Thursday, May 1, 2014

Nutritional beverages get a boost from trendy ingredients

Mane buys Cargill's meat compounds business | Chameleon Cold-Brew now available in SuperTarget | Functional foods weather recession amid high failure rate
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May 1, 2014
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
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Company WatchSponsored By
Mane buys Cargill's meat compounds business
Cargill has sold its meat compounds business to Mane, a French-Belgian fragrance and flavors company, for an undisclosed sum. The sale will help Mane, which has bases in Argentina, Brazil, Chile, Colombia, Mexico and the U.S., grow its business in technology compounds for the meat processing industry. FoodNavigator (4/30)
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Chameleon Cold-Brew now available in SuperTarget
Chameleon Cold-Brew is now available in 81 SuperTarget stores in Texas, Colorado, Oklahoma, Kansas and Louisiana. When Target first approached the brand about offering the beverage in its stores, CEO Chris Campbell declined as the products currently were only available in natural food stores, but the two companies found a sales and distribution strategy that benefited both parties. "Whether [mass] is a key part of our strategy moving forward, that's something we're going to consider internally. But what I can say is that we're definitely going to support this launch and do everything we can to make it successful," Campbell said. BevNet.com (4/30)
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White Paper: Turn a good change strategy into great performance
A number of trends are forcing consumer packaged goods (CPG) companies to reinvent themselves to survive—and thrive. As the pace of change continues to accelerate, connections become more important. Ensure the success and desired results from your business transformation with change management solutions and resources from HP. Download the full white paper now.
 
Trends
Functional foods weather recession amid high failure rate
Functional foods fared better than other categories during the global recession, but brands must assess demographic changes and generational taste preferences before entering the market, which has a high rate of product failure, according to Jeff Hilton, co-founder and marketing chief of consulting firm BrandHive. "The worldwide functional food and beverage category is unique in the way that the market has continued to grow throughout the global economic recession, yet still carries a remarkably high 80% failure rate for new products," he said. FoodNavigator (4/30)
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Nutritional beverages get a boost from trendy ingredients
Makers of functional and nutritional beverages are using chia seeds, quinoa, and fruit and vegetable fibers to improve drinks' nutritional profile and replace gums and starches as well as sugar, according to BI Nutraceuticals CEO George Pontiakos. "Five years ago, everything had to undetectable and invisible. Now consumers want to see and feel the components in a beverage," Pontiakos said. FoodNavigator (4/29)
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Stand-up pouch use to grow 6.5% annually
The use of stand-up pouches is predicted to grow 6.5% annually through at least 2018, according to a study from the The Freedonia Group. Food and beverage products already account for 80% of the pouches used, which have superior aesthetic appeal and lower shipping costs due to the reduced amount of lightweight material used. The study found that flat pouches will see demand increase 4% as improvements on the four-side-seal pouches are made for the medical and pharmaceutical markets. Packaging World online (4/30)
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Companies live and die by their employees
Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter.

SmartBrief Originals
Read the latest food and beverage coverage by SmartBrief in SmartBrief Originals:
Webcast: The 2014 American Pantry Study
11 AM EST on May 7
This study will not only highlight consumer spending and shopping habits this past year, but will reflect the trends of these behaviors over the course of the last four years. Attend this event to learn how to succeed in a fundamentally changed consumer marketplace. Register.

Supply Chain Management
Customer-centric strategy helps companies improve supply chain performance
Companies no longer should focus on product costs, distribution efficiency and technologies when creating supply chain strategies; they should instead focus on customers, this article states. Using a concept-to-consumer strategy that views a supply chain as three-dimensional -- consisting of internal, external and customer dimensions -- can help improve business performance, according to an Infor whitepaper. Companies should frequently conduct network assessments, take a global perspective when evaluating demand, expand visibility and monitor performance, Infor suggests. EBN (4/29)
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Advertising & MarketingSponsored By
Bacardi pursues younger market with mixology site, app
Bacardi has launched a mobile site and application dedicated to mixology, with drink recipes and instructions aimed at a younger audience. The site and app include game features and a chance to earn rewards. The campaign is part of a larger partnership with culinary brand Jamie Oliver Group and its FoodTube YouTube channel. Mobile Marketer (5/1)
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White Paper: An Uncanny Solution
Today's retail market is more challenging than ever, with the average supermarket carrying nearly 47,000 products. Well designed packaging is a brand's greatest tool to engage with the overwhelmed consumer. Download this white paper to find out how the right packaging can influence shoppers in the store and after they've taken your product home.

Retail Spotlight
Whole Foods looks to urban markets, smaller stores for growth
Whole Foods Market is looking to a new phase of growth that will involve opening more than 1,000 smaller stores in markets including Boise, Idaho; Brooklyn, N.Y.; downtown Detroit; and Chicago's Englewood neighborhood. The move is part of a bigger company strategy of making Whole Foods available to the masses. "This [move into lower income areas] is a bit of a stretch for us, but it's the next stretch. And it's one that makes sense ... as long as we do it respectively and inclusively within a community," Co-CEO Walter Robb said. Forbes (4/30)
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GMA News
Protect your company's brand and proactively manage consumer complaints
Accurate management of consumer complaints is imperative for every organization, especially food, beverage and CPG manufacturing companies. Attend the 2014 GMA Consumer Complaints Management Conference to become empowered with invaluable knowledge and tools to protect your company’s product liability and brand reputation. Find out more information on how you can attend and view the 2014 the schedule of events.
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SmartQuote
Information's pretty thin stuff unless mixed with experience."
-- Clarence Day,
American writer
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