 | Everyone who's anyone in the CPG marketplace is coming to Las Vegas Oct. 6-10. Featuring 1,700+ booths, 13,000 attendees, more than 35 hours of education and dozens of networking opportunities, SupplySide West 2014 provides scientific innovations that will drive revenue, market share and consumer loyalty to drive your business forward. Event details | | 5 things that can make functional products fall flat Julian Mellentin, a functional foods expert, details some of the common mistakes that led to unsuccessful product launches. His top five mistakes include: focusing too much on one health benefit, seeing a larger market than actually exists, striving for mass appeal too early, not matching the brand to the correct format and failure to manage sales expectations. BeverageDaily.com (France) (6/23) Coconut water brands look to improve sustainability As coconut water's popularity continues to grow, companies are working to extend shelf life and improve sustainability. Harmless Harvest is using high-pressure processing to prevent bacteria growth, while Big Tree Farms sells the water in a dehydrated form to reduce shipping weights. Jax Coco is one of the first to sell coconut water in a recyclable glass bottle. Modern Farmer (6/19)  | Email Marketing Integration & Automation — The Path to More Sales.
Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning... Top marketers aren't just SPENDING MORE on email, they're SPENDING SMARTER by making email work with other digital platforms. Read this guide to learn how to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy. Download this FREE eGuide Today! |
 | Tech, supplier quality count in chilled supply chain Maintaining safety and adequate supplies of refrigerated and frozen foods adds to the supply chain challenges that food companies, retailers and restaurants face daily. Horizon Organic's Peter Riccio suggests starting with quality ingredients, developing longer-lasting products such as yogurt milk powder and employing technology that provides for a longer shelf life. SmartBrief/SmartBlog on Food & Beverage (6/25)  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | Instacart expands Chicago offerings Instacart has added Plum Market to its portfolio of stores in the Chicago market, which already includes Costco, Jewel-Osco, Mariano's, Stanley's and Whole Foods Market. The partnership expands the grocery delivery service's wine, beer and organic and local food offerings, and it enhances Plum Market's existing concierge service to draw in new customers, Plum Market President Matt Jonna said. Chicago Tribune (tiered subscription model) (6/24)  | Principles for Brand Measurement
Marketers have often relied on their rearview mirrors for a glimpse into whether or not a campaign worked, usually long after it has ended. Google's Brand Measurement Team has identified four principles for effective brand measurement. Read more on Think with Google. |
 | Portion control moves beyond calorie counts Smaller, single-serving packages that emphasize health and portion control rather than calorie count are seeing sales growth as consumers look to eat healthier while not losing the feeling of indulgence. "When people see that 100-calorie label, they think it will be a reformulated, bad-tasting version of what they want to eat," said Kellogg Chief Executive John Bryant. The Wall Street Journal (tiered subscription model) (6/24) | Attend the latest GMA Efficient and Product Recall Management Workshop Due to popular demand, GMA will host a third Efficient and Effective Product Recall Management training on Sept. 24 in San Diego. This instructional program will provide a hands-on mock recall training and peer-to-peer case study discussions, amongst other features and practical solutions. Advance your organization's recall management process and outcomes by registering today! |  | Feel the power that comes from focusing on what excites you." -- Oprah Winfrey, American media mogul and philanthropist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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