  | November 17, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Ben & Jerry's makes a Fairtrade pledge
Unilever ice-cream brand Ben & Jerry's has set a goal of being entirely Fairtrade-sourced by 2013. "Nobody wants to buy something that was made by exploiting somebody else," said Jerry Greenfield, who founded the brand in 1978 with Ben Cohen. Ben & Jerry's remained socially conscious after its acquisition by Unilever in 2000 and was the first to introduce Fairtrade vanilla ice cream in 2006. The New York Times (free registration) (11/16)        - Kashi cereal boxes earn consumers more than good will
A promotion in which consumers collect codes from Kashi Organic Promise biscuit cereals and commit to recycling boxes will yield coupons and other discounts from companies, such as McDonald's and Albertsons, tied to the program. "This RecycleBank program presents a unique opportunity to help drive waste down in a way that is measurable and rewards people for helping the overall recycling cause," said a Kashi spokesman. Los Angeles Times/Money & Company blog (11/16) - PepsiCo taps outsider for new global post
Timothy P. Cost is joining PepsiCo from APCO Worldwide, a public affairs and strategic communications firm, to fill the newly created job of executive vice president of global corporate affairs. Cost, with more than 30 years of experience with investor relations and corporate affairs, will be charged with protecting and strengthening PepsiCo's reputation. BevIndustry.com (11/16)  | Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | - Survey shows migration to private-label personal care
Sixty-one percent of consumers say they have switched to private-label personal care products, and 18% say they are using private-label brands for baby products. The numbers are up from May 2009, but national brands still have followers. About 45% of consumers say they would buy a national brand if they had a coupon, and 44% indicate that they are loyal to their brands. Convenience Store News (11/16) - Study finds higher availability, use of digital coupons
Research shows that digital-coupon use has increased 59.9% for the year ending Sept. 30, compared with the same time frame last year. The number of companies offering digital coupons has gone from 217 to 267. "Digital coupons are becoming a core component within the overall promotion mix for consumer packaged-goods manufacturers," said Mark Nesbitt, president of Kantar Media. Progressive Grocer (11/16)  | Make the most of the first-ever Small Business Saturday, November 27, 2010. A day to come together in support of small businesses like yours. The businesses that are the heartbeat of our communities and local economies. Join the movement, and help spread the word about your business with $100 of free Facebook advertising and other promotional tools. Get Involved. |
 - Consumers seek holistic social engagement from companies
The annual Goodpurpose study of corporate involvement in social issues found consumers are expecting more from companies, with 62% saying it is "no longer enough for corporations to give money; they must integrate good causes into their everyday business." The research indicates consumers will reward such social engagement, with 72% saying they are "more likely to purchase a product from a company that supports good causes and has fair prices than a company that simply offers deep discounts." Adweek (11/16)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
 - Giant and Safeway: No excess lead in our bags
Giant Food and Safeway tested their reusable bags and announced that they are safe after reports that some bags contain unacceptable levels of lead. Winn-Dixie voluntarily recalled bags, and Sen. Charles Schumer, D-N.Y., called for a federal investigation. The Washington Post (11/16)  | Drive company revenue by simplifying IT strategies.
Investments in IT are often seen as key to supporting core business operations. Microsoft Online Services offers technology solutions outfitted for small to mid-size companies that will free up resources and help employees focus on what matters most. Download this free whitepaper to find out more! |
| Science & Technology |  | | | | GMA News | | | |
| Government & Food Safety | | | | - Senate might vote today on a food-safety bill
A food-safety bill that has been stalled in the Senate appears ready to move forward, with a vote expected as early as today. The vote would allow formal debate of legislation that would give the Food and Drug Administration more power to track fruits and vegetables and order recalls. Critics say the bill is unfair to small farmers. The Wall Street Journal (11/16)
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Beverage Partners Worldwide, a joint venture between Coca-Cola and Nestle, has introduced bottled Nestea lemon iced tea in India and plans a national rollout early in 2011. The brand was previously available as an instant mix in peach and lemon flavors, and flavors for the bottled drink are likely to include peach, mango, orange, lime, pear and honey. 
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