| February 20, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft Foods shifts focus to fewer, bigger launches
After spinning off its global snacks business, Kraft Foods is seeking to regain its innovation mojo. The company is focusing on creating a can-do culture that produces fewer products and puts more resources into "big bets", such as Cool Whip frosting and a Kool-Aid version of MiO due out this year. "We understand our obligation to innovate and contemporize. This is not your father's Kraft," CEO Tony Vernon said. Forbes (2/19), The Wall Street Journal (2/19)        | Hyper-Mobility Meets Security in the Corporate Environment
Smartphone adoption is accelerating at a rapid rate, as today many companies need their hypermobile employees to be online in the office and on the move. Mobile devices are often not protected from malware as this threat is not as well publicized. Learn how Kaspersky Endpoint Security for Business can protect your employees from key threats by downloading this whitepaper. |
 - 96% of dads cook, Kraft survey says
According to a survey by Kraft Foods Group, 96% of U.S. fathers cook at least once weekly, while 94% say they are confident in the kitchen. Meanwhile, 51% print out recipes they find online, and 29% search for recipes on a tablet or smartphone. Progressive Grocer (2/20)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Advertising & Marketing |  |  | | - Snickers extends its "Hungry" campaign with non-candy coupons
After featuring fake advertisements for wacky items in Snickers print ads starring Jerome Bettis and Joe Theismann, Mars is offering real coupons for non-candy products. The first set of ads aims to demonstrate the "You're not you when you're hungry" tagline with unlikely endorsements, such as a coupon encouraging men to take 20% off of ProFlowers if their hunger made them say something they regret. The creative is "a way for us to talk to men in a way they'll say, 'That's me,' have a chuckle and get rewarded with a discount," said Roy Benin, Mars Chocolate North America's chief consumer officer. The New York Times (tiered subscription model) (2/19) | Retail Spotlight | | | | - Harris Teeter collaborates with NHL defender on sub
Harris Teeter has created The Defender, a Signature Sub Sandwich, in partnership with Jay Harrison, a defensive player on the Carolina Hurricanes hockey team. On Friday at a Raleigh, N.C., store, Harrison will sign autographs and give samples of the sandwich, which contains turkey, bacon, pepper jack cheese, guacamole and chipotle mayonnaise. Progressive Grocer (2/19) - Study finds no increase in appetite tied to diet-soda intake
People who drank diet soda did not appear to consume more sugary and fatty foods than did those who chose water, according to a study in the American Journal of Clinical Nutrition. Researchers also found that diet-soda drinkers ate fewer desserts at six months compared with their habits before the study started, while those who drank water consumed more fruits and vegetables than they had previously. Reuters (2/19)  | SMB Case for Expense Management Automation
expense management processes present a host of challenges and opportunities for SMBs. This paper highlights the areas that automation can make an impact. Download the free white paper. |
 | GMA News | | | | - Learn the ins and outs of EU regulations on food contact surfaces
The chemical migration of components from food packaging materials is an important aspect due to the implications for human health. Compliance with and understanding European Union (EU) regulations on food contact surfaces are essential for export into the EU.
On Feb. 26, from 11 a.m. to 1 p.m., join GMA and Campden BRI for the Food Contact Materials: A European Perspective webinar, which will look at issues surrounding food contact materials including materials, migration concerns and test methods from an EU perspective.
This webinar will assist with identifying the key elements of the regulations to ensure that all provisions are being met. Additional topics include:
- Bisphenol A (BPA)
- Mineral Oils
- The German Ordinance on Printing Inks
- The use of GFSI standards to aid compliance
This webinar is ideal for technologists and managers from food packaging manufacturers and suppliers, food and beverage manufacturers and retailers who wish to supply/export into the EU. Register today.
| SmartQuote | | | |  | We must travel in the direction of our fear."
--John Berryman,
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