| February 27, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
 | Is 2013 the year consumers will feel the full impact of the U.S. drought?
How will a decline in South American corn and soybean yields affect U.S. stocks and current pricing? Is the Producer Price Index going up or down? Are prices for dairy products softening? See the latest USDA price projections, financing trends and more. Download GE's newest Food and Beverage Industry Research Update today. | |
- Industry predicts 13% sales increase in 2013
In a WeiserMazars survey, U.S. food and beverage industry experts say they expect 13% sales growth this year, citing factors including additional customers, higher prices and product launches, particularly in health and wellness. The report forecasts growth for healthy, organic, ethnic and private-label products. FoodNavigator (2/26)       - More users engaging with top brands on Instagram, study finds
Instagram user engagement with brand photos is up 35% from November, according to a study by Simply Measured, which also found that 59% of the 100 leading brands are now taking advantage of the photo sharing service. The study also found that Pinterest and Instagram had the biggest growth among social networks in brand engagement over the past quarter. ClickZ (2/26) - Cereal flavors move beyond breakfast
Chefs are using breakfast cereal in both sweet and savory dishes, and cereal flavors are appearing in vodka, lip balm and Betty Crocker muffin mixes. "Making a connection with something you eat is what we believe really strikes a chord, sparks a memory and keeps you obsessed," said Christina Tosi, who creates desserts including ice cream made with cereal milk for Momofuku Milk Bar in New York City. The Washington Post/The Associated Press (2/27)  | Value of Visitor Identification: Selling to Buyer 2.0
Demandbase Webinar
Thursday, Feb. 28 at 10 a.m. PST / 1 p.m. EST
Research has indicated that buyers are generally at least 60% through the sales process before identifying themselves to a seller. How do you best identify, engage, and influence the buyer you can't see? Which website visitors are most likely to become customers? Register now. |
 - How some CPG brands are going beyond the supermom cliche
Advertising's legacy of depicting women in commercials has seemingly veered between two supermom cliches, the 1950s-era "too-perfect" housewife versus "the modern mom" that can easily handle work and family, writes David Gianatasio. But some consumer-packaged goods brands are "making strides in targeting women in novel ways while eschewing stereotypes," he writes. Tide's Super Bowl spot, which placed a husband and wife on a level playing field when it came to rooting interests, and Huggies' "Mommy Answers" campaign aimed at expectant mothers, are among examples listed in this article. Adweek (2/25)  | How Intelligent Systems Improve Customer Service
See how intelligent systems allow your business to access data that would otherwise be out of reach. Learn how to bring business information gathered from intelligent devices at customer interactions into the heart of the organization for more informed decision-making that leads to improved customer service. Download the white paper now, exclusively for SmartBrief readers. |
  | IBM Edge2013 — June 10-14, Las Vegas
• Over 400+ technical sessions and hands on labs
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Register for Edge2013 today. |
 - Report: "Regular" foods gain appeal with dieters
Consumers looking to lose weight are increasingly turning away from products marketed as "diet" foods toward mainstream foods such as protein-rich nuts and yogurt that are marketed as healthy and filling, according to Euromonitor International. FoodNavigator (2/22) - Eating times matter, research shows
In a study, mice that ate when they would not normally eat were less responsive to insulin, indicating the time of day for food consumption makes a difference. "This paper for the first time conclusively shows there is a circadian rhythm in insulin sensitivity in animals and potentially in humans as well," said biologist Satchidananda Panda, who was not involved in the study. LiveScience.com (2/22)  | Agribusiness Seminar offered by Harvard Business School
Taking place in London, England, this May, this renowned Seminar explores the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now. |
 | GMA News |  |  | |
| Government & Food Safety | | | | - FDA urges cantaloupe producers to focus on food safety
Cantaloupe producers received a letter from the FDA asking them to look after their food safety. "We want to underscore the importance of [best] practices for the cantaloupe industry in light of recent outbreaks and pathogen positive sample findings associated with fresh cantaloupes," FDA Center for Food Safety and Applied Nutrition Director Michael Landa wrote in the letter. The FDA also plans to start a new inspection system at cantaloupe packing facilities. FoodSafetyNews.com (2/26)
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