Consumer Packaged Goods Broker News: Mintel analyst sees opportunity in aging population

P&G plans NYC sampling blitz | Dole CEO proposes buyout bid that values company at $1.1B | Ga. factory to begin Hostess snack cake production

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June 13, 2013

News for the food, beverage and consumer packaged goods industry

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P&G plans NYC sampling blitz
Procter & Gamble plans to distribute more than 40,000 samples Wednesday in New York City to help consumers tie the P&G name to its brands. "It's the world's biggest stage," said Jodi Allen, vice president of North American marketing and brand operations. Products from 25 brands will be given out, including Crest, Pampers and Cover Girl. The Wall Street Journal/The Associated Press (6/12)

Other News

Dole CEO proposes buyout bid that values company at $1.1B
USA Today (6/11)
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Ga. factory to begin Hostess snack cake production
The Fresno Bee (Calif.) (free registration) (6/12)
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Pasta and snack food manufacturers trust Bühler.

Bühler specializes in the design and manufacture of processing systems in the food industry. Advancements in pasta, cereal, and snack food processing technologies are evident in our market leading twin-screw extruders. Services extend to plant design, engineering and customer support. Learn more by visiting Booth 1965 at IFT Expo; July 14-16, 2013; Chicago, IL.

Trends

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Mintel analyst sees opportunity in aging population
Laura Jones, Mintel's global food science analyst, said food and drink companies can benefit as the world's population of people over age 55 grows by 144 million by 2015. She said functional properties are important, and so is packaging that is easy to open. NutraIngredients (6/12)

A fresh take on gum and mints
Makers of gum and mints are introducing new products and packaging for the struggling category. "I see gum becoming more functional, it's serving more of a purpose than just being an enjoying thing to eat," said George Stege, president of Ford Gum & Machine. "Xylitol is becoming more and more common than it once was." CandyIndustry.com (6/12)

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Supply Chain Management

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Supply chain managers adopt new strategies to mitigate risks

Research has shown that major interruptions in the supply chain can sap a company's share price by 7%, so supply chain managers are adopting new strategies to avoid disruptions, according to this analysis. The effects of globalization, cyberattacks and natural disasters pose a threat to smooth supply chain operations. To make supply chains more resilient, companies should improve data-sharing along the chain, specify lines of authority and a "common risk vocabulary," and use exercises to test their plans. IndustryWeek (6/7)

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Advertising & Marketing

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Oreo's interactive mobile campaign captures attention
An interactive Oreo Cookie vs. Creme mobile ad campaign nearly doubled user interaction by shifting from standard banner ads to ones that called for users to swipe and tap their screens. "Marketers must look beyond the standard mobile banner ad because it's a non-optimized advertising experience that fails to deliver an innovative experience that has positive impact from a branding perspective," said Cella Irvine, CEO at Vibrant Media. Mobile Marketer (6/12)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Retail Spotlight

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C-stores: Only channel with 2012 growth in dollar and unit sales
Unlike dollar stores or grocers, convenience stores saw an increase in dollar and unit sales last year, according to an IRI report. Sales of energy drinks experienced double-digit growth, while bottled water and tobacco products were down. MediaPost Communications/Marketing Daily (6/12)

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GMA News

How do journalists affect the public policy debate?
At the GMA Growth and Public Policy Summit, July 17 in Washington, DC, news veterans from national, regional and digital publications will engage in a stimulating roundtable discussion of the state of food and heath reporting today.

Panelists include:

Allison Aubrey, Food and Health Correspondent, NPR
Helena Bottemiller, Washington Correspondent, Food Safety News
Philip Brasher, Editor, Executive Briefing-Agriculture and Food, Roll Call
Candy Sagon, Health Writer, AARP Bulletin
Sally Squires, Senior Vice President and Director of Health & Wellness Communications, Powell Tate
Stephanie Strom, Food Industry Business Reporter, New York Times

Government & Food Safety

USDA proposes new safety labels for tenderized meat
Tenderizing tough beef cuts involves piercing the meat with needles that also have the potential to inject surface bacteria into the beef, a practice that has led to five confirmed illness outbreaks since 2003. Now, the Agriculture Department is proposing new labels on meat that's been mechanically tenderized, warning consumers about the risks that are higher when the meat is uncooked or undercooked. National Public Radio/The Salt (6/11)

Maine moves forward on GMO labeling
The Maine House of Representatives has voted in favor of a bill that would require labeling for food that contains genetically modified organisms. The legislation would require such food to carry a label stating "Produced with Genetic Engineering." The bill would go into effect only if four nearby states approve similar measures. Bangor Daily News (Maine) (free registration) (6/11), Morning Sentinel (Waterville, Maine)/Portland Press Herald (6/12)

Farm bill gains support from Rep. Boehner
House Speaker John Boehner, R-Ohio, who voted against the 2008 farm bill, says he will support this year's measure. "I'm going to vote for the farm bill to make sure that the good work of the Agriculture Committee and whatever the floor might do to improve this bill gets to a conference so that we can get the kind of changes that people want in our nutrition programs and in our farm programs," he said. The Washington Post (tiered subscription model)/The Associated Press (6/12), The New York Times (tiered subscription model)/The Caucus blog (6/12)

House legislation would boost access to healthy food
A bill introduced by Rep. Allyson Schwartz, D-Pa., would allocate $125 million to improve access to healthful food in underserved neighborhoods through the Healthy Food Financing Initiative. "As we continue to reinvigorate our economy, this public-private partnership will create good-paying jobs, help people live longer and healthier lives, and strengthen our neighborhoods," she said. Supermarket News (free registration) (6/12)