Monday, September 24, 2012

ConAgra touts product innovation

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dSoLCcrEfWCeqSjYCidmzxCicNoYqw

September 24, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Kraft markets iD Gum on multiple MTV screens
    Kraft is the first brand to use MTV's Reverb technology in a scripted show, simultaneously marketing its iD Gum across several MTV platforms during the season finale of "Awkward." "As we looked across the partnership landscape, clearly MTV is one of those partners that provide a unique view into the millennial consumer," said Bonin Bough, vice president of global media and consumer engagement at Kraft. "They also provide a unique view into a multichannel constant approach." Adweek (9/21) LinkedInFacebookTwitterEmail this Story
  • Retail partnership is key to Hershey's strategy
    Hershey CEO J.P. Bilbrey described the confectioner as a "knowledge" company that makes candy, focusing on a growth strategy based on a relationship with retailers. "When they talk about how do we set up the front end of the store, how do we want people to approach the lanes, what products should we have there, we are the ones they turn to consult with," he said. The Patriot-News (Harrisburg, Pa.) (9/23) LinkedInFacebookTwitterEmail this Story
  • ConAgra touts product innovation
    ConAgra CEO Gary Rodkin told analysts that sales are being driven by product innovations including single-serve cream pies from Marie Callender, Healthy Choice Greek Frozen Yogurt, and Marie Callender and Healthy Choice Bakes. "The feedback we get consistently from our customers is that we are, by far, the best innovator," he said. "We are doing things that are platform-oriented, not really one-off." FoodNavigator (9/21) LinkedInFacebookTwitterEmail this Story
  • Other News
Financing and the latest industry trends
Will unfavorable weather fuel food inflation? Can a major packaged goods manufacturer strategically buy its way into the fresh food segment? Learn about these key developments, GE Capital commitments across the industry and more. Download GE's latest food & beverage Industry Research Update now.
  Trends 
 
  • Private-label pet supplies see sales gain
    A Packaged Facts report shows sales of nonfood private-label pet supplies increased 15% for the 52 weeks ending in May, while all nonfood pet supplies grew 1% in the same time period. Private-label sales of nonfood pet supplies excluding cat litter have grown steadily between 2003 and 2009, according to the report. Drug Store News (9/21) LinkedInFacebookTwitterEmail this Story
WEBINAR: Food Bans and Sin Taxes — The Impact on Consumer Trends and Behavior
Tuesday, September 25 at 12 PM EST
Join Porter Novelli and experts Bret Thorn, Nation's Restaurant News, Marianne Smith-Edge, International Food Information Council, and Phil Lempert, Supermarket Guru, for a high-level discussion following the now-approved ban on large-size servings of soft drinks in specific retail centers in New York City. RSVP to Lianne Hunter.
  Advertising & Marketing 
 
  • Team of women behind Gatorade keeps the brand fierce
    Since 1985, when Sue Wellington took over as brand manager, the team behind PepsiCo Gatorade's brand has been mostly female, despite operating in the often male-dominated sports advertising arena. Soccer player Abby Wambach, a spokeswoman for Gatorade, says she's inspired by the team, and others have praised the brand for its resilience. "The Gatorade executive team has created an extraordinarily dynamic, fast-moving and innovative culture," says TBWA\Chiat\Day worldwide managing director Nick Drake. Advertising Age (tiered subscription model) (9/24) LinkedInFacebookTwitterEmail this Story
Tackle privacy concerns with a Value-For-Data Exchange
Despite online privacy concerns, research shows that consumers continue with online tasks and exchange their data if they perceive a benefit. Learn the details of consumer apprehension and how marketers can clearly state their value proposition to defuse these concerns. Read more in this FREE white paper.
  Retail Spotlight 
 
  • Meijer makes STORES magazine's Hot 100 list
    Meijer comes in at No. 88 on the Hot 100 list of fastest-growing companies in STORES magazine of the National Retail Federation. The retailer is the only Michigan company on the list, which is topped by Sprouts Farmers Market and also includes Kroger. MLive.com (Michigan) (free registration) (9/21) LinkedInFacebookTwitterEmail this Story
Find out what happened when top brands went HFCS-free.
Since 2011, Nielsen has been collecting data as part of a comprehensive review of retail products that switched from HFCS to sugar. See what the shopper receipts revealed at our free onsite lunch and learn.
To sign up, visit CornNaturally.com/the-business-case.
  Hot Topics 

Top five news stories selected by GMA SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Sponsored Content 
 

  Health & Wellness 
  GMA News 
  • FSMA facility registration webinar: what steps should you take?
    Since the FDA is requiring all food companies to renew their facility registrations between Oct. 1 and Dec. 31 of this year, it is important to know the correct steps to take for re-registration.

    This Thursday, Sept. 27, from 1 to 2:30 p.m., join Hogan Lovell's Joe Levitt and GMA's Shannon Cole for the FSMA Facility Registration Webinar: What Steps You Should Take to walk through a step-by-step re-registration process and address topics such as:

    • Which facilities have to re-register
    • How to apply FDA's new food categories
    • How to navigate the FDA web-based registration system
    • And more!

    Register now. *Note: Registration date subject to change pending publication of the FDA Registration Guidance Document. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Art CoutureUS - Nationwide
Plant Sciences Retail Brand ManagerJ.R. Simplot CompanyUS - ID - Boise
Click here to view more job listings.

  SmartQuote 
There are a thousand hacking at the branches of evil to one who is striking at the root."
--Henry David Thoreau,
American author and poet


LinkedInFacebookTwitterEmail this Story

 
 
This SmartBrief was created for cpgbrokers@gmail.com
 
Subscriber Tools
     
Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Publisher, Food & Beverage:  Chris Warne 212-450-7970
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent GMA SmartBrief Issues:   Lead Editor:  Patricia Smith
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information