Advertising Age honors top women in advertising's history

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September 24, 2012 Sign up Forward Archive Advertise News for the advertising, media, and marcom industries   Top Story    Advertising Age honors top women in advertising's history Advertising Age has combed through its archives and tapped other sources, including readers, to compile its list of the 100 most influential women in advertising. One of the most encouraging findings was that the list could easily have been expanded with many other illustrious names over the years, according to an introductory letter from the editor. Advertising Age (tiered subscription model) (9/23)      Three Keys to Improving Facebook Reach and Engagement. Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy!   Agency News    BBDO counters a loss with big win -- a core value for the agency BBDO can credit a positive attitude and persistence in winning back lost business to its 120-year survival. It's that kind of resilience that helped the agency pull in Visa -- an account it lost in 2005 -- after news that major client Gillette was to begin looking for a different creative agency. Advertising Age (tiered subscription model) (9/24)      Crazy Marketing Projects? Meet AtTask. Marketing is a crazy, interdependent process with way too many variables and colorful personalities. Rather than starting a project and hoping for the best—give your team a tool that helps them maintain schedules and sanity without compromising creativity. Watch this free webinar and get control today.   Creative    Dating campaign for eHarmony takes a more heartfelt approach Parting from familiar ground, a new campaign for online dating site eHarmony goes for a deeper appeal with a message targeted at a more personal level. "This ad campaign felt like we were going back to our core values and the purpose of the company, which is if you open up your heart and make yourself vulnerable, love will find you," said Helen Melluish, senior director of brand marketing for eHarmony. MediaPost Communications/Marketing Daily (9/20)      How "Away We Happened" broke through to Asian-Americans The fast-growing Asian subculture in the U.S. is becoming more attractive to marketers. Asian-Americans spend less time watching TV than other ethnic groups, but they spend double the time watching videos on the Web, according to Nielsen. The interactive series "Away We Happened," an Asian-themed story sponsored by AT&T through InterTrend Communications, gave Web-savvy fans a chance to mold the plot with social media suggestions. Los Angeles Times (tiered subscription model) (9/18)      Other News Droga5 pits teams vs. wives in male-loyalty test for Puma Adweek (9/24)      What Sets Financial Markets Leaders Apart? Forward-looking firms are transforming their operations to a more agile, customer-focused model by partnering with external providers. Heightened regulation and customer demand are exerting tremendous pressure on operating models of financial markets firms. Gain an inside look at how leading firms are advancing their operations in a global study with 100+ financial services executives. Download now.   Media  CBS, Titan are ready to rumble in the urban jungle The Los Angeles County Metropolitan Transportation Authority board will soon decide the winner of a bidding war between Titan Outdoor and CBS Outdoor Group for transit-related advertising. The fighting between the two out-of-home networks has grown increasingly contentious as it has moved from city to city, with CBS now claiming that Titan overbids and then renegotiates when it can't pay and Titan responding that the recession of 2009 affected everyone. The Wall Street Journal (9/23)      Heineken ties in with "Gen H" "Gen H," a show looking at the lives of three young Hispanic people, is airing on Discovery en Espanol in partnership with Heineken. Ads for Heineken as well as other products are shown, the beer brand is acknowledged at the end of the show and bottles of Heineken appear in several scenes. The New York Times (tiered subscription model)/Media Decoder blog (9/21)      Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else • Limited Time Offer: 50K bonus points when you spend $5K in your first 3 months of Card membership† LEARN MORE AND APPLY                             †Terms & Restrictions Apply.   Trends & Research  Report: Consumers are less willing to pay more for green products The lion's share of consumers have changed their personal behaviors to help conserve energy, but they're increasingly less willing to pay a premium for green products, according to survey. People are motivated to conserve, but the novelty of going green has worn off and consumers are now evaluating green claims and buying decisions more critically. Advertising Age (tiered subscription model) (9/24)        Sponsored Content    VC Funding: A Faustian Bargain? Katie Morell How Millennials Are Changing the Food Industry Rieva Lesonsky 7 Reasons Entrepreneurs Don't Meet Their Potential Nellie Akalp 5 Tips for Managing a Remote Team Adam Rich Why the U.S. is Falling Behind Other Countries Anita Campbell Most Popular Headlines from Last Week Why an 83-Year-Old Family Business Is Closing Courtney Rubin 7 Tips to Win Any Negotiation Vivian Giang The 10 Commandments of Growing a Business Barry Moltz Results based on number of times each story was clicked by readers.   Marketer News  Team of women behind Gatorade keeps the brand fierce Since 1985, when Sue Wellington took over as brand manager, the team behind PepsiCo Gatorade's brand has been mostly female, despite operating in the often male-dominated sports advertising arena. Soccer player Abby Wambach, a spokeswoman for Gatorade, says she's inspired by the team, and others have praised the brand for its resilience. "The Gatorade executive team has created an extraordinarily dynamic, fast-moving and innovative culture," says TBWA\Chiat\Day worldwide managing director Nick Drake. Advertising Age (tiered subscription model) (9/24)        Association News  4A's Philly Council Extends Deadline for the Dead Work Awards Your client thought they killed it. But for one night ... it lives. The Dead Work Awards celebrates the ideas you poured your soul into, only to have your killer idea mercilessly killed. The awards are open to all creative professionals in the Philadelphia region. The show will be held at The Mütter Museum on Oct. 10. The deadline has been extended to this Wednesday, Sept. 26. Visit UndeadPhilly.com to submit your work!      Transform Creative Evaluators to Creative Champions Discover the possibilities and explore how to turn creative staff from presenters of work to proponents of work, and how to sell the big idea instead of the details. This workshop, "How to Sell Creative Work to Clients," on Oct. 4 in Charlotte, N.C., will help you to turn clients into champions of your creative work instead of killers of great ideas. Registration is available to both 4A's members and non-members. Visit the website to learn more and to register.      Learn more about 4A's -> Homepage  |  Upcoming Events  |  4A's Career Center  |  4A's Bookstore   Hot Topics  Top five news stories selected by 4A's SmartBrief readers in the past week. High school-based ad agency to take on first paying project (Advertising Age (tiered subscription model)) Pepsi resurrects Michael Jackson for "Bad" anniversary (Advertising Age (tiered subscription model)) 4A's Chairman Chris Weil sees a renaissance in the industry (Adweek) Heineken taps James Bond movie for TV, interactive campaign (MediaPost Communications) Publicis Groupe snaps up digital shop LBi for $540 million (The New York Times (tiered subscription model)) Results based on number of times each story was clicked by readers.   Legislative & Regulatory  FTC's Brill says ad nets should spell out need for data Commissioner Julie Brill of the Federal Trade Commission said that ad networks have to be clear about why they insist upon collecting data from those who have opted out of tracking. "The advertising networks are the only ones who can make the case for such use; without input from them it will be hard to see how such uses can be justified," she said, adding that "self-help" privacy tools could be more restrictive than the industry would want. MediaPost Communications/Daily Online Examiner blog (9/21)        SmartQuote  There are a thousand hacking at the branches of evil to one who is striking at the root." --Henry David Thoreau, American author and poet          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Get this RSS Feed Publish your Press Release Download a SmartBrief Mobile app today       Recent 4A's SmartBrief issues: Friday, September 21, 2012 Thursday, September 20, 2012 Wednesday, September 19, 2012 Tuesday, September 18, 2012 Monday, September 17, 2012     Lead Editor:  Stephen Yusko       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information