How Campbell's CEO changed the corporate culture Denise Morrison had a strategy for changing the corporate culture when she became CEO of Campbell Soup in 2011, and she started her plan at the top and let it trickle down. Morrison turned the focus to consumers, made employees accountable while encouraging them to be creative and unafraid of failure, and allowed decision-makers to streamline the process to meet consumer needs faster. "You need to set a tone at the top that inspires trust -- and encourages open and honest, two-way communication," Morrison said. Forbes (4/25)
Land O'Lakes looks to divest egg business Land O'Lakes plans to sell its Moark egg subsidiary as it streamlines its businesses for growth. Eggs accounted for less than 10% of Land O'Lakes' $14.2 billion in sales last year. The company, which is the third-largest egg producer in the country, will maintain a presence in the egg market with its joint marketing venture with Eggland's Best. Star Tribune (Minneapolis-St. Paul, Minn.) (4/27) Hershey banks on innovation to drive growth Hershey plans to introduce the Reese's brand to Mexico, Brazil and China this year and is banking on innovations like York Minis, Ice Breakers Cool Blasts and Brookside Crunchy Clusters in the U.S., and the introduction of Hershey's Kisses Deluxe in China, to keep net sales growth at the expected 5-7% for the remainder of the year. The company's first-quarter results saw net sales increase 2.4% and net income rise 4%, which was lower than the anticipated net sales growth of 5-7%. CandyAndSnackToday.com (4/24), ConfectioneryNews.com (France) (4/24) Jerk Nation shakes up jerky packaging Jerk Nation will introduce new jerky packaging that keeps the jerky and seasoning separated. The new pouch, engineered by Thought for Food and Son, features two compartments -- consumers tear open the seasoning packet and sprinkle some or all of the seasoning into the jerky compartment then seal the pouch and shake it to season the jerky. The new packaging will be available this summer and features 3 ounces of meat and 9 grams of seasonings. BakeryAndSnacks.com (France) (4/25)  | Help consumers add more fiber in their daily diets Eating breakfast pays off. Consumers who start their day with cereal that has at least 3 grams of fiber can increase their daily fiber intake by 14%. And when it comes to cereals, Kellogg offers more that are a good source of fiber than any other U.S. food company. Click here to learn more. | | Citrus production to fall in Southern Hemisphere A 25% reduction in the Southern Hemisphere's lemon crop is expected to chill citrus production by 6% in crucial growing areas. Crops are stable despite the expected drop in production, and an initial estimate projects just a 1% drop in exports, according to a report released by the Citrus Growers Association of Southern Africa. Fresh Fruit Portal (Chile) (4/25)  | In 2012, 1.8 trillion display ads were paid for, but not seen
As advertisers embrace viewability, they can benefit from knowing that their display ads are seen, eliminating waste, and increasing campaign effectiveness. Read our findings to learn more about the current state of viewability standards and the steps you can take now to prepare.
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Today's retail market is more challenging than ever, with the average supermarket carrying nearly 47,000 products. Well designed packaging is a brand's greatest tool to engage with the overwhelmed consumer. Download this white paper to find out how the right packaging can influence shoppers in the store and after they've taken your product home. |
 | | The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief | Millennials make their mark in the world of wine marketing Millennials are drinking more wine, and their social-savvy and adventurous palates are fueling changes in the way retailers and restaurants are marketing wine. Some 89% of Gen Y wine drinkers eschew big brands for unknown varietals and vintages, according to data compiled by Napa Technology, as they seek new tastes and fun experiences. "They're equally compelled by a unique wine tasting; they like to travel in packs to wine tastings and events. But they also have no problem going to the Internet to read up on everything," said spokeswoman Jayne Portnoy. SmartBrief/SmartBlog on Food & Beverage (4/28)  | Battling for Food Industry Supremacy in the Hourglass Economy
L.E.K. Consulting maps a new set of rules for success in an hourglass economy that has growing markets for affluent consumers at the top and lower-income consumers at the bottom.
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