More communication needed in U.S. food policy, Nestle exec says Food quality and safety are at an all-time high, but food companies have an obligation to enter the debate about health and nutrition and work towards a better food policy, Nestle USA CEO Paul Grimwood said. "There are simply too many extremes in the media today, and I think the consumer is generally confused. There needs to be more working together between academia, manufacturers and government regulatory agencies. There needs to be more communication," he said. The Washington Post (tiered subscription model) (6/26) Wrigley develops squeezable gum packaging Wrigley is looking to patent new plastic packaging it has developed that can be squeezed to dispense chewing gum. The packages are hermetically sealed so individual confectionery pieces do not need to be wrapped. "There is a need to develop a cost-effective squeezable package that has enhanced functionality and performance, but is easily portable and discrete for enjoying consumable products," the company said in its patent filing. ConfectioneryNews.com (France) (6/26)  | Welcome Aboard: A Guide to Small Business Hiring
Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. |
 | Frozen foods fight for fresher reputation Frozen food brands are attempting to revamp their image as consumers increasingly turn away from frozen foods in favor of fresh options. Nestle's Lean Cuisine introduced a line of "salad additions" that consumers can add to fresh greens, and ConAgra has streamlined ingredients lists for its Healthy Choice line to appeal to consumers looking for simpler foods. The Wall Street Journal (tiered subscription model) (6/26)  | Principles for Brand Measurement
Marketers have often relied on their rearview mirrors for a glimpse into whether or not a campaign worked, usually long after it has ended. Google's Brand Measurement Team has identified four principles for effective brand measurement. Read more on Think with Google. |
 | Quaker builds on TV campaign with targeted tweets Targeted Promoted Tweets supplementing a monthlong Quaker TV campaign saw a 16% engagement rate, the company says. Topical tweets were targeted according to when the TV ads were scheduled to air and toward those who were discussing food or cooking on the social network. Adweek (6/26)  | eMarketer Programmatic Buying Roundup
As more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, in addition to traditional direct sales channels. To help you stay on top of the latest trends in programmatic buying, eMarketer has curated a roundup of some of their latest coverage on the subject, including statistics, insights and interviews. Download it now! |
 | Behind McMullen's rise from Kroger stock boy to CEO Kroger CEO Rodney McMullen worked his way from being a night-shift stock boy 36 years ago to becoming the retailer's top executive this year. Along the way, he helped devise the low-price strategies that have made Kroger the nation's largest supermarket chain. "He was a key player on every major decision after 1987 when he was just a kid," said Bill Sinkula, Kroger's former chief financial officer. The Cincinnati Enquirer (tiered subscription model) (6/25) | General Mills to focus on healthier foods to lift sales General Mills is shifting its focus to healthier foods, such as a protein-heavy version of its Cheerios cereal, to help boost sales after three quarters of decline. The company has also made a deal to include its Yoplait yogurt in McDonald's Happy Meals. Reuters (6/25) Other News | GMA kicks off Thermal Processing Workshops this September GMA will host its Thermal Processing Workshop series Sept. 15-26. The Food Microbiology Short Course: Do-It Yourself Spoilage and Pathogen Testing session will be the first of five event programs. This event is a comprehensive resource for processing employees to ensure that your company's products are appropriately processed within compliance of regulatory standards. Registration is now open. |  | Face the facts of being what you are, for that is what changes what you are." -- Soren Kierkegaard, Danish philosopher and writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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