Nestle looks to improve supply chain traceability Nestle plans to boost quality and traceability in its supply chain and to significantly increase the amount of commodities such as cocoa and coffee that it buys directly from suppliers, according to Chairman Peter Brabeck-Letmathe. The company currently has contracts with 670,000 farmers, he said. Reuters (6/22) Other News  | What happens when the top U.S. yogurt brand decides to switch sweeteners - just as Greek yogurt was entering the marketplace? Not the results it expected. Read the details, including how consumer sweetener attitudes are affecting yogurt sales, when you download our free case study. Based on Mintel and Nielsen data, it's available at CornNaturally.com. | | Beverage makers extend brands with child-focused drinks Makes of premium and healthy beverages are expanding their brands by offering products geared toward children as millennial parents seek out low-sugar options beyond what they grew up drinking, according to Euromonitor International. "Obviously products have to be marketed in the right way ... herbal tea paired with juice rather than a caffeine-loaded black tea drink," said Euromonitor's Jonas Feliciano. BeverageDaily.com (France) (6/20)  | Aflac now offers packages for brokers like you that help maximize revenue.
The shifting insurance landscape may change broker commissions. But at Aflac, it's for the better. Guaranteed-issue group products, commissions and service. It may be more than you expect, but with Aflac anything is possible. Learn more at aflac.com/brokers. |
 | | On the Plate: An original look at trends in restaurants and foodservice from SmartBrief | Report: Innovation is key in shaping breakfast trends Most Americans still eat breakfast at home, but restaurants are luring them with new morning offerings, and retailers will need to up their game in response, according to Datassential's MenuTrends Keynote. The study found that millennials are more adventurous when it comes to breakfast and are also more likely to eat breakfast foods at other times of the day. SmartBrief/SmartBlog on Food & Beverage (6/23)  | Principles for Brand Measurement
Marketers have often relied on their rearview mirrors for a glimpse into whether or not a campaign worked, usually long after it has ended. Google's Brand Measurement Team has identified four principles for effective brand measurement. Read more on Think with Google. |
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 | 1 in 5 shoppers enjoys online grocery shopping, survey finds Only 1 in 5 grocery shoppers is pleased with the online shopping experience, and half said grocery shopping online takes too long, according to an EDigitalResearch survey. Many shoppers use navigational tools, such as saved lists or favorites, when using grocery retailers' websites, but 77% of those surveyed said online shopping takes longer than 15 minutes. ChainStoreAge.com (6/20)  | Reinvent your business operations for customer-centricity
The age of the customer—possibly no term better illustrates the current era of business. Customers today expect their experience to be flawless at every touchpoint. Smarter Process from IBM helps companies reinvent their business operations for greater customer-centricity and top line growth. Download the free whitepaper. |
 | Is GRAS Broken? Join the dialogue! Recent developments and increasing scrutiny of the GRAS process has prompted an important discussion in the CPG industry. Join GMA's Emilia Lonardo, Ph.D., and FDLI for this timely dialogue on July 23. This event will examine important FDA developments and will feature various expert speakers and industry authorities. GMA members who register by June 23 receive a 15% discount. |  | I wasn't anything special as a father. But I loved them and they knew it." -- Sammy Davis Jr., American entertainer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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