Consumer Packaged Goods Broker News: Boulder Brands finds growth in gluten-free

Pirates Brands walks the plank to B&G Foods | Cargill CEO keep focus on sustainability | Nestlé jumps in the premium still-water pool with Resource

Created for cpgbrokers.input@blogger.com | Web Version

June 11, 2013

News for the food, beverage and consumer packaged goods industry

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Pirates Brands walks the plank to B&G Foods
Robert's American Gourmet Food, also known as Pirate Brands and maker of Pirate's Booty, Smart Puffs and Original Tings, is being acquired by B&G Foods for $195 million. "The acquisition of this business and its collection of growing natural snack foods marks the second addition to our snack-foods portfolio since we entered the category last October" by purchasing the Old London and New York Style brands, B&G CEO David Wenne said. The Wall Street Journal/Dow Jones Newswires (6/10)

Boulder Brands finds growth in gluten-free
Boulder Brands is now the dominant player in the gluten-free market following its acquisition of the Udi's and Glutino brands. The maker of Smart Balance has set a goal of introducing "a major new category" in its plant-based Earth Balance brand each year, said CEO Steve Hughes. FoodNavigator (6/10)

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Corporate Social Responsibility

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Cargill CEO keep focus on sustainability
Cargill CEO Greg Page kept the focus on sustainability during his keynote speech to the World Cocoa Foundation, a term that encompasses environmental and social issues. He said he defines sustainability as the company's ability to meet "today's needs without impairing the world's capacity to serve future generations." Star Tribune (Minneapolis-St. Paul, Minn.) (6/8)

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Advertising & Marketing

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Nestlé jumps in the premium still-water pool with Resource
Nestlé is launching the premium-level Resource label as bottled-water sales boom, writes Andrew Adam Newman. Print ads via McCann zero in on trendy, mid-30s affluent women and boast that the still water provides "more than hydration; it's total electrolytenment." Nestlé has struck a product-placement deal with "Project Runway" and has forged TV personality endorsements. The New York Times (tiered subscription model) (6/9)

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Retail Spotlight

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Los Angeles AmazonFresh can deliver in 8 hours
Amazon has confirmed AmazonFresh delivery to select Los Angeles ZIP codes. The service includes about 50,000 products, including cheese from The Cheese Store of Beverly Hills. Those who order more than $35 in groceries by 10 a.m. can expect same-day delivery by 6 p.m. AmazonFresh is available only to Amazon Prime members. Los Angeles Times (tiered subscription model) (6/11), Reuters (6/11), Supermarket News (free registration) (6/10)

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Health & Wellness

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Nutrition-label confusion presents opportunity
A report by Acosta Sales and Marketing finds growing consumer interest in health and wellness, but consumers are confused about nutrition labels and there is little awareness of ranking systems like Guiding Star or Nutrition IQ. "Confusion about health ratings and the propensity of consumers to use the Internet to find information about healthy eating gives CPG companies and retailers the opportunity to help shoppers solve the health and wellness puzzle," according to Acosta. Drug Store News (6/10)

Study: Consumers see health, flavor value in low-fat

Research published in Appetite indicates consumers seek out low-fat foods, which they consider healthier and better-tasting than their full-fat counterparts. The study indicates labels showing a food is low-fat "may be more powerful than caloric information as a determinant of health attributions." FoodNavigator (6/10)

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GMA News

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Government & Food Safety

Farm bill heads toward House after Senate approval
The Senate has approved a farm bill that would trim the food stamp budget and require farmers earning more than $750,000 annually to pay more for taxpayer-subsidized crop insurance. The bill heads to the House, which failed to approve farm legislation last year, leaving a 2008 measure in place through Sept. 30. The New York Times (tiered subscription model) (6/10), USA Today/Gannett News Service (6/10), Politico (Washington, D.C.) (6/10), The Wall Street Journal (6/10)