed packages Capri Sun has introduced clear-bottomed packages that were a year in development and allow consumers to see the product. The move was made in response to some reports of mold in the previous Capri Sun packages that developed because the product contains no preservatives. The update propelled Capri Sun to develop a new $45 million marketing campaign with the tagline "See the goodness before it's gulped." Advertising Age (free access for SmartBrief readers) (4/7) Other News | GMA backs new research facility on ingredient safety GMA and Michigan State University have partnered to form the Center for Research on Ingredient Safety to establish a reliable, unbiased source for information and research on the safe use of chemical ingredients in CPGs, including food and beverages. The center is located on the MSU campus and is governed by an advisory board. "Ensuring the safety of our products -- and maintaining the confidence of consumers -- is the single most important goal of our industry," said Leon Bruner, GMA's chief science officer. Progressive Grocer (4/8)  | Strong demand, high employability and a competitive salary.
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 | What CPG manufacturers, retailers can do to crack down on counterfeiting Counterfeit products cost retailers and manufacturers nearly $1 trillion every year, according to a study from GMA and the Food Marketing Institute. The study includes eight ways retailers and manufacturers can help reduce the instances of counterfeit products making their way into consumers' hands, such as developing a counterfeit protocol and conducting anti-counterfeiting audits. "When inauthentic products wind up in the hands of consumers, they lose confidence in the stores and brands they trust. This guide is intended to share best practices with manufacturers and retailers to prevent that from happening, from production and packaging to purchasing and stocking," said Jim Flannery, GMA's executive vice president of operations and industry collaboration. SmartBrief/SmartBlog on Food & Beverage (4/9)  | Where and how Software as a Service is making a difference
Key findings from an IBM global SaaS study is discussed with Steve Rogers, Director of the IBM Center for Applied Insights, and Craig Hayman, General Manager for IBM Software Industry Solutions. Learn how companies are using Software as a Service for better decision making, increased collaboration, and market-focused agility. |
 | Just Born's Peeps brand launches multi-media campaign Just Born's Peeps brand has launched "Express Your Peepsonality," a multi-media marketing campaign, just in time for Easter, the largest selling holiday for the candy. YouTube will host long and short versions of Peeps videos, and through social media, the brand is asking consumers questions that show their Peeps habits and the creative ways they use/consume Peeps. "Consumers craft, bake, decorate, demolish and, of course, eat Peeps in many unique ways," said Sandy Greenberg, co-founder of The Terri & Sandy Solution, the agency of record for the brand. MediaPost Communications/MediaPost Agency Daily (4/7) Clorox engages parents with Twitter party "Saturday Night Live" veteran Rachel Dratch and a comedy troupe will provide live sketches as Clorox offers up a four-hour Ick Awards Twitter party tonight. The theme is everyday messes that parents encounter. "We have been doing a lot of things on Twitter in the past year. This is the first time that we are really doing something like this in real time and for such a long period of time," said Jennifer McKnight, Clorox brand marketing manager. Mobile Marketer (4/9)  | Online Master's in Integrated Marketing Communications
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 | How Whole Foods, Trader Joe's became more than just supermarkets Retailers Whole Foods Market and Trader Joe's attract similar groups of customers who see the stores not just as supermarkets, but as destinations, according to two Packaged Facts reports. The two chains are rather different, however, as Whole Foods offers a large selection of high-quality, organic products, while Trader Joe's is better known for its smaller selections of unique, fresh products, the reports said. The Shelby Report online (4/7)  | White Paper: An Uncanny Solution
Today's retail market is more challenging than ever, with the average supermarket carrying nearly 47,000 products. Well designed packaging is a brand's greatest tool to engage with the overwhelmed consumer. Download this white paper to find out how the right packaging can influence shoppers in the store and after they've taken your product home. |
 | FDA unveils labeling guidelines for honey The FDA said Tuesday that food manufacturers that put additional sweeteners in honey should label their products as a "blend" to warn consumers about the additives. Only products without added sweeteners such as corn syrup and sugar should be labeled as pure "honey," the agency said in a draft guidance published online. The goal of the new guidance is "to advise the regulated food industry on the proper labeling of honey and honey products to help ensure that honey and honey products are not adulterated or misbranded," the FDA said. Reuters (4/8), San Jose Mercury News (Calif.) (free registration)/The Associated Press (4/8), Boston.com (4/8) |  | Victory is in the quality of competition, not the final score." -- Mike Marshall, American baseball player | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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