Frito-Lay debuts Cheetos, Doritos combo bag Frito-Lay now offers a snack bag that combines its Cheetos Flamin' Hot chip with Doritos Dinamita Chile Limon. The company realized both products appealed to the same consumer, "so we made it easier to enjoy them together as the ultimate spicy and crunchy snack combination," said Ram Krishnan, vice president of marketing, who added that it was a simple way for the company to develop a new product that consumers would take to. BakeryAndSnacks.com (France) (4/11) Heinz wins bottle battle with Figueroa Brothers H.J. Heinz Co. has settled a lawsuit against Figueroa Brothers, which has agreed to change the shape of its bottles. The company has until Dec. 15 to change the packaging for its Melinda's Habanero Ketchup which, according to the lawsuit, the company packaged in a bottle similar in shape to Heinz's. In the lawsuit, the company said its Heinz Bottle Marks are "inherently distinctive and serve to identify and indicate the source of Heinz's products to the consuming public." American City Business Journals/Pittsburgh (4/11) Other News | Spicy sauces heat up Canadian grocery sales Canadian consumers are turning to sauces to spice up their cooking, with baking and cooking sauces posting a 4% increase in sales in the past year and meat and seafood sauces rising 2%, according to Nielsen. Chili sauce saw a 9% rise in sales and an 11% increase in units. "Younger consumers want exciting new flavors, and retiring boomer workers have time to experiment with sauces, especially in slow-cooking meals," said Joel Gregoire, food and beverage analyst for The NPD Group. Canadian Grocer (4/11)  | White Paper: An Uncanny Solution
Today's retail market is more challenging than ever, with the average supermarket carrying nearly 47,000 products. Well designed packaging is a brand's greatest tool to engage with the overwhelmed consumer. Download this white paper to find out how the right packaging can influence shoppers in the store and after they've taken your product home. |
 |  | Aflac now offers packages for brokers like you that help maximize revenue.
The shifting insurance landscape may change broker commissions. But at Aflac, it's for the better. Guaranteed-issue group products, commissions and service. It may be more than you expect, but with Aflac anything is possible. Learn more at aflac.com/brokers. |
 | Oreo launches Web series as part of the Snack Hack campaign Oreo has used a viral video of a person using a fork to dunk an Oreo into milk as the inspiration for its Snack Hack campaign. The latest launch is a series of Web videos that show prominent chefs using the cookie to create entrees. The campaign encourages consumers to share their ingenious uses for Oreos using the hashtag #OreoSnackHack. The company has no plans to take the campaign out of the social media realm and into print or TV. Adweek (4/11) How Twitter helped spur sales of 4 products Positive reviews on social media can help spur sales and create buzz for new products, experts from IRI said last week. "Innovations get consumers talking and looking at other media posts to see what [others] are telling their friends about the product they tried," IRI's Sue Viamari said in a webinar that highlighted products including Stride ID gum, Nutella & Go snack packs, YoCrunch yogurt and Got Milk? Magic Milk Straws, which have drawn positive buzz from Twitter users. Supermarket News (free registration) (4/11) General Mills, Clorox turn to bilingual promotions app Brands including General Mills and Clorox are targeting Hispanic consumers through the bilingual Veo mobile shopping app. The app engages consumers by using their native language to offer free product samples, recipes, promotions and giveaways. Experian data indicated that Hispanic consumers are twice as likely to accept advertisements on their smartphones as non-Hispanics and 58% are more likely to purchase those advertised items. The average Hispanic consumer also spends 18.2 minutes per month visiting shopping sites on their phones. Mobile Marketer (4/14)  | Identify internal bottlenecks to keep production humming
Production can be upended, or grind to a halt, when key equipment breaks down or a highly-skilled worker gets hurt. These and other process bottlenecks hidden inside a plant can be as devastating and costly as a catastrophic event. Beware of Bottlenecks in Manufacturing shows you where these bottlenecks can occur and offers tips on how to avoid them. |
 | Have specialty grocers reached their peak? Specialty grocers such as Whole Foods Market, Sprouts Farmers Market and The Fresh Market have seen a slowdown in measurements such as same-store sales growth, as well as a slide in stock prices, as conventional grocers increase their own natural food offerings and the availability of new markets begins to tighten. The specialty foods industry continues to show long-term promise, experts say, but might struggle with growing pains and added competition in the short term. The Wall Street Journal (tiered subscription model) (4/9) | Quaker seeks patent for soluble oat flour production PepsiCo's Quaker Oats is seeking a patent for a process that uses enzymes to coat whole oat flour before extruding, which speeds the production process while still meeting FDA health claim regulations that require a whole oat product to contain 0.75 grams of soluble beta-glucan fiber per serving. The resulting product can be turned into pellets or granules for inclusion in ready-to-drink beverages, powdered beverages, fruit juices, soft drinks, smoothies, bars, cereals, cookies, crackers, ice cream and yogurt. FoodNavigator (4/12) |  | It is much easier to be a hero than a gentleman." -- Luigi Pirandello, Italian writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.