Consumer Packaged Goods Broker News: Chef-driven foods find a place on the supermarket shelf

Vita Coco chief aims for coconut-water domination | Wrigley seeks patent for dried-fruit sweetener | Chefs, restaurant brands take aim at the supermarket

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June 14, 2013

News for the food, beverage and consumer packaged goods industry

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Vita Coco chief aims for coconut-water domination
VitaCoco controls about 60% of the coconut water market, and CEO and co-founder Michael Kirban wants an even bigger piece of the pie. He said the brand plans to abandon its tactic of celebrity endorsements, which are no longer needed to "legitimize" coconut water in the eyes of consumers. The Huffington Post (6/13)

Wrigley seeks patent for dried-fruit sweetener
Wrigley is seeking patent protection for a chewing gum that is sweetened with fruit powder. "Chewing gums formulated with dried fruit powder as the bulking agent provide not only a real fruit taste, but also offer healthier options for consumers," said the gum company in its application. ConfectioneryNews.com (France) (6/12)

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Chefs, restaurant brands take aim at the supermarket
Chefs and restaurants around the globe are increasingly trying their hand at mass-producing branded products for sale at the grocery store. In the U.S., the offerings include James Beard-award winning chef and restaurateur Tom Douglas' Rub with Love line of seasoned popcorn and Fatburger's frozen beef patties for sale at Wal-Mart. Restaurant-Hospitality.com (6/12)

Co-chairs named for Consumer Goods Forum
The Consumer Goods Forum, created in 2009, has named as co-chairs Nestle CEO Paul Bulcke and Royal Ahold CEO Dick Boer. "The forum is even more important in these pivotal times of economic and societal changes where our industry plays a substantial role and touches a vast number of people," said Bulcke. FoodBusinessNews.net (free registration) (6/13)

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Jell-O's "Jigglevision" shakes the dust off the old decoder ring
Crispin Porter + Bogusky's "Jigglevision" concept for Jell-O allows people to send coded messages to friends via Facebook. An online coder scrambles the message such that it can only be read through a red Jell-O snack lid. Adweek/AdFreak blog (6/11)

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Whole Foods raises bee awareness
A Whole Foods Market store in Providence, R.I., removed 52% of its produce to show consumers how much would be available without pollination by bees. To contribute to bee preservation, for every pound of organic squash sold through June 25, Whole Foods will donate 10 cents to The Xerces Society, which is working to reverse a declining bee population. Supermarket News (free registration) (6/13), Dallas Observer/Burning Question blog (6/13)

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Review: Low-carb diet shows long-term weight benefits
Participants who followed a very-low-carbohydrate diet lost a little more weight and attained lower diastolic blood pressure in the long run than did those who were on a low-fat diet, according to a review in the British Journal of Nutrition. However, those in the very-low-carb group also showed higher increases in both good and bad cholesterol levels compared with the low-fat group, researchers said. DailyRx.com (6/13)

Study: Cocoa may fight obesity-related diseases
In a study, mice who were fed a high-fat diet and then given the human equivalent of 10 tablespoons of cocoa powder showed fewer markers for obesity-related diseases such as diabetes. "Most obesity researchers tend to steer clear of chocolate because it is high in fat, high in sugar and is usually considered an indulgence," said researcher Joshua Lambert. "However, cocoa powder is low in fat and low in sugar." CandyIndustry.com (6/12)

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GMA News

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