Friday, June 20, 2014

Nestle CEO says company's size, diversity are key

Nestle CEO says company's size, diversity are key | Keurig to open cold-beverage plant after $337M renovation | Top tips for a successful menu
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June 20, 2014
GMA SmartBrief
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Company Watch
Nestle CEO says company's size, diversity are key
Nestle's size -- 86% larger than Unilever with a market value of $248 billion -- allows the company to better do large-scale research and development, according to CEO Paul Bulcke. Bulcke said the company's diversity helps with innovation, especially when Nestle can use health sciences research in developing its food products. Reuters (6/19)
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Keurig to open cold-beverage plant after $337M renovation
Keurig Green Mountain expects to open its first facility to produce cold-brew pods and will invest $337 million over five years to renovate the space. The company's new cold brewing system, developed in partnership with Coca-Cola, is expected to debut next year. The Atlanta Journal-Constitution (free content) (6/19), FoodBusinessNews.net (free registration) (6/19)
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Companies live and die by their employees
Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter.

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Top tips for a successful menu
Ethnic produce, spices and sauces, a hint of smoke in cocktails, and mashup dishes are having their moment on American menus, as long as consumers believe the dishes are authentic and made with premium ingredients, according to Nancy Kruse, president of The Kruse Co. "Consumers place high value on authenticity," she says. "But the definition of that becomes problematic because it is highly perception-driven." FoodBusinessNews.net (free registration) (6/19)
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Report: Protein has a bright future
Consumers are craving more protein-rich foods due to their interest in healthy eating, a shift in demographics and eating patterns, and dietary recommendations, according to a report by Packaged Facts. Protein can help combat obesity by increasing satiety, and food manufacturers are finding ways to reach all segments of the population with products such as manly yogurt options, probiotic yogurt drinks and nut butters. FoodNavigator (6/19)
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Principles for Brand Measurement
Marketers have often relied on their rearview mirrors for a glimpse into whether or not a campaign worked, usually long after it has ended. Google's Brand Measurement Team has identified four principles for effective brand measurement. Read more on Think with Google.

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Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief
New tastes on tap at the Fancy Food Show
The Summer Fancy Food Show will kick off in New York City on June 29 with a sold-out show floor and more than 28,000 buyers from international restaurants and retailers. Cronut creator Dominique Ansel is the keynote speaker, 3D Systems will demo printers that churn out sweet treats and food-makers small and large will serve up samples of sweet and savory specialty snacks. SmartBrief/SmartBlog on Food & Beverage (6/20)
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Advertising & Marketing
Unilever adjusts marketing strategy in changing world
Unilever is focusing on new ways to coordinate its marketing to reach each customer on the individual level, according to Chief Marketing Officer Keith Weed. He said the company has identified three areas key to making the switch in a rapidly changing world: finding a successful approach to digital, recruiting talented people to communicate the message and coordinating the many methods of reaching people to avoid fragmentation. The Wall Street Journal (tiered subscription model)/CMO Today (6/19), MediaPost Communications/Media Daily News (6/19)
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Companies test branded, 3D printable candy and accessories
Hershey's has partnered with 3D Systems to develop a 3D printer that can make chocolate treats that live up to the Hershey's name. Coca-Cola is also working with 3D Systems on a printer that can produce 25 designs with material that's partly made up of recycled bottles. Other brands such as Hasbro and Pretty Ugly have 3D projects in the works. Advertising Age (free access for SmartBrief readers) (6/19)
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InfoScout uses mobile apps to glean consumer insight
InfoScout's planned acquisition of grocery shopping application Out of Milk marks another step in the drive by consumer-packaged-goods brands to circumvent grocery retailers and gather consumer data. In InfoScout's case, data from Out of Milk will be added to information gleaned from the parent company's two shopping apps, Receipt Hog and Shoparoo. Advertising Age (free access for SmartBrief readers) (6/19)
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Retail Spotlight
Natural foods spur sales growth for Kroger
Kroger reported a 4% rise in profits during the most recent quarter and sales increased by 10% to almost $33 billion, boosted by double-digit growth in natural foods and a strong performance by the chain's private-label Simple Truth brand. The company has increased its sales and performance forecasts for this year, despite a 2.5% year-over-year increase in overall food prices in May reported by the Bureau of Labor Statistics. CNNMoney (6/19)
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Analyzing 3 players in the grocery delivery game
Google Shopping Express, Instacart and Postmates all offer grocery delivery service in some metro areas and are different from online grocers such as Peapod and FreshDirect because they go to retail stores to purchase items for customers. All three charge delivery fees, but each operates slightly differently, and Joseph Pisani analyzes the three services in this article. Santa Cruz Sentinel (Calif.)/The Associated Press (6/19)
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Health & Wellness
Consumer Goods Forum establishes wellness initiatives
The Consumer Goods Forum set forth several health and wellness initiatives for its member companies, including developing consistent product labels to improve consumer knowledge by 2018 and ceasing advertising of non-nutritious foods to children younger than 12. "The consumer goods industry acknowledges its role in the health and wellness of society, the issues around it, and the imperative need for actions," said Paul Bulcke, Nestle CEO and CGF board member. FoodBusinessNews.net (free registration) (6/19)
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