PepsiCo CEO Nooyi: What's next for Pepsi Developing and emerging markets and their growing middle classes, a shift in consumer preference to more nutritious food and beverages, rapid changes in digital technology, geopolitical and social instability, and extreme weather are among the trends that will affect and guide the future of PepsiCo, company CEO Indra Nooyi said last week. "We believe these five mega-trends make up the 'new normal.' And with our focus, investment strategy, product diversity, operating model and people, we believe PepsiCo is well-prepared to deliver great returns going forward," she said. FoodBusinessNews.net (free registration) (5/12), BevNet.com (5/12) Mondelez plans $40M expansion of Va. plant Mondelez will invest $40 million in expanding its Henrica County, Va., facility to add 38,000 square feet and a new production line for Ritz crackers. The plant currently produces Nabisco crackers and cookies, such as Ritz, Wheat Thins and Premium crackers, Nilla Wafers, Oreo and Chips Ahoy! cookies. The company also is improving its facility in Fair Lawn, N.J., and closing its Philadelphia plant; all as part of a restructuring plan to save money in the supply chain. Richmond Times-Dispatch (Va.) (5/10) How TalkingRain benefited from focusing the brand TalkingRain Beverage Co. is part of the fastest-growing beverage segment -- sparkling water -- which grew 32% in the year ended March 23. CEO Kevin Klock bases much of the company's success on its choice to focus on and define the identity of the Sparkling ICE brand, which now accounts for 95% of the product line with 17 SKUs. The product is available in North America as well as Korea, Taiwan and Japan, and Klock is looking to expand distribution into more international markets. BevIndustry.com (5/12) Acquisitions quadruple Post Holding's sales Post Holdings sales went from under $1 billion to more than $4 billion within one year due to the acquisition of Attune Foods, Dakota Growers Pasta Co., Dynamite Enterprises, Golden Boy Foods and Premier Nutrition. Net sales in the second quarter ended March 31 were up 76% from the previous year to $248.2 million and sales for the first half of the fiscal year rose 52%. "In the last 12 months, Post Holdings has been transformed into a more diverse consumer packaged goods holding company, competing in categories with more dynamic growth prospects," said Terry Block, president and CEO. FoodBusinessNews.net (free registration) (5/12) Other News  | Is Your Small Business Using Social Media?
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 | Ads, new products spur 30% growth in sports drink category The sports drink category saw sales increase 30% between 2008 and 2013, growing from $5.4 billion to almost $7 billion, according to Mintel data. Much of this growth was sparked by advertising and new product launches, said Elizabeth Sisel, beverage analyst for Mintel. However, the category is not without its challenges as Euromonitor reported flat sales in 2013 and growing pressure from other categories such as bottled water and drink mixes. Focusing on natural or functional ingredients may be the key to future success. "I think we will see more all-natural launches; greater advertising emphasis on functional nutrition, satiety and natural energy; and more consolidation," said Chris Schmidt of Euromonitor. BevIndustry.com (5/12)  | Going Local: Expanding Ad Relevance Using Search
A location-based search strategy can help audiences get the relevant information they need to take immediate action. New research shows that over half of smartphone searches done on the go have local intent. Read about the power of local search and download the full study on Think with Google. |
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Get a daily news summary written by SmartBrief's expert editors, compliments of the Interactive Advertising Bureau (IAB). Get the news today. |
 | | Corporate Social Responsibility | Truvia meets sustainability goals ahead of time The Truvia Co. has already met its sustainability goals that it set in 2010 for 2015. Those goals include reducing carbon footprint by 50% and continuing on to 100% by 2020; reduce waste by 50% with the goal of zero waste to landfills by 2020; and it has exceeded the 25% net reduction in water depletion goal. The company also was recertified by the Carbon Trust after a 45% drop in supply chain carbon emissions. "Reducing our carbon footprint isn't a single project with a finite date. We continually strive for environmental excellence," said Peter Dahm, director of sustainability. CandyAndSnackToday.com (5/7) | Pinterest expands its test of promoted pin campaigns Pinterest has signed up more than a dozen marketers including General Mills, Gap, ABC Family and Kraft for an expanded test of its promoted pin ad units. Promoted pins show up in searches and category feeds, with CPMs reportedly costing between $30 and $40 and initial commitments of at least $1 million being sought. "Our target is 25- to 54-year-old women, and Pinterest is a perfect fit," said Kraft Foods Group Chief Marketing Officer Deanie Elsner. Advertising Age (free access for SmartBrief readers) (5/12), Bloomberg (5/12) | Publix to offer online deli ordering for all stores Publix Super Markets expects to complete the companywide rollout of Deli Online Easy Ordering by summer, giving customers the ability to place orders with Publix delis using computers, smartphones or tablets and pick them up 15 to 20 minutes later. A Publix spokesman said the top complaint the grocer has heard for years is about standing in line at the deli. Now, anyone with Internet access won't have to do that, the spokesman said. American City Business Journals/Tampa, Fla. (5/12)  | Maximize Your Potential With Kellogg Executive Education
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 | Functional ingredients boosting dairy beverage sales Sales of functional beverages -- including dairy beverages -- are increasing, accounting for almost two-thirds of sales in the $44 billion functional food and beverage category in 2012, according to New Hope's Next Forecast 2014. "Dairy is inherently functional and healthy, and consumers are well aware of this. This leads to greater acceptance of functional dairy-based products since individuals are more willing to try new products when delivered in something familiar, like milk," said Rikka Cornelia, product manager for BI Nutraceuticals. DairyFoods.com (5/9) | General Mills joins U.S. Food Waste Challenge Food Waste Reduction Alliance co-chair General Mills accepts the USDA and EPA U.S. Food Waste Challenge by establishing new systems throughout its supply chain to effectively identify opportunities to capture food waste. Its efforts have reduced food waste by 40% since 2005. Learn more about this and other food waste reduction plans by reading the FWRA Toolkit. |  | You really have to love yourself to get anything done in this world." -- Lucille Ball, American comedian and actress | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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