Manischewitz sold to division of Bain Capital Sankaty Advisors, a division of Bain Capital, has purchased the kosher food producer Manischewitz, which makes matzo, pastas and gefilte fish under the Manischewtiz, Mishpacha and Guiltless Gourmet brands. "This transaction will allow Manischewitz to continue its storied tradition of producing the highest quality kosher products... It will also enable the company to maintain its position as the world's most iconic purveyor of kosher food," said Yaakov Horowitz, head rabbi at Manischewitz. Los Angeles Times (tiered subscription model) (4/9)  | Slicing Up Sweetness, a comprehensive review of the Sweetener360 study from Mintel Consulting, shows how consumer attitudes and behaviors toward sweetened products affect your brands. Based on responses from more than 10,000 consumers, the report provides insights into consumer purchase decisions. Download the white paper at CornNaturally.com. | | Americans will spend less on Easter this year, retail group says Easter sales are expected to be lower than the $17.2 billion forecast last year, reaching about $15.9 billion, according to the National Retail Federation. Americans who observe the holiday will spend an average of $137.46 on items including groceries, spring apparel and flowers, down from $145.13 last year, NRF's Easter Spending Survey predicts. "The winter doldrums left consumers with a lot of pent-up demand, and though many Americans may take a cautious approach to spending on Easter items this year, retailers are anticipating that warmer weather will easily put consumers in the mood to buy bright clothes, holiday decorations and more," NRF President and CEO Matthew Shay said. Chicago Tribune (tiered subscription model) (4/9), MediaPost Communications/Marketing Daily (4/9) | Coca-Cola to increase marketing for flagship sodas Coca-Cola is planning a big marketing push to help turn around sales declines for its flagship Coke and Diet Coke. The brand will increase global advertising by $1 billion over three years and is launching its biggest campaign ever for this year's World Cup. "Coca-Cola remains magical. We need to work even harder to enhance the romance of the brand in every corner of the world," said CEO Muhtar Kent. The Wall Street Journal (tiered subscription model) (4/9) Dove continues self-esteem message with "Beauty Patch" video Dove and Ogilvy & Mather Brazil have have created a video that is ostensibly about a medical "Beauty Patch" that helps improve confidence self-esteem. In the documentary-style ad, women report being more confident and social while wearing the patch, before it is revealed that there's actually nothing in it. "We hope to inspire all women and help change the way they see themselves," said Jennifer Bremner, Dove's brand building director of skin cleansing. FastCoCreate (4/9), Mashable (4/9) | Analyst: Store closures could come with Safeway-Albertsons merger The pending merger of Safeway and Albertsons is likely to result in the closure of several stores, but not just for antitrust reasons, according to consumer behavior and marketing trends analyst Phil Lempert. "When an investment company buys another company, it's not doing it to operate that company. It's doing it to break off some assets and sell those assets to make money," Lempert said. Safeway and Albertsons executives have said they don't plan to close any stores soon. San Jose Mercury News (Calif.) (free registration) (4/9)  | Improving Business Performance with HR Technology
Time and money are two things most entrepreneurs always need more of. Surprisingly, there are new ways to get more of both: through technology applied to human resources. The most advanced HR technology providers can streamline the processes for managers and employees, offering total access anytime and anywhere to the most important elements of their HR data. Read this eGuide to learn more. |
 | PepsiCo partners with Senomyx for salt reduction PepsiCo is funding Senomyx research on salt flavors. The company will have non-exclusive rights to the salt flavor modifiers developed during Senomyx's Salt Taste Program, which will evaluate and identify the molecules that bind to taste receptors. "We are pleased to establish this new type of research agreement, which provides research funding to Senomyx while retaining our ability to add potential new flavor offerings to our direct sales portfolio," said John Poyhonen, president and chief executive officer of Senomyx. The two companies have worked together before on sweeteners. FoodBusinessNews.net (free registration) (4/9), San Diego Union-Tribune (4/9), BeverageDaily.com (France) (4/9) | Proposed bill would leave GMO labeling decisions to FDA Rep. Mike Pompeo, R-Kan., introduced a bill Wednesday that would prohibit mandatory labeling on foods that contain GMOs and give authority over GMO labeling to the Food and Drug Administration. The bill, dubbed the Safe and Accurate Food Labeling Act, would negate legislative efforts on GMO labeling in more than 20 states. Pompeo said "biotechnology has made food safer and more abundant," and conflicting proposals submitted by individual states would make it "enormously difficult to operate a food system." McClatchy Washington Bureau (4/9) |  | Fortune favors the audacious." -- Desiderius Erasmus, Dutch social critic and scholar | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.