Consumer Packaged Goods Broker News: Tyson branches into Mexican food by buying Circle

Campbell CMO shakes up the soup company | Tabasco-maker announces changes at the top | The shandy gears up to be the toast of the summer

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June 4, 2013

News for the food, beverage and consumer packaged goods industry

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Tyson branches into Mexican food by buying Circle
Tyson Foods has purchased Circle Foods, a maker of refrigerated and frozen Mexican food, for an undisclosed sum. The purchase gives Tyson a 159,000-square-foot facility, built in 2008 in San Diego, that employs 600. Los Angeles Times (tiered subscription model)/Money & Co. blog (6/3)

Campbell CMO shakes up the soup company
Mike Senackerib, the first chief marketing officer in Campbell Soup history, is focusing on growth in Asia and Latin America, and among Hispanics and millennials in the U.S. The company launched Go, a line of bold flavored soups in microwaveable pouches, and is expected to introduce some 50 items between August 2012 and August 2013. Forbes (6/3)

Tabasco-maker announces changes at the top
McIlhenny Company, maker of Tabasco, announced Harold Osborn will add international Tabasco sales to his responsibilities as senior vice president. Stephen Romero will move from vice president of international sales to vice president of domestic sales, and Yiannis Tziamtzis, senior marketing manager and brand strategist, is adding global marketing in his new role as vice president of marketing. QSRMagazine.com (6/3)


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The shandy gears up to be the toast of the summer
The number of shandy drink products has tripled in the past three years, according to research firm Datamonitor, as consumers look for a less alcoholic yet refreshing beverage during the summer months. "With governments reducing allowable blood alcohol contents for driving under the influence, lower alcohol drinks seem destined to receive more attention," said Tom Vierhile, director at Datamonitor. "2013 is shaping up as the 'summer of shandy' ... While beer and lemon have been dance partners for decades, they have never had the marketing push and attention that they are currently enjoying." CNBC (5/28)

Shoppers seek flexibility and convenience, survey finds
In a survey by comScore and UPS, 62% of shoppers say they prefer retailers that let them buy online and return items at a store, while 44% say they want to order online and pick up in store. "What will set apart one retailer from another in a competitive marketplace is how well they meet the rapidly evolving needs and expectations of customers," said Susan Engleson, senior director of comScore. Drug Store News (6/3)

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Corporate Social Responsibility

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ConAgra fights food insecurity
In partnership with Kids Against Hunger, employees at nine ConAgra facilities packed more than 1 million meals to donate to food insecure families across the country. "Our employees take a lot of pride in doing good for our community, especially when it comes to child hunger," said Human Resources Manager Bonnie Seehase. "No child should wake up wondering where their next meal is coming from." The Chippewa Herald (Wis.)/Dunn County News, The (6/4)

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Advertising & Marketing

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Why laughter makes the brand grow stronger
Marketing efforts that elicit chuckles are successful because they are memorable, likely to be shared and show the confidence of the brand. "[A]ny brand with an understanding of its audience and a little imagination can use humor effectively, in any form of media," writes Steve McKee. "Few do -- more should." Bloomberg Businessweek (6/3)

Other News

Dole taps appsFreedom for procurement applications
FoodProductionDaily.com (France) (6/3)
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Retail Spotlight

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Whole Foods plans lower-cost stores in urban areas
Whole Foods is planning stores in Detroit, New Orleans and Chicago with lower prices, more private-label products and fewer staff members. Co-CEO John Mackey said lower costs will help the stores "reach more people," adding that "the premise that the healthy food we sell at our stores is expensive or elitist is false." Adweek (6/3)

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Health & Wellness

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Lower mortality seen with vegetarian diet, study finds
Data on 73,308 U.S. and Canadian participants showed that those who were vegetarian had a lower risk of all-cause mortality over a year compared with meat eaters. "I think this adds to the evidence showing the possible beneficial effect of vegetarian diets in the prevention of chronic diseases and the improvement of longevity," lead author Dr. Michael Orlich noted in JAMA Internal Medicine. Reuters (6/3)

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GMA News

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GMA recently released a new two-part publication on the Food Safety Modernization Act (FSMA), titled "A Systems Approach Using Preventive Controls for Safe Food Production." This publication provides a logical approach for introducing food safety hazard analysis and preventive controls, and includes information necessary for developing a model food safety and food defense plan. Purchase your copy of this informative publication today by visiting www.GMABooks.org.

Government & Food Safety

N.Y. legislative committee rejects biotech-labeling proposal
A New York legislative panel turned down a bill to require the labeling of biotech foods. The bill's sponsor, Assemblywoman Linda Rosenthal, said she would continue to seek a vote on the legislation before a June 20 recess. Daily News (New York) (6/3)