 | News about digital retail commerce |  | | |  | - Luxury brands expand their global reach online
More luxury brands are tailoring their selling strategies to fit online marketplaces, in an effort to reach high-fashion fans wherever they live, according to this report. Dubai-based Roula Ghalayini's 3-year-old Poupee Couture handbag line vastly expanded its audience beyond the Arab world when it began selling on Boticca.com, and online fans in Europe and other areas now account for about 25% of sales. The New York Times (free registration) (11/21)       | White Paper: Consumer Attitudes to Digital Marketing
e-Dialog commissioned a survey of 13,000 consumers in 13 countries across the USA, Europe & Asia Pacific regions to determine their attitudes towards digital marketing. The white paper presents the four themes that emerged: collaboration, expertise, relevance and interactivity. Download it here. | - More merchants use Facebook to build Black Friday buzz
Merchants including Macy's, Amazon and Best Buy have added features to their Facebook pages that give users advance information on upcoming Black Friday deals, part of a social-media push to build early holiday sales. Almost 40% of merchants responding to a recent NRF survey said they plan to use Facebook to promote their Black Friday deals. InternetRetailer.com (11/19)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Will merchants find long-term value in location-based apps?
A slew of new apps including Facebook Places lets shoppers check in when they're near participating stores, offering merchants the chance to reel in customers with discounted offers. But some merchants question the value of cutting prices for everyone who walks in the door, the Boston Globe reports, and they're backing off plans to participate in location-based deal offers in favor of promotions that reward customers already loyal to their businesses. The Boston Globe (11/21) - Peak holiday shopping to put Groupon's tech to the test
The meteoric rise of daily-deal site Groupon has come with growing pains, and the company has struggled at times to push its technology to keep up with demand. The double whammy of an Oprah mention on the same day as a Nordstrom Rack deal slowed traffic to a crawl Friday and led company officials to issue assurances that it's ready for the holiday season. It's even debuting a new feature, dubbed "Grouponicus," which will feature discounts on gift items. The Wall Street Journal/Digits blog (11/19)  | Increase conversion with the new Checkout by Amazon!
Customers can now checkout without leaving your site, using the payment information and shipping addresses stored in their Amazon accounts. The Wet Seal says: "The brand experience combined with the ease of integration makes Checkout by Amazon a clear choice for The Wet Seal." Learn more about Checkout by Amazon. |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Groupon may be sold to Google
Daily-deal site Groupon is considering a bid to be acquired by search engine giant Google, according to this article. The fast-growing bargain site could be valued at about $3 billion. It could be Google's largest acquisition since it paid $3.2 billion for DoubleClick in 2008. San Jose Mercury News (Calif.)/Bloomberg (free registration) (11/19) - Amazon lets shoe shoppers search by shape
A new feature on Amazon's footwear pages allows shoppers to refine their searches by clicking on one of eight boxes, each of which represents a shoe shape. The goal is to speed up delivery of relevant results to shoppers even if they don't know the names of the styles. InternetRetailer.com (11/19)
| Shop.org Spotlight | | | | - 9 out of 10 retailers planning Cyber Monday promotions
Five years after the phrase "Cyber Monday" was coined, retailers have even bigger plans for the Monday after Thanksgiving. From one-day sales to free shipping on all purchases, nearly nine in 10 retailers will have a special promotion for Cyber Monday, according to Shop.org's eHoliday survey. "Just when we think that Cyber Monday can't get any bigger, it does," said Joan Broughton, Interim Executive Director of Shop.org. Read more. - Shop.org SmartStat: Nov. 22, 2010
 In preparation for the 2010 holidays, five out of 10 retailers surveyed have invested significantly in site search and cross-selling on product pages. Source: Shop.org survey conducted by BIGresearch - How to maximize holiday gift card sales
As the most requested gift on consumers' Christmas wish lists, a full three-quarters of shoppers plan to buy at least one gift card this holiday season. Shop.org's Head of Research, Fiona Swerdlow, shares tips on how retailers can capitalize on gift card purchases long after shipping deadlines have passed. Read more.
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