General Mills to shake things up for top-line growth Flat earnings in the current fiscal year have led General Mills to review its manufacturing and distribution to look for greater efficiencies. "Our No. 1 objective in the new fiscal year is to accelerate our top-line growth," said Ken Powell, General Mills' chairman and CEO. "Our fiscal 2015 plans include a strong new product lineup, compelling news or renovation on many existing brands, and a full slate of consumer-focused marketing initiatives." FoodBusinessNews.net (free registration) (6/25) |  | Maximize Your Potential With Kellogg Executive Education
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 | | Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief | Nielsen recognizes innovative new products Nielsen chose the 2014 Breakthrough Innovation Award winners from a field of more than 3,400 products launched in 2012. The 14 winners, which include the belVita Breakfast Biscuit from Nabisco, identified an unmet consumer need and then solved the problem, write Taddy Hall and Rob Wengel, senior vice presidents of innovation for Nielsen. SmartBrief/SmartBlog on Food & Beverage (6/26)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | Supply chain is key business lever to increase profit Supply chain optimization and supplier management are important steps toward boosting profit. Companies can get more value from supplier relationships by negotiating lower costs on commodities. They also should optimize inventory and streamline their supply chain "touch points," Andrew Miller writes. IndustryWeek (6/23)  | Email Marketing Integration & Automation — The Path to More Sales.
Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning... Top marketers aren't just SPENDING MORE on email, they're SPENDING SMARTER by making email work with other digital platforms. Read this guide to learn how to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy. Download this FREE eGuide Today! |
 | Yahoo: Kraft's Motion Ad led to search, brand benefits Yahoo's Motion Ads unit for Kraft -- featuring a sizzling grilled cheese sandwich -- made consumers 77% more likely to search for related keywords and made women 7% more likely to purchase Kraft's goods, according to Yahoo. The moving image was also clicked 24% more than a standard log-in page video ad. The lifelike unit is "bringing us that much closer to the consumer's desired sandwich experience," said Kraft Foods Senior Brand Manager Carmen-Maria Navarro. Adweek (6/25)  | Get a great domain name, .net, powered by Verisign.
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 | Calif. markets to see most overlap of Albertsons, Safeway The merger of Albertsons and Safeway will create overlap in several key markets across the U.S., where the chains will likely be forced by "federal and perhaps local antitrust authorities" into divestiture, according to Elliot Zwiebach. The top two markets where the retailers will overlap are San Diego, where the companies have a combined 38.1% share of the market, and the Oxnard-Ventura, Calif., area. Supermarket News (free registration) (6/25)  | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | Protein market presents opportunity for beverage makers Product introductions with protein claims were up 20% in 2013, but no one beverage brand has emerged as the category leader, according to LuAnn Williams, director of research for Innova Market Insights. "There's no Chobani in protein drinks; it's still up for grabs. Over the next year, we will see the market start to bucket and standardize more," Williams said. FoodNavigator (6/24) | Food Labeling Workshop for CPG professionals GMA will host its annual workshop for Food Labeling on Sept. 23-25, in Washington, D.C. This year's comprehensive workshop offers an engaging dialogue on the product development process and demonstrates the sequence to regulatory procedures. Make sure your company’s food labeling experts join this important training event. Discounted early-bird registration ends July 23. |  | Only the mediocre are always at their best." -- Jean Giraudoux, French diplomat and novelist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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