 | Earn lasting loyalty with your best customers Strong CRM depends on a balance of push and pull strategies. To achieve sustainable engagement, relevance and value must be delivered. By connecting experience-driven brand engagement (both online and offline) with tangible in-store behavior, CPGs can develop strategies to drive both emotional and physical loyalty. Learn how in our new eBook» | | Always campaign supports female filmmakers The "Give a Girl a Break" campaign from Procter & Gamble brand Always will follow three female filmmakers as they create short films and receive support from other women. "We hope many will join Always in this effort and help demonstrate how women are stronger together," said Sarah Innes, marketing director for P&G North America FemCare. Drug Store News (6/4)  | An Invitation for SmartBrief Readers
OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Gaining access to advice and resources that can help you move your business forward can be as simple as clicking here. |
 | AmazonFresh adds Los Angeles service, hints at broader expansion Amazon has launched AmazonFresh in Los Angeles, the first market entry since the grocery-delivery service debuted six years ago in Seattle, the online retailer's hometown. Margins are slim and competition is fierce in the grocery business, but Amazon might have an advantage in that it can deliver books, electronics and other merchandise along with bread, milk and eggs, experts say. The Wall Street Journal (6/5)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Chocolate gets a health focus More and more chocolate-makers are introducing healthier varieties that contain fewer calories or more antioxidants. "We do not view these products as being healthy but fantastic alternatives to what you might eat when we all know we love chocolate," said Tricia Bowles, a spokeswoman for Nestle, maker of the popular Skinny Cow line of low-calorie chocolates. MedicalDaily.com (6/3) | Seeking CPG company input focused on anti-counterfeiting best practices GMA and the Food Marketing Institute (FMI), under the Trading Partner Alliance, invite CPG companies to participate in a confidential online survey about their current, planned or potential anti-counterfeiting and supply chain integrity practices. The results of this survey, being conducted by Inmar and Authentix, will be published as the "2013 Best Practices Guide for the Protection of Branded Food and Consumer Packaged Goods in the Marketplace," which will report on methods for validating the authenticity of products as they move through the supply chain from manufacturer to retail point of sale. For more information or to receive a link to the survey, contact GMA’s Karin Croft at kcroft@gmaonline.org. | Packagers are essential to food safety Companies that provide packaging for food-makers are an essential component of food safety, experts note. "If you supply a food company, you are no longer just the packaging industry, you are a part of the food industry," said Cass Wade-Kudla, senior manager of packaging at General Mills. "We treat food packaging with the same food safety rigor as food ingredients." Food Safety Magazine (6/2013) |  | Loss is nothing else but change, and change is Nature's delight." -- Marcus Aurelius, Roman emperor | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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